Social Media Marketing

Social Media Marketing
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
REFERENCES................................................................................................................................6
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INTRODUCTION
With development in technology, social media marketing has been used by most of the
organization in order to promote their business and products and services to large number of
individuals. Social media marketing is used of different platform like Facebook, Twitter and
instragram to promote products or services or generate awareness of company in minds and heart
of customers. Digital marketing is use of electronic devices to influence millions of customers in
limited time frame and cost for benefit of organization. There are different tools or techniques of
digital marketing which are mostly used by firms operating in retail industry of United Kingdom
to influence and retained individuals. Like Adverity is an intelligent marketing analytical that
helps in collecting data that could helps marketer in taking correct decision and improve its
action for better outcome. Ahrefs is another SEO tool that helps in punch up your website traffic
so it is great competitive analysis as it helps in identifying top pages of other firms. Thereby
company can easily see its content rank, gap, weakness thus take corrective action so that more
individuals are motivated to prefer specific company for satisfaction of their respective needs.
Yoast is also a digital tool that helps in optimizing search engine by providing information to
manager to focus on specific keyword, content and URL that individuals mostly searched thus
manager can make use of this information to boost sales of company. Simbound is web
marketing operations that design game for e-marketing and digital advertisement course. It
provides several tools that help in building website; consult a range of performance analytics and
metrics. It also helps in optimizing pay per click ad so that more and more customers can be
attracted to firm. Emails Campaign also helps in learning the way mail need to be sent to
individuals so that there are motivate to oversee products and services of company.
This report has contained information related to social media marketing and different tool
and techniques used by organization to promote their products and services to maximum number
of individuals.
MAIN BODY
Social media is best platform of marketing products and services to large number of
individuals in limited time frame and cost so most of the companies are shifting from traditional
to digital marketing in order to enhance their market share and profitability. Using several digital
tool and techniques has contributed enterprise in providing personalized or better experienced to
end customers (Kamal, 2016). Companies are making use of their official website to engage
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