Digital Media Technologies: Job Roles, Project Scope, and Communication Plan

This article discusses the job roles of Social Media & Content Specialist, 3D Artist, and Digital Media Editor in Digital Media Technologies. It also covers the project scope, team roles, and communication plan for the project. The article provides insights into the skills, qualifications, and responsibilities of each job role. It also includes a draft project scope, team roles and responsibilities, project schedule, and communication plan. The finalized project scope, team roles, and project schedule are also discussed.

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Digital Media Technologies
9/8/2018

Digital Media Technologies
Table of Contents
Task 1....................................................................................................................................................2
Social Media & Content Specialist....................................................................................................2
Job Role.........................................................................................................................................2
Industry Sector...............................................................................................................................2
Job Description..............................................................................................................................2
Skills, Qualification, Experience...................................................................................................2
Responsibilities..............................................................................................................................2
Reporting & Communication.........................................................................................................2
3D Artist............................................................................................................................................3
Job Role.........................................................................................................................................3
Industry Sector...............................................................................................................................3
Job Description..............................................................................................................................3
Skills, Qualification, Experience...................................................................................................3
Responsibilities..............................................................................................................................3
Reporting & Communication.........................................................................................................3
Digital Media Editor..........................................................................................................................3
Job Role.........................................................................................................................................3
Industry Sector...............................................................................................................................3
Job Description..............................................................................................................................4
Skills, Qualification, Experience...................................................................................................4
Responsibilities..............................................................................................................................4
Reporting & Communication.........................................................................................................4
Details of Current Position................................................................................................................4
Task 2....................................................................................................................................................5
Draft – Project scope.........................................................................................................................5
Draft – Team roles and responsibilities.............................................................................................5
Draft – Project Schedule....................................................................................................................5
Draft – List of milestones and tasks for each team role.....................................................................6
Draft – Communication plan.............................................................................................................6
Task 3....................................................................................................................................................7
Meeting Feedback and Input..............................................................................................................7
Minutes of Meeting 1....................................................................................................................7
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Minutes of Meeting 2....................................................................................................................7
Finalized – Project Scope..................................................................................................................7
Finalized – Team roles and responsibilities.......................................................................................8
Finalized – Project Schedule..............................................................................................................8
Finalized – List of milestones and tasks for each team role...............................................................8
Finalized – Communication plan.......................................................................................................9
Task 4..................................................................................................................................................10
Production Team, Duties & Responsibilities...................................................................................10
Workplace Culture & Corporate Image...........................................................................................10
Effective Communication & Reporting Lines.................................................................................10
Discussion of Problems & Concerns with Supervisors....................................................................11
Safety of Production Workers..........................................................................................................11
Ergonomics..................................................................................................................................11
Site Management.........................................................................................................................11
Safety Induction including Scheduled Breaks and Work Hours..................................................11
Technical/Hardware Constraints & Management............................................................................11
Daily Log of Activities....................................................................................................................11
References...........................................................................................................................................12
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Task 1
Social Media & Content Specialist
Job Role
Social Media & Content Specialist
Industry Sector
Interactive Digital Media Industry
Job Description
Implementation of strategy tasks, development of unique and creative content for digital
media platforms, and management of social media networks and channels of the organization.
Skills, Qualification, Experience
 Bachelor’s degree in communication/marketing/journalism/English literature.
 2+ years of experience in social media management and content development
 Working knowledge on social media scheduling tools (Rodriguez, 2014)
 SEO content development skills
 Proof-reading skills
 Creative analysis and thinking skills
 Communication, organization, and management skills
Responsibilities
 Development of creative and unique content for the digital platforms
 Proof-reading of the content developed by other associates
 Development of content for the social media platforms
 Scheduling of the content to be posted on social media channels
 Interaction with the users and customers
 Reporting to the senior management
Reporting & Communication
Senior Editor
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3D Artist
Job Role
3D Artist
Industry Sector
Interactive Digital Media
Job Description
Development of high-quality 3-D props and environments using 3-D technology
Skills, Qualification, Experience
 Professional qualification and 3+ years of experience in 3-D designing and animation.
 Proficient with Maya
 Proficient with Adobe Photoshop and Adobe Flash
 Experience with Unit
 Proficient with Sketch tool
 Communication skills
 Creative thinking and analysis skills
Responsibilities
 Development of 3-D props and environments
 Development of layouts and designs for the new platforms
 Improvement on the layouts of the existing digital platforms
 Collaboration with lean environment artists
Reporting & Communication
Design Head
Digital Media Editor
Job Role
Digital Media Editor
Industry Sector
Interactive Digital Media
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Digital Media Technologies
Job Description
Development of digital media strategy and plans along with the creation of content for the
digital media platforms
Skills, Qualification, Experience
 Master’s degree in the subjects as communication/marketing/journalism/English
literature.
 6+ years of relevant professional experience
 Content development and analysis skills
 Creative thinking skills
 Organizing, tagging, and labelling of the content (Lombard, 2018)
 Communication skills
 Management and leadership skills
Responsibilities
 Development of creative and unique content for the digital platforms
 Proof-reading of the content developed by other associates
 Scheduling of the content to be posted on digital media channels
 Interaction with the users and customers
 Reporting to the senior management
 Security of the digital media resources of the company
Reporting & Communication
Digital Media Head
Details of Current Position
The current position is digital media content developer and the position that is aspired to hold
is Digital Media Editor.
The path taken to achieve the position is to continuously develop and improve the skills on
content development and editing. There are automated tools available that are being analysed
and courses are being taken up to have proficiency in these tools.
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Digital Media Technologies
Task 2
Draft – Project scope
The scope of the project shall include the following items:
 Interactive designing of the advertisement for the organization using 3-D design tools
 Development and finalization of the content to be included in the advertisement
 Development of the advertisement for the organization
 Development of a marketing and advertising plans
 Implementation of marketing and advertising plans and strategies to launch the
advertisement among the users (Fageha & Aibinu, 2013)
There are items that the team will not cover and will not be included in the scope.
 Need to be finalized
Draft – Team roles and responsibilities
Role Responsibilities
3-D Artist The resource will have the responsibility of creating interactive design
for the advertisement by making use of 3-D design tools and
technology.
Digital Media
Content Developer
The resource will have the responsibility of developing the content for
the advertisement to be placed in various digital media platforms.
Social Media
Content Specialist
The resource will have the responsibility of developing the content for
the advertisement to be placed in various social media platforms.
Marketing
Associate
The resource will have the responsibility of developing a marketing and
advertising plan for the advertisement.
Digital Media
Editor
The resource will have the responsibility of development and launch of
the advertisement.
Project Manager The implementation of the marketing and advertising industry and the
launch of the advertisement shall be managed by the resource.
Draft – Project Schedule
The project shall be completed in 5 phases and there will be schedule needed to be assigned
to each of these phases. A total timeframe of 35 days shall be assigned reserving one week
for each phase.
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Draft – List of milestones and tasks for each team role
Milestones
 Milestone 1: Project charter and plan
 Milestone 2: 3-D design of the interactive advertisement
 Milestone 3: Digital media and social media content of the advertisement
 Milestone 4: Advertisement developed as per design and content
 Milestone 5: Marketing & advertising plan and strategy
 Milestone 6: Launch of advertisement
 Milestone 7: Closure Report
List of Tasks for each team role
Role List of Task
3-D Artist Creating interactive design for the advertisement by making use of 3-D
design tools and technology
Digital Media
Content Developer
Developing the content for the advertisement to be placed in various
digital media platforms.
Social Media
Content Specialist
Developing the content for the advertisement to be placed in various
social media platforms.
Marketing
Associate
Developing a marketing and advertising plan for the advertisement.
Digital Media
Editor
Development and launch of the advertisement.
Project Manager The implementation of the marketing and advertising industry and the
launch of the advertisement shall be managed by the resource.
Draft – Communication plan
Internal communications – Daily team meeting, reporting (Zulch, 2014)
External communication – weekly team meeting, reporting
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Digital Media Technologies
Task 3
Meeting Feedback and Input
Minutes of Meeting 1
Points Discussed:
 Design of the interactive advertisement
 Use of Maya and Photoshop as the primary tools
 Development of wireframes
 Work breakdown structure for the project
Points to Improve Upon
 Layout and avoidance of whitespaces
 Visual appeal and aesthetics to be enhanced
 Use of SharePoint location for uploading the project reports
 Use of PMBoK methodology for scheduling and project management
Minutes of Meeting 2
Points Discussed:
 Enhancement of heuristics and visual appeal of the advertisement
 Enhancement of 3-D designs
Points to Improve Upon
 Maintenance of consistency
 Rich color tone
Finalized – Project Scope
The scope of the project shall include the following items:
 Interactive designing of the advertisement for the organization using 3-D design tools
 Development and finalization of the content to be included in the advertisement
 Development of the advertisement for the organization (Javernick Will, La Ratta &
Corvello, 2017)
 Development of a marketing and advertising plans
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Digital Media Technologies
 Implementation of marketing and advertising plans and strategies to launch the
advertisement among the users
There are items that the team will not cover and will not be included in the scope.
 Negotiation with the suppliers
Finalized – Team roles and responsibilities
Role Responsibilities
3-D Artist The resource will have the responsibility of creating interactive design
for the advertisement by making use of 3-D design tools and
technology.
Digital Media
Content Developer
The resource will have the responsibility of developing the content for
the advertisement to be placed in various digital media platforms.
Social Media
Content Specialist
The resource will have the responsibility of developing the content for
the advertisement to be placed in various social media platforms.
Marketing
Associate
The resource will have the responsibility of developing a marketing and
advertising plan for the advertisement.
Digital Media
Editor
The resource will have the responsibility of development and launch of
the advertisement.
Project Manager The implementation of the marketing and advertising industry and the
launch of the advertisement shall be managed by the resource.
Finalized – Project Schedule
Project Phase Start Date End Date
Initiation 11/09/2018 17/09/2018
Planning 17/09/2018 24/09/2018
Execution 24/09/2018 01/10/2018
Control 01/10/2018 08/10/2018
Closure 08/10/2018 15/10/2018
The total duration of the project is 35 days
Finalized – List of milestones and tasks for each team role
Milestones
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 Milestone 1: Project charter and plan
 Milestone 2: 3-D design of the interactive advertisement
 Milestone 3: Digital media and social media content of the advertisement
 Milestone 4: Advertisement developed as per design and content
 Milestone 5: Marketing & advertising plan and strategy
 Milestone 6: Launch of advertisement
 Milestone 7: Closure Report
List of Tasks for each team role
Role List of Task
3-D Artist Creating interactive design for the advertisement by making use of 3-D
design tools and technology
Digital Media
Content Developer
Developing the content for the advertisement to be placed in various
digital media platforms.
Social Media
Content Specialist
Developing the content for the advertisement to be placed in various
social media platforms.
Marketing
Associate
Developing a marketing and advertising plan for the advertisement.
Digital Media
Editor
Development and launch of the advertisement.
Project Manager The implementation of the marketing and advertising industry and the
launch of the advertisement shall be managed by the resource.
Finalized – Communication plan
Communication
Type
Communicatio
n Mode
Frequency Storage
Location
Facilitator Entities
Involved
Internal Meeting Daily Minutes of
Meeting –
SharePoint
Project
Manager
Internal
project team
members
Internal Status Report Daily Report –
SharePoint
Project
Manager
Internal
project team
members
External Meeting Weekly Minutes of Project External
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Meeting –
SharePoint
Manager stakeholders
External Status Report Weekly Report –
SharePoint
Project
Manager
External
stakeholders
Task 4
Production Team, Duties & Responsibilities
The placement of production team and the duties and responsibilities of the personnel was
done adequately by using the guidelines defined under the human resource management
knowledge area of the Project Management body of Knowledge (PMBoK) methodology.
It could have been improved by increasing the frequency of the discussions and interactions
with the resources before allocating them with the responsibilities.
Workplace Culture & Corporate Image
There were transformational leadership style and agile & scalable approach in project
management that was followed. Also, the ethical and professional codes of conduct were
defined and adhered to so that the work culture and corporate image were adequately defined
(Bingol, Sener & Cevik, 2013).
There were resources from varied cultural background. In addition to the style used, cross-
cultural style of leadership should have been used as well.
Effective Communication & Reporting Lines
The communication and reporting lines followed in the project were adequate as there were
not many conflicts or issues reported among the internal team members. There was also
communication guidelines defined right in the initial phase of the project so that clarity levels
were maintained and enhanced.
It could have been improved by increasing the frequency of the discussions and interactions
with the resources before allocating them with the responsibilities. This would have
eliminated all of the employee woes.
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Discussion of Problems & Concerns with Supervisors
There were several issues, problems, concerns, and risks that came up during the project
timeline. The management of such problems was essential and was done in a timely manner
with the aid of the guidelines provided by the supervisors and mentors. These entities were
informed so that their professional experience could be adequately used in the avoidance and
resolution of the issue.
It was an essential activity that was required to be carried out to make sure that none of the
problems could hamper the project success.
Safety of Production Workers
Ergonomics
The safety of the production workers was ensured by involving external consultants and
subject matter experts to conduct reviews in this area to come up with the improvements that
could be made. The enhancements were done as per the comments received.
Site Management
The safety of the production workers was ensured by involving external consultants and
subject matter experts to conduct reviews in this area to come up with the improvements that
could be made. The enhancements were done as per the comments received.
Safety Induction including Scheduled Breaks and Work Hours
The safety of the production workers was ensured by involving external consultants and
subject matter experts to conduct reviews in this area to come up with the improvements that
could be made. The enhancements were done as per the comments received.
Technical/Hardware Constraints & Management
There were technical and hardware faults and errors that were experienced during the project
timeline. The risk treatment strategy of risk transfer to the supplier was followed for the
resolution of the problem.
Daily Log of Activities
A daily log of activities was prepared throughout the project and it helped in making sure that
all the employees were contributing to the fullest.
It allowed the project gaps to be filled and the tracking of the project could be done
adequately.
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References
Bingol, D., Sener, Ä°., & Cevik, E. (2013). The Effect of Organizational Culture on
Organizational Image and Identity: Evidence from a Pharmaceutical Company.
Procedia - Social And Behavioral Sciences, 99, 222-229. doi:
10.1016/j.sbspro.2013.10.489
Fageha, M., & Aibinu, A. (2013). Managing Project Scope Definition to Improve
Stakeholders’ Participation and Enhance Project Outcome. Procedia - Social And
Behavioral Sciences, 74, 154-164. doi: 10.1016/j.sbspro.2013.03.038
Javernick Will, A., La Ratta, A., & Corvello, V. (2017). Routine project scope management
in small construction enterprises. International Journal Of Project Organisation And
Management, 9(1), 18. doi: 10.1504/ijpom.2017.10003939
Lombard, J. (2018). 10 Digital Skills Every Media Pro Needs to Master. Retrieved from
https://www.mediabistro.com/climb-the-ladder/skills-expertise/digital-skills-for-
media-pros/
Rodriguez, A. (2014). The 9 Skills To Look For When Hiring A Social Media Specialist.
Retrieved from https://www.business2community.com/social-media/9-skills-look-
hiring-social-media-specialist-01095188
Zulch, B. (2014). Communication: The Foundation of Project Management. Procedia
Technology, 16, 1000-1009. doi: 10.1016/j.protcy.2014.10.054
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