Digital Media, Marketing, and Optimization: A Comprehensive Guide

This comprehensive guide by Desklib covers various topics related to digital media, marketing, and optimization. It includes definitions of digital media and SEO, benefits and opportunities of digital media, crucial objectives of digital media marketing, and strategies for customer engagement and rapid response marketing. The guide also discusses different digital tools and technologies accessible to customers, and strategies for building digital customer engagement.

Assessment Task 2 skill
test

Question 1: What is meant by digital media?
Digital media is defined as the medium of communication which is operated with the help of
any several encoded machine readable data formats. It is the type of media which can be
formulated and viewed along with the distributed and modified in a digital electronic device.
Question 2: List some benefits and opportunities of digital media.
 It helps in the social interaction and also empowering people by giving them the voice
and opportunities to participate in social media campaigns.
 It supports businesses in boosting the productivity and also wider reach to the
customers.
Question 3: List five crucial objectives of digital media marketing.
 To achieve the continuous stream of new leads and increment in sales
 To build the brand in less cost of customer acquisition
 To improve the qualified traffic while building the online reputation
 To accomplish better local search engine optimisation
Question 4: What is paid media?
Paid media can be defined as the external marketing which generally involves the paid
placement. For example, pay per click advertisement and branded content along with the
display advertisements. It is considered as an essential component for growth of revenues and
also the awareness of the brand in an online manner.
Question 5: What is meant by SEO?
Search engine optimisation can be defined as the type of digital marketing tool which helps the
organization to rank their website on the top of the search results in search engines. Its aim is to
increase the traffic of the website and also to reach the target customers.
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Question 6: List five engagement suggestions to help give value to the target
market and, as an
outcome, strengthen the brand
 Company must create the great customer experience while making the brand relatable
 Firm must use the push notification and also take the advantage of conversational
marketing
 Enterprise must focus on customer retention while formulating an email newsletter
 Organisation must personalise the communication while responding the each new
interaction
 Company must ask for the feedbacks while sending out the surveys and being active on
social media
Question 7: What are CRMs?
Customer relationship management can be defined as the process of managing the
communication among the existing and the prospective audiences at the time of sales process
with an effective interaction about the product and the brand.
Question 8: What is meant by social media marketing?
Social media marketing can be defined as the use of various social media applications in order
to advertise and promote the brand along with the selling of products as well. Such social media
platforms are Facebook, Instagram, Twitter, LinkedIn and many more.
Question 9: What is meant by rapid response marketing?
Rapid response marketing can be defined as the type of real time marketing. Company
formulates the marketing initiative so that they can respond opportunities as soon as they arise.
It is the way of instant feedback either from the company side or from the customer side.
Question 10: List some tips for rapid response marketing.
 Reaching out the customer with empathy
 Engaging customers with passion
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 Avoiding delayed response
 Delivering of what is promised
Question 11: What is target audience? List its main characteristics.
Target audience can be defined as the group of customers who are really willing to purchase the
product and service of the brand. These are the group of customer who likes see the ad
campaign by the brand. Its characteristics includes:
 Demographic and buying history
 Geographic location and shopping habits
 Psycho graphic and behavioural aspects
 Needs based and transactional
Question 12: List some ways to create customer engagement in the
organisation.
 Company must be aware of the entire customer journey
 Customer loyalty programs
 Company offering the personalised services
 Implementing the chatbots and using the analytics
 Using visual engagement tools and offering conversational services
Question 13: What is digital data collection?
Digital data collection can be defined as the ability to collect and share the data with the help of
electronic devices such as computers and mobile phones on a remote basis. Internet is highly
used in the digital type of data collection using various authentic and well known websites.
Question 14: What are the main things to consider when selecting a digital
tool for data collection?
 Purpose of the tool
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 Cost and time efficiency
 Provide reliable and relevant data
 Familiarity with technology
 Opportunities to explore
Question 15: What are digital data standards?
Digital data standards are basically the standards which focuses on the agreement of the
collection naming convention or values. It has the entire management of data guidelines so that
cyber crime can be avoided. General Data Protection Regulation Act provides such standards.
Question 16: What is meant by digital optimization??
Digital optimisation can be defined as the process of using the technology which is digitalised
in nature. This is done to improve the operational processes which are already existed and also
the business model enhancement as well.
Activity 1
Three types of digital media and its benefits and opportunities
 Earned media: Its benefits includes that it helps in heighten credibility and manage
messaging along with the expand reach and impart value
 Owned media: Its benefits includes that it facilitates with full control on the social media
channels
 Paid media: Its benefits includes that it amplifies the reach and enhance targeting along
with the boost brand awareness and gathering market insights
Different digital tools and technologies accessible to customers
 Social media platforms
 Emails
 Websites
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Activity 2
Different strategies for developing a real-time rapid response
There are some strategies for developing a real time rapid response. Such as reaching out to the
customer with empathy and engaging customers with passion along with the avoiding the
delayed response and delivering of what is promised and also yielding to the customer needs.
Benefits and advantages of having a rapid response in marketing
 Supports customer relationship management
 Improving productivity of the brand
 Assist in customer loyalty towards the brand
 Good reputation in the market place
Activity 3
Different strategies to build digital customer engagement
There are some strategies to build digital customer engagement. Such as company must be
aware of the entire customer journey and introduce customer loyalty programs. Company
offering the personalised services and also implementing the chatbots and using the analytics.
Moreover, using visual engagement tools and offering conversational services.
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