Digital Strategy Assignment PDF
Added on 2021-04-16
5 Pages1450 Words135 Views
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ASSESSMENT 1: DIGITAL AUDITClient:The Great Barrier Reef, AustraliaDate:Part A: Rating of Digital Assets and ActivityCriteriaExamples or observationsRating 1 to 10Broad vision of how digital media can transform the company-Vision to protect the Great Barrier Reef from degrading by preventing water pollution-Raise international awareness to stop marine pollution that significantly threatens the existence of the Great Barrier Reef-Encourage more environment protection organizations who are willing to take suitable actions for saving the Great Barrier Reef7Integration of marketing, IMC and digital strategy-Consistent with Australian tourism and marketing policies-Promote the Great Barrier Reef Tourism schemes for the national and foreign visitors-Raise awareness among tourists to not pollute the marine waters near the Great Barrier Reef-Spread the importance and value of the Great Barrier Reef in Australia6Digital strategy (please articulate)-Digital strategy focused on spreading knowledge around the world regarding the importance of coral reefs in the marine ecosystem-Development of a strategy to spread word regarding how the barrier reef can be protected from the harmful effects of the marine pollution-Start a number of online campaigns for people to come forward and donate resource to develop several activities aimed at cleaning marine waters5Evidence of search activity-Online searches that were conducted through various search engines were verymuch evident from the first few pages of 10
results generated by providing the main keywords-The Great Barrier Reef is one of the most widely searched topics around the world and it proves that there is significant interest among the people regarding the same-The Great Barrier Reef has also appeared in top 10 trending list in various social media websitesStrategically consistent, company-created brand messages-The main ideas and messages spread through various campaigns and advertisements have found to be very much consistent with the main visions and objectives of the Barrier Reef supportproject7Degree of company involvement in community management-The company is very responsive to the tourist queries and provides suitable accommodations and tour packages for national and international tourists-The online website provides very informative online brochures regarding the history and importance of the Great Barrier Reef-The online website also promotes awareness among the visitors to help protect the Great Barrier Reef8Digital and social media tools used by the company for community management-The company website is very much present in various social media platforms like Facebook and Twitter where it promotes the importance and tour experiences of the Great Barrier Reef-The website and social media pages use modern 360° photography technology for posting various attractive views of theGreat Barrier Reef-It also spreads various promotional campaigns for the Great Barrier Reef Tourism7Frequency of use of digital and social media tools-The most favoured social media platform is Twitter with an average of 15 tweets per day regarding the Great Barrier Reef-Facebook is also a favoured platform withat least 5 posts every day-The company also publishes newsletters in different social media platforms for conducting various campaigns6Examples of content shared-Numerous photos including still captures,360° pictures and others-Tour videos including tourist videos, promotional videos and others9
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