Digital Media Solutions for Samsung Corporation

This report discusses the digital media platforms used by Samsung Corporation and proposes appropriate digital solutions as per organizational operations. The report covers planning and selection of digital media solutions, governance and compliance, and business drivers. The digital media platforms discussed include Facebook, Zoho Business tool, Google Docs, Linked in, and Digital box.

Running Head: Marketing
Samsung Corporation
Marketing

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Table of Contents
Introduction.................................................................................................................................................2
Planning and selection of digital media solutions........................................................................................2
Facebook.................................................................................................................................................3
Zoho Business tool, Google Docs, and Linked in....................................................................................3
Digital box...............................................................................................................................................4
Governance and compliance....................................................................................................................4
Business Drivers......................................................................................................................................4
References...................................................................................................................................................6

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Introduction
More than half of the total population across the world are active internet users. Internet has
created a separate place amongst the individuals’ daily lives. Along with the individuals, internet
is also used by business enterprises widely in terms of promotion and marketing of their products
and services. There are numerous platforms in social media which are used for staying connected
with each other and distance does not take much importance because reachability of social media
is available in all parts of the world. According to a Statista (2018), 2.6 billion people are active
on social media on daily basis and this figure has attracted business enterprises to adopt social
media platforms for the purpose of promotion and marketing. Social media has become the
primary element for organizations in terms of improving organizational productivity and
efficiency (Ryan, 2016).
In this report, digital media platforms used by Samsung Corporation will be discussed so that
appropriate social media solutions will be determined and implemented in order to propose
appropriate digital solutions as per organizational operations.
Planning and selection of digital media solutions
In the broad network of social media, numerous platforms are available and all these are selected
on the basis of organizational requirements and on the basis of certain tools such as
collaboration, decision making, engagement, knowledge gathering and data analysis, etc. Main
objective of this planning is to identify appropriate set of digital solutions in relation with
marketing communications in relevance with gaining organizational desired goal and objectives.
These digital solutions will be selected on the basis of organizational requirements with regards
to improving efficiency, growth and innovation for the organization (Armstrong, et. al., 2015).
In relation with the planning, selection and implementation of digital solutions for the attainment
of organizational goals and objectives, following criteria will be considered:
Facebook
Digital media platforms are known as the most effective tools for spreading information amongst
the target audience along with covering large part of the target market. Digital platforms have

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made the employees’ life easier in terms of covering the area of target market. Apart from this, it
has been observed that with the help of digital media platforms, organization could easily attain
its desired goals. Communication and interaction has also become an easy task for the
organization with its existing as well as potential customers. Organization could also
communicate with the new customers along with approaching to the new customers by spreading
awareness amongst them with regards to the organizational products and services (Wilcox,
2016). Facebook is one of the most effective tools for communicating with the target audience
and customers. With this tool, organization could easily share information amongst the target
audience in relevance with the new as well as existing products. Apart from this, Facebook could
also be used as an effective tool of communication within the organization as it facilitates an
appropriate communication medium for employees and top level management. Top level
management and the junior level employees could easily share information amongst each other
in relevance to their assigned tasks. For example, whenever Samsung launches a new
smartphone or any new product in the target market, relevant information about the product is
being shared amongst the customers with regards to generate curiosity amongst them and certain
crucial information is being shared amongst the employees and to its all outlets across the globe
(Tiago & Veríssimo, 2014).
Zoho Business tool, Google Docs, and Linked in
These tools could also be used by Samsung Corporation for sharing information amongst the
employees along with staying connected from them. Apart from this, this tool helps the
organization to collect the information from every employee with regards to their experience
with the organization as well as in relation to the workplace environment and store it on the
cloud so that the collected data could be used for further analysis. Linked in a great professional
platform to get connected with its employees and this platform is not only used for staying
connected with the employees, but it is also used for creating new contacts and for joining new
groups which are working in the same industry. Organization could easily develop appropriate
relations within the other business entities of the same industry along with enhancing
productivity and gain appropriate knowledge with the help of these platforms (Benz & Tanner,
2017).

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Digital box
It has been observed that every organisation perform its operations on the basis of its own digital
platforms. Digital tool box plays vital role not only in engagement of employees but also for the
purpose of enhancing effectiveness of operations of the organization. Samsung is one of the
largest consumer electronic goods manufacturing organization across the globe and it has various
digital media tools and effective resources for spreading awareness along with gaining positive
outcomes. Samsung has its own Live Chat service which is used for communicating with the
customers in relation with resolving their queries as well as to provide sufficient information
about the products and services. This service has the ability to build effective content which
could be shared amongst the target audience for developing customer relationship (Thomas &
Thomas, 2018). With the help of digital toolbox, Samsung could easily communicate with the
target audience and the employees so that the relevant information could be shared so that the
organizational desired goals and objectives.
Governance and compliance
Using digital technology and controlling the use of technology are two sides of a single coin and
it helps the organization to control the overall usage and effectiveness of the technology of the
organization. The usage of the technologies needs to be done on the basis of business regulations
and the policies so that organizational goals and objectives. In relation with this, tools are
designed in such a manner so that as per organizational requirements, tools could be used. In
relation with this, organization should analyse the effectiveness of its digital tools so that
strategies and tools could be adopted and implemented for enhancing organizational performance
(Ottman, 2017).
Business Drivers
For attainment of the desired goals and objectives, it is necessary for the organization to design
its digital strategies in an appropriate manner along with determining the necessary business
elements. Main business drivers for Samsung Corporation are its combination of traditional and
contemporary mediums of advertisement and promotion along with the modernised approach of
enhancing organizational performance. Before implementation, selection and planning of the
digital solution for the organization, it is necessary for determining rationale behind usage of the
tools. This will help the organization to design the tools in the most appropriate manner with the

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objective of enhancing organizational performance. Main aim of using digital tools is boosting
up organizational speed of communicating amongst the target audience so that a positive image
could be developed amongst them along with uplifting organizational productivity (Scott, 2015).
From the above digital tools, the appropriate one will be selected as well as implemented by
considering the following aspects:
 Gap Analysis: Gap needs to be analysed amongst the employees’ skills and
organizational requirements. With the help of outcomes originated from gap analysis,
appropriate training and development programs could be designed so that the
organizational goals and objectives could be attained (Leung, Bai & Stahura, 2015).
 Resource allocation: Further step for implementation of digital solution as well as for
providing training measures to the employees for fulfilling the gap analysed. Along with
this, resources will be allocated as per the requirement of digital tools so that the goals
and objectives could be attained (Tuten & Solomon, 2017).

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References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Benz, W.R. and Tanner, T., 2017. Marketing Automation Risk Assessment: A Systematic Review.
Routledge.
Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in the
hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality & Tourism
Research, 39(2), pp.147-169.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John
Wiley & Sons.
Statista. 2018. Number of social media users worldwide from 2010 to 2021 (in billions).
[Online]. Accessed from: https://www.statista.com/statistics/278414/number-of-worldwide-
social-network-users/. [11th June 2018].
Thomas, M.K.J. and Thomas, M.T., 2018. A Study on Awareness of Digital Marketing amongst
Students in Twin Cities. Sage
Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
bother?. Business Horizons, 57(6), pp.703-708.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.

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Wilcox, M., 2016. The seven most effective digital marketing strategies for banks. Journal of
Digital & Social Media Marketing, 3(4), pp.331-337.