Digital Marketing: Traditional vs. Digital Marketing

Digital Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Traditional and Digital Marketing...............................................................................................3
Customer touch points.................................................................................................................4
Implementation of data generation through digital marketing....................................................4
Effectiveness of data analysis......................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Digital Marketing is the organizational activity through which it advertises itself for
reaching wide range of customers through the means of internet. Netflix is an online
entertainment video provider which also develops its own shows, for attracting customers.
Evaluation of digital marketing with traditional marketing is done in this report. Evaluation of
data analysis strategy used by Netflix is also done in this report.
MAIN BODY
Traditional and Digital Marketing
Marketing is the organizational activity for reaching wide range of customer and with
improvement in technology use of internet and social media is increasing day by day among
customer. This technological development has motivated organizations like Netflix to use
internet as an marketing tool for reaching wide range of customers (Herhausen and et.al, 2020).
Following is the comparison of traditional and digital marketing.
Traditional Marketing Digital Marketing
High Cost-
High cost has to be paid by organization
because advertisement has to done through
newspaper, TV and radio.
Less Cost-
Comparatively less expensive because
promotional is only through the means of
internet.
Ineffective tracking-
Company can track the effectiveness of its
advertisement because it is only limited to
variations in organizational sales.
Effective tracking-
Company can track the effectiveness to its
advertisement by analysing the inside witch
will showcase brand awareness by ads.
Limitations-
Company is able to effectively showcase its
objectives through the means of TV and radio.
In which it is not limited to internet users.
Limited to internet users-
Advertisement has to be done through the
means of internet, which is limited to educated
segment of the society.
Not specific-
This marketing is not limited to specific
targeted audience, therefore its goal is to attract
Specific-
In this advertisement is done to only the
targeted audience due to which it is customer