Digital Technology and Collaborative Relationships: Impact on Amazon

INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1- Providing an overview of key trends and benefits of digital technology & implication for
managing virtual venture in the global environment by drawing on chosen business................3
2- Critically evaluating new and emerging digital venture models in the context of business
problems......................................................................................................................................5
3- Evaluating the impact of new collaborative relationships & strategic alliances through
digital technology for Amazon....................................................................................................7
4- Critically discuss crypto currency impact on organizations....................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business refers to key procedure of applying different types of advanced
technologies that help to make a company productive and profitable. This process drives the
attention of companies toward reinvesting ventures models and covert businesses products and
consumer experience. This form of procedure enables entrepreneur of a firm to gain a lot of
benefits that contributes to increase profitability and productivity level. The current assignment
will be based on Amazon, which falls under the category of leading e-commerce ventures in the
world. The study will explain an overview of trends & advantages of digital technologies as well
as implication for managing virtual business. It will also specify new and emerging digital
business concepts in regard to business problems. Furthermore, the report will justify impact of
new collaborative relation and strategic alliances on chosen company. Lastly, it will also clarify
impact of crypto currency such as Bitcoin, on ventures.
TASK
1- Providing an overview of key trends and benefits of digital technology & implication for
managing virtual venture in the global environment by drawing on chosen business.
Trends-
Online shopping-
In today’s era, individual person prefers to follow different types of trends that put direct
impact on their buying behaviour and decision-making (Ladhari, Gonthie and Lajante, 2019).
Online shopping is the best example of a trend that individuals follow and share with others to
consider the same, which enable them to purchase any product and utilize satisfactory service,
via online platforms, where they may have better options. This trend in the digital era play vital
role in the context of growth & success of ventures, in term of increasing organizational
performance and productivity level, even better than last few years or months. By following this
trend, it may drive the attention of varied firms toward operating and managing their ventures via
using digital platforms.
Digital marketing-
Another trend that may spread all over the world is current one, according to which
organizations and entrepreneurs may take initiative to promote their ventures worldwide, that is
quite essential and beneficial for them to do so in appropriate manner and by using the best
channel or platform. This trend may affect the way a firm and their management advertise, and

conduct the same practices accordingly (Desai, 2019). It is one of the best sources that digitalize
everything from shopping to brand awareness that in turn lead to increase customer base,
profitability and productivity. Along with this benefit, by following digital marketing trend
individual company may gain more advantages such as obtain competitive advantages, generate
revenue, achieve strategic aims and objectives.
Increasing utilize of AI and cyber physical systems-
Another trend that change the whole world and overall business world is current one,
which affect or influence organizations in positive manner (Anca-Couce, Hochenauer and
Scharler, 2021). According to this term, organizations may take effort to utilize cyber physical
systems that help to overcome challenges that companies might be faced while producing and
developing a new or complex items or systems. They may integrate physical and computational
worlds together by using AI technologies and each cyber physical system. The usage of artificial
technology, may enable management to take pleasure of increasing organizational productivity
as they may utilize robots, and advanced systems for purpose of managing venture operations.
The benefit of this trend may increase utilization of cyber physical system that consider as
engineered mechanism, which has been monitored & controlled by advance computer
algorithms.
Advantages and implication of digital technologies-
In the corporate world, there are different types of factors available that put direct impact
on management and ventures practices of an organization (Luo, 2021). Digital technology is one
of those factors that affect the way a firm may perform or take initiative to manage their business
growth in specific market. In case of Amazon, digital technology implication such as AI put
positive impact on process of managing realistic venture in the intense competitive business
environment, that spread from national to international level. It may enable company to manage
virtual venture in effective manner. By using advance digital technology, organizations may
obtain unpredictable benefits such as they may communication effectively with number of
stakeholders who are able to interact with each other and tend to do that for purpose of sharing
important data that they may utilize to achieve set aim and mission objective
(Muhammedrisaevna, Bakhriddinovna and Rasulovna, 2021). In the recent time, it is essential
for management to take pleasure of making communication effective in the workplace, because it
may help to reach desire outcomes. They may utilize the best technologies such as Zoom,