Marketing Essentials for Travel and Tourism - TUI Assignment

Marketing Essentials for Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
PART 2............................................................................................................................................1
Marketing plan ............................................................................................................................1
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing plan is the document that contains objectives, mission, vision, marketing
strategy and budget that is prepared by manager of the company (Pappas, 2017). Report will
include marketing plan for TUI business that help in achieving objectives of the company.
PART 1
Covered in ppt
PART 2
Marketing plan
Strategic marketing refers to process that helps in implementing new policies and
procedures to business for applying different perspective for business.
COMPANY PROFILE
TUI UK is a travel operator company that provide different services such as travel
insurance, tour package, accommodation etc. to its consumers. It is a subsidiary of TUI group
and was founded by Roy Thomson in 2017. It consists of four travel operators such as Sky tours,
Riviera, Luxitours, Gay tours and airline Britannia Airways.
Objectives
The main objective of the company is to provide benefits to traveller that are having
interest in tourism activities that will be provided by TUI company to its customers and also
providing best experience of travelling to them.
Mission
Its mission is to bring positive tourism impact on people and making differences between
people and places that provide destination around the world.
Vision
Exploring different segments of diversity and gaining experience from foreign countries
and their culture that help in broader thinking in people's mind. They also help in completing
dream of its consumers by offering them different benefits in travel and tourism sector.
SWOT Analysis
This stands for strength, weakness, opportunities and threat and these are internal factors
that affect business operations. These factors can be controlled by the company as they are
internal part of it.
Strength
1