Digital Marketing Strategy – VODAFONE

Digital Marketing Strategy – VODAFONE

Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Critically analysed the macro-environment factors in order to organisation grape market
opportunities ...............................................................................................................................3
TASK 2............................................................................................................................................5
Effectiveness of the social web for building brands. Comparison between Vodafone and BT
Group plc.....................................................................................................................................5
TASK 3............................................................................................................................................7
How modern organisation Integrate traditional marketing with digital marketing to achieve
strategic objectives.......................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Digital marketing is the advertising that is via digital channels. These channels are search
engines, social media, websites etc. These are the effective channels of digital marketing that
will helps an organisation in endorse of its brands, services and goods. There are different
strategies of digital marketing which is Pay-Per-Click marketing, social media marketing, search
engine optimization etc. All these are main strategies of digital marketing that helps business
organisation in promoting and marketing of its products or services in marketplace (Kingsnorth,
2019). For this project, Vodafone is a given British multinational telecommunications company.
Company was founded in 1991 by Ernest Harrison and Gerry Whent. There are some tasks that
will be required for completing this project. Information of these tasks includes PSTLE factors,
efficiency of the social web for making brands and modern organisation. Along with this,
Integrate traditional marketing by means of digital marketing to achieve strategic objectives.
These are important information that will be needed for competing this project.
TASK 1
Critically analysed the macro-environment factors in order to organisation grape market
opportunities .
PESTEL is model which effectively organisation utilised in order to achieved goal and
objective of company. These frame work mostly company utilise to gaining competitive
advantages so on that basis company developing new strategies so easily exploit market
opportunities. In reference of Vodafone utilise strategy in effective and efficient way and they
analysed PESTEL model effectively because there are so many factors influencing due to
organisation expand their business operation. There are so many factors which are discussed
below.
Political-: Political factor essential factor which organisation effectively utilised in order
to enhancing profitability in near future. It includes various laws and regulation which governed
by government. Macro environment factors affects various condition of company in order to
organisation effectively followed such rules and regulations. The political condition of United
States is strong and stable. In relevance of Vodafone, it focused various opportunities which are

available in external environment such as tariff plan and technology which are effectively used.
It includes political problems which faced by organisation due to affect their business operations
and functions. Government provides various traffic plan regulation and limitation which
company adhere to follow them and accordingly offered plan to customers. This factor impact on
business operation because organisation not followed such rules so they cannot smoothly run
business operations.
Economic-: These component basically shows the country and market condition as well
as situations such as tax rate, interest rate, inflation rate, demand and supply of
telecommunication company. The economic condition of US is strong and stable on that basis
Vodafone has more options are available to expand the business operations. There are ample
number of options are available in order easily established the business, activities and functions
as well as higher disposable incomes present various kind of opportunities such as sell
company's traffic plan on higher rates. Top level management of organisation formulating new
strategies and plan due to easily enhancing profitability of business. It includes operates the
functions in that way to fulfil all economic condition and generating more sales revenue. This
factor is also impact on company in order to tax rate affect the business because it operates in
another company so impact on profitability and productivity.
Social-: Under these elements refers to includes such as values, belief, religious and
traditions and attitude towards product and services of customer because operations operates in
many countries on that basis follow values and culture. In reference of Vodafone, right use of
traffic plan and their product as well as services so increasing productivity of company and
demand of product and services. Social factor highly impact the company culture and business
activity because they cannot serves services according to the customer needs which result affect
the company goal and objectives.
Technological factors-: These factors influencing company in order to operate business
functions in order to set criteria at marketplace. It considered as various kind of advancement
tools and techniques which adapting by organisation in order to improving effectiveness of
business. Technology factor involves so many trends and changes which affect business model
in order to Vodafone uses those technique which affect other telecom industry. There are plan
more feasible and reliable so customer easily get purchased. There are so many other factors
such as mobile market utilizing effective technology which helps to integration in business and