This report discusses the importance of digital marketing in the hospitality industry and provides a comparative analysis of Tavistock House hotel and Haytor hotel. It also highlights various marketing functions utilized by the organizations to generate profit and deliver customer satisfaction. The report provides treatment of digital marketing strategies and practices and their effectiveness in the chosen organizations with a comparative analysis. It concludes with creative recommendations and pass criteria for devising a digital marketing strategy.

Discover digital marketing tactics for hotels with a case study of Tavistock House and Haytor. Gain insights and tips for creating a successful strategy.

Digital Marketing Strategy for Desklib | Pass Criteria

Devising a Digital Marketing Strategy (Pass Criteria)

This article provides an overview of digital marketing strategy, its definition, importance, and various tools like content marketing, SEM/SEO, SMM, mobile, email, company website, apps, QR codes, VR/AR, newsletter, and comparison with traditional marketing. It also includes a comparative analysis of 2 tourism SMEs. The article highlights the benefits of digital marketing, such as quick transmission of information, generating brand awareness, and information gathering. It concludes that digital marketing has become a key focus area for all businesses, including the tourism and hospitality industry.

Professional Development

Marketing

Design and Creativity

Devising a Digital Marketing Strategy ( Pass Criteria )

This portfolio explores the digital marketing strategies used by Dark Woods Coffee, including online advertising, email marketing, and search engine optimization, to increase brand awareness and profitability in the international marketplace.

Higher Education

Digital Marketing Portfolio for Dark Woods Coffee

This report discusses the concept of digital marketing and its comparison with offline marketing. It also covers the factors contributing to the growth of digital marketing, opportunities and challenges in switching to digital marketing, key digital platforms and tools available in comparison with physical channels, impact of e-commerce growth, and significance and evolution of Omni channel marketing.

Digital Marketing: Opportunities and Challenges for Organizations

This report explores the concept of digital marketing, including marketing mix and communication mix. It discusses the various tools and platforms used in digital marketing, such as search engine optimization and social media marketing. The report also highlights the importance of digital marketing and social media marketing in contemporary businesses, and provides examples of successful social media content and effective campaigns. 

Practical Digital Marketing

This report provides an overview of the digital marketing landscape in the hospitality industry, comparing online and offline marketing concepts. It explores key trends and insights that are fueling the growth of digital marketing in the industry. The report also discusses the key digital tools used by hospitality organizations and the development of e-commerce and digital marketing platforms. It includes a digital marketing plan and strategy for building multi-channel capabilities and achieving business objectives. The report concludes with an evaluation of measurement techniques and actions for improving digital marketing plans.

Hospitality Digital Marketing

This presentation discusses the use of social media platforms like Facebook, Twitter, and Instagram in digital marketing strategies. It explores the contribution of these platforms towards McDonald's and their role in the marketing mix. The presentation also highlights the importance of social media as a communication mode for companies to connect with their target audience.

Devising a Digital Marketing Strategy (Pass Criteria)

Devising a Digital Marketing Strategy ( Pass Criteria )lg...

Digital Marketing Portfolio for Dark Woods Coffeelg...

Digital Marketing: Opportunities and Challenges for Organizationslg...

Practical Digital Marketinglg...

Hospitality Digital Marketinglg...

Use of digital marketing in a specific communications strategylg...

Devising a Digital Marketing Strategy ( Pass Criteria )

Digital Marketing Portfolio for Dark Woods Coffee

Digital Marketing: Opportunities and Challenges for Organizations

Practical Digital Marketing

Hospitality Digital Marketing

Use of digital marketing in a specific communications strategy