Digital Literacy and Market Research Analysis

The assignment explores the significance of digital skills in modern times and how market research can be used to improve these skills. It presents five themes: sources of information about digital technology, rating of computer literacy, major challenges to digital literacy, and ways to enhance digital literacy. The analysis is based on a survey of 40 respondents who provided their opinions on these topics.

Digital Skills
Research Methods

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
Description..................................................................................................................................2
Feelings.......................................................................................................................................2
Evaluation...................................................................................................................................3
Analysis.......................................................................................................................................3
Conclusion...................................................................................................................................3
Action Plan..................................................................................................................................3
Benefits of a CV..........................................................................................................................3
Research sampling: ....................................................................................................................4
Data Collection: .........................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Digital skills involves the ability and knowledge of a person to determine information,
requires from digital technology sources. It is an ability of individual to find, utilize, evaluate,
create and share content applying information technologies. Along with this, primary and
secondary are consider main type of research method. Primary data introduces as information
gathered via first-hand research. For example, Questionnaire, surveys and focus group
discussions. Under, secondary data, it refers as an information which has been gathered in the
previous by someone else. For example, newspaper articles, company reports and researching the
internet. Main aim of this report is to enhance digital skills of an individual within the workplace.
This report is based on how to write a professional CV, benefits, feelings, evaluation and its
analysis.
TASK
Digital skill is important and essential part for student because it will help them in
enhancing its knowledge and ability about specific subject. Preparation of CV will also help a
student to improve their skills related to MS-Word, MS-Excel etc. All these skill will support an
individual to achieve better outcomes within given time period. Along with this, in order to
enhance digital skills, preparation of professional CV play vital role. During preparation of this
CV, an individual automatically enhance its knowledge and ability about how to work in MS-
Word, ME-Excel. There are different importance of having a digital skills such as it will help a
student to communicate all information in proper manner with their supervisors.
Gibbs reflective model: It is an essential model which will help an individual to define
their overall experience about the subject. This, model includes different stages which are
determine as under:
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(Source: Gibbs' Reflective Cycle, 2017)
Description
Digital Skills are essential for gaining appropriate higher education. Furthermore, it is
essential that these skills are consistently developed in relation to excel professionally and in the
workplace. To attain this, I was required to develop a Curriculum Vitae (CV) in relation to
appropriately enhance my digital skills. To develop a CV, I worked using various software such
as Microsoft Word and Microsoft Excel. The aim of using these software was to be digitally
sound and increase these skills.
Feelings
During the start of this module, I was quite under confident regarding several aspects as I
was not appropriately affiliated with use of digital technology. However, as I progressed through
the module, I learnt about several aspects in relation to digital technology, which boosted my
confidence and optimism related to use of digital technology and develop relevant and
unnecessary skills.
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Illustration 1: Gibbs' Reflective Cycle

Evaluation
Throughout this module, the most favourable aspect was regarding use of Microsoft
Word. It did not take much time for me to get used to several aspects, shortcuts and appropriate
formatting necessary for developing a CV. It enhanced my skills in relation to drafting a
professional CV and presenting my information formally, using extensive features of the
software. However, one challenging aspect was using MS Excel. The software requires advanced
digital skills to be used to work upon the same. Various formulas along with tabular presentation
was very much challenging and complex for me.
Analysis
Through this module, I realised the importance of possessing digital skills and how
important is knowledge and understanding regarding digital technology is for developing an
effective professional career. I could have undergone several seminars to learn how to make a
CV and could have approached my tutors for appropriate feedbacks. This would have helped me
in working more effectively in the module.
Conclusion
In my opinion, digital technology is very important to be possessed by each individual
looking to develop a sound professional career. With this module, I developed several skills in
relation to using digital technology such as precision, several features, presentation, etc.
However, after the module I feel confident in using digital technology and the developed skills
could provide me with ease in my professional career ahead.
Action Plan
If I encounter such module in the future, where digital skills are required to be developed,
I would undergo effective training sessions for the same and would take assistance of my fellow
colleagues and tutors in development of these skills in a more productive manner.
Benefits of a CV
There are several benefits which are associated with development of a sound CV. The
most important benefit of development of CV is that it helps individual in presenting all the
personal as well as professional information in a constructive manner as well as with appropriate
presentation. Furthermore, it is important in a workplace as it helps the reader in gaining an
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insight about the individual which further, could develop their interest in relation with
development of a positive perception of individuals in a professional context.
Research Methodology: It introduces as an effective process used by researcher to gather
appropriate and relevant information about the subject. In this, different methods used by
researcher, some are determine as under:
Research sampling:
For selecting sample size, there are basically two methods such as probability and non-
probability. Probability sampling introduces as an effective type of sampling techniques, in
which subjects of population acquire an equal chance to be chosen as a representative sample.
On the other hand, non-probability sampling is another important method, in which individual
from the total population will be chosen as a sample. Therefore, those type of sampling are
essential, but in order to analysis importance of digital technology within workplace, random
sampling will be taken into consideration. On of the main reason behind selecting this method as
it is easy to conduct, high probability of attaining a representative sample and it meets
assumptions of many statistical procedures. Along with this, 40 co-workers as a respondents will
be selected for identifying significance of digital technology within workplace.
Data Collection:
For collecting accurate information or data about the importance of digital technology
within workplace, there are two types of research methods such as primary and secondary.
Primary research is identified as an effective methodology applied by researcher to gather
information directly, rather than relaying on information gathered from past done study. On the
other side, under secondary research, it involves the entire summary, collation and synthesis of
existing study.
Primary Research: It is a new type of research or study, carried out to answer particular
problems or questions. It can consist survey, interviews or questionnaire with individual as well
as small group also. There are different sources to collect primary information, including,
Experiment results, statistical data, legal documents, eyewitness accounts, surveys, interviews
and questionnaire. Beside this, questionnaire is consider best way for analysing response from
respondents about the study.
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Q1) Are you aware of the term digital literacy?
a) Yes
b) No
Q2) How do you find information relating to digital technology?
Family
a) Friends
b) social networks
c) TV/Media advertisements
Q3) How do you rate you computer literacy?
a) Poor
b) Acceptable
c) good
d) exceptional
Q4) Major challenges to digital literacy?
a) Awareness
b) Access to internet
c) skill gap
Q5) Most suitable ways through which digital literacy could be improved?
a) Community exercises
b) Digital communication
Data Analysis:
Theme 1: Term digital literacy
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Q1) Are you aware of the
term digital literacy?
Frequency
Yes 30
No 10
Interpretation : Based on the information pulled out above it can easily be said that 30 out of
40 respondents has the knowledge related to digital literacy which basically develops this
research much more authenticated then researcher was thinking of. In this context what actually
respondents has said that they are aware of the factor digital literacy which will be considered as
one of a crucial subject to study in your future as it will directly put positive or negative impact
on business organisations. On the other hand only 10 respondents as mentioned that, they do not
have any information related to digital literacy and they are also not having any sort of
information related to the same.
Theme 2: information related to digital technology
Q2) How do you find
information relating to digital
technology?
Frequency
Family/Friends 10
Social Networks 10
TV media/advertisements 20
Interpretation : based on the given information, it can be said that digital technology and
knowledge related to it is not at all a big task for an individual to have. Based on the information
it can be said that tv or media or any other advertisements could help an individual in in
developing knowledge related to digital technology. Here, 20 respondents were in favour of TV,
media and advertisements. On the other hand the 10 respondents out of 40 has mentioned that
social networks helps in building up the knowledge related to digital Technologies. Translate,
friends and family could be considered as one of another crucial factor which can be used for
collecting data for improving the knowledge related to digital intelligence.
Theme 3 : Rating related to computer literacy
Q3) How do you rate you
computer literacy?
Frequency
Poor 10
Acceptable 10
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Good 10
Exceptional 10
Interpretation : considering the above graph, researcher has given himself with the rate which is
divided equally. Graph shows that then respondents has given the information that they are good
at computer literacy,, 10 out of 40 respondents as mentioned that they a r having acceptable
acceptable knowledge related to to the requirements of time and analysis. Along with this, 10
has mentioned that they are actors age of of exceptional where researcher may directly collect
right information in specified time frame.
Theme 4 : major challenges to digital literacy
Q4) Major challenges to
digital literacy?
Frequency
Awareness 10
Access to internet 10
Skill gap 20
Interpretation : considering the above graph, researcher has given rating on the basis of three
factors visa awareness, access to internet and skill gap. Based on the collected data it can easily
be 70 skill gap is one of the crucial factor of the challenge which acted upon digital literacy
learning. Along with this, based on finding, 40 out of 20 people’s has mentioned that skill gap is
a major challenge. Away with this, on the second position is access internet which shows
results as 10 and awareness is also there respondents 10.
Theme 5 : Ways through which digital literacy can be enhanced
Q5) Most suitable ways
through which digital literacy
could be improved?
Frequency
Community exercises 30
Digital communication 10
Interpretation : Based on the mentioned information, it can be said that digital literacy and the
knowledge can easily be enhanced through a range of factors and this could be community
exercises and digital communication. Present context, it has been found that 30 respondents
were in favour of community exercise and rest of them out of 40 which is 10 respondents as
mentioned that digital communication is one of a crucial way through which digital literacy can
be improved.
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Secondary Research: It is another type of research which is also used by investigator to
accumulate in-depth and appropriate information related to the subject. There are different
sources of secondary data such as literature reviews, opinion pieces, television broadcasts, books,
and documentaries. All these are essential sources for accumulating appropriate and in-depth
information or data about the subject.
CONCLUSION
From the above given information, it has been concluded that digital skills is more
essential and important for an individual. It will support a person to enhance their productivity
within given time duration. Therefore, digital skills and market research support an individual to
identify different ways to improve skills and attain better results easily.
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REFERENCES
Books and Journals
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