Digital Technology and Collaborative Relationships: Impact on Amazon

This report discusses the impact of digital technology and collaborative relationships on Amazon. It provides an overview of key trends and benefits of digital technology, evaluates new and emerging digital venture models, evaluates the impact of new collaborative relationships and strategic alliances through digital technology, and critically discusses the impact of crypto currency on organizations.

INDIVIDUAL REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1- Providing an overview of key trends and benefits of digital technology & implication for
managing virtual venture in the global environment by drawing on chosen business................3
2- Critically evaluating new and emerging digital venture models in the context of business
problems......................................................................................................................................5
3- Evaluating the impact of new collaborative relationships & strategic alliances through
digital technology for Amazon....................................................................................................7
4- Critically discuss crypto currency impact on organizations....................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business refers to key procedure of applying different types of advanced
technologies that help to make a company productive and profitable. This process drives the
attention of companies toward reinvesting ventures models and covert businesses products and
consumer experience. This form of procedure enables entrepreneur of a firm to gain a lot of
benefits that contributes to increase profitability and productivity level. The current assignment
will be based on Amazon, which falls under the category of leading e-commerce ventures in the
world. The study will explain an overview of trends & advantages of digital technologies as well
as implication for managing virtual business. It will also specify new and emerging digital
business concepts in regard to business problems. Furthermore, the report will justify impact of
new collaborative relation and strategic alliances on chosen company. Lastly, it will also clarify
impact of crypto currency such as Bitcoin, on ventures.
TASK
1- Providing an overview of key trends and benefits of digital technology & implication for
managing virtual venture in the global environment by drawing on chosen business.
Trends-
Online shopping-
In today’s era, individual person prefers to follow different types of trends that put direct
impact on their buying behaviour and decision-making (Ladhari, Gonthie and Lajante, 2019).
Online shopping is the best example of a trend that individuals follow and share with others to
consider the same, which enable them to purchase any product and utilize satisfactory service,
via online platforms, where they may have better options. This trend in the digital era play vital
role in the context of growth & success of ventures, in term of increasing organizational
performance and productivity level, even better than last few years or months. By following this
trend, it may drive the attention of varied firms toward operating and managing their ventures via
using digital platforms.
Digital marketing-
Another trend that may spread all over the world is current one, according to which
organizations and entrepreneurs may take initiative to promote their ventures worldwide, that is
quite essential and beneficial for them to do so in appropriate manner and by using the best
channel or platform. This trend may affect the way a firm and their management advertise, and

conduct the same practices accordingly (Desai, 2019). It is one of the best sources that digitalize
everything from shopping to brand awareness that in turn lead to increase customer base,
profitability and productivity. Along with this benefit, by following digital marketing trend
individual company may gain more advantages such as obtain competitive advantages, generate
revenue, achieve strategic aims and objectives.
Increasing utilize of AI and cyber physical systems-
Another trend that change the whole world and overall business world is current one,
which affect or influence organizations in positive manner (Anca-Couce, Hochenauer and
Scharler, 2021). According to this term, organizations may take effort to utilize cyber physical
systems that help to overcome challenges that companies might be faced while producing and
developing a new or complex items or systems. They may integrate physical and computational
worlds together by using AI technologies and each cyber physical system. The usage of artificial
technology, may enable management to take pleasure of increasing organizational productivity
as they may utilize robots, and advanced systems for purpose of managing venture operations.
The benefit of this trend may increase utilization of cyber physical system that consider as
engineered mechanism, which has been monitored & controlled by advance computer
algorithms.
Advantages and implication of digital technologies-
In the corporate world, there are different types of factors available that put direct impact
on management and ventures practices of an organization (Luo, 2021). Digital technology is one
of those factors that affect the way a firm may perform or take initiative to manage their business
growth in specific market. In case of Amazon, digital technology implication such as AI put
positive impact on process of managing realistic venture in the intense competitive business
environment, that spread from national to international level. It may enable company to manage
virtual venture in effective manner. By using advance digital technology, organizations may
obtain unpredictable benefits such as they may communication effectively with number of
stakeholders who are able to interact with each other and tend to do that for purpose of sharing
important data that they may utilize to achieve set aim and mission objective
(Muhammedrisaevna, Bakhriddinovna and Rasulovna, 2021). In the recent time, it is essential
for management to take pleasure of making communication effective in the workplace, because it
may help to reach desire outcomes. They may utilize the best technologies such as Zoom,

Facetime and other video calling applications that aid to make communication easier. It can be
said that internet speed develops rapidly since early days. Ever quicker broadband facilitates may
enable individual to effectively and quickly transfer a large amount of important info across web
almost immediately (16 Advantages of Digital Technology, 2022). Another advantage that digital
technology implementation provides Amazon for managing virtual venture is selling and
purchasing. As it may help to make this term easier to implement in practical manner. By using
advance online shopping application such as Amazon, individual customer may purchase item
and grocery products online, without stepping out of the home and other places.
2- Critically evaluating new and emerging digital venture models in the context of business
problems.
A digital business model is defined as a form of specific practice and that has been
conducted by individual and that is value creation which is based on effective development of
consumer benefits that an organization may provide individual by using digital technologies. The
main motive of digital business models is to solve critical issues of companies that they are
facing while taking initiative to grow and succeed in specific industry. The biggest reason behind
formation of any new or emerging digital business frameworks is organizational problems that
majority of companies might be faced, while running and managing their businesses functions as
well as operations. In case of Amazon, cyber security is one of those issues that organization
may face and in order to overcome this problem they may utilize specific digital business model
such as AI. Artificial Intelligence is the best example of new and emerging concept that help
company to handle current issue in effective manner (The Use of Artificial Intelligence in
Cybersecurity: A Review, 2022). It may aid to detect zero-day malware, take automated
remediation actions and prioritise major threats that may put negative impact on business growth
and success. Artificial intelligence is used by varied companies, just to make assure that they
may obtain competitive benefits. It allows chosen firm to reinforce cybersecurity the best
practice in term of eliminating cyber-attack surface, more than continually being on
consideration for malicious practice.
In the recent time AI is the best digital model that in turn provide unpredictable benefit to
user in term of securing organizational essential activities and practices that help firm to grow
rapidly and in productively. IOT, cloud, phishing and ransomware are the three different types of
issues that a cyber-security concept covers, which lead to increase more complications for

company. The usage of AI may protect or prevent firm from each of this attack in term of
analysing and determining trillions of DNS issue to better comprehend where the bad act hide.
Artificial intelligence as new digital business model includes two elements or subsets such as
machine learning algorithms and deep understanding, which may utilize behavioural analysis to
excellently detect anomalies.
Along with above benefits, it can critically analyse that utilization of AI digital business
model encompasses some drawbacks that lead to decrease effectiveness of operations and
functional activities of Amazon. It may create more complications for company to deal with
cyber security issue as most of the candidates may do not have excellent understanding about
artificial intelligence technologies usage.
Another issue that chosen e-commerce brand face is related to ethics that may also affect
the way organization retain and acquire new customers, who are able to contribute in growth and
success of Amazon. Business ethics refer to process of implementing suitable and effective
business practices as well as policies in the context of arguably controversial concepts (Amazon
.com Inc, 2022). Tax avoidance is the best example of business ethic issue that chosen company
may face and it may put negative impact on its brand image in the market. In regard to this issue,
organization may take initiative to apply and utilize particular digital business model such as
access over ownership concept, which enable firm to get access of ownership and then make an
agreement based on equal tax pay process. For purpose of solving other issues, it may also take
approach to utilize marketplace as peer to peer or two sided market place strategic
framework. This term is something that individual can see quite often on internet (11 Digital
Business Models You Should Know Incl. Examples, 2022). According to this concept, buyers and
sellers may utilize 3rd party platform just to trade their goods in ethical manner. It may help to
build trustworthy relation between both parties, which is quite essential for firm to do that
because of retaining and acquiring customers.
The utilization of marketplace model affect business practices in two different manners,
such as positive and negative. As the worst thing with this term is its dynamics and complexity.
It can be critically examining that due to complexity and other disadvantages, management may
face challenge to use the same model for longer.

3- Evaluating the impact of new collaborative relationships & strategic alliances through digital
technology for Amazon.
For purpose of building strong relation with key stakeholders and work with them for
longer time, organizations may conduct varied practices such as new collaborative relation and
strategic alliances in term of using digital technology. In case of Amazon, management may also
attempt to conduct both types of actions (Ramanathan and et.al., 2021). As new collaborative
relation enable organization to retain each stakeholder and allow them to take pleasure of
working with skilled employees, who are able to achieve set aims and objectives. Zoom is the
best digital technology that Amazon and its management may utilize to build new collaborative
relation with those who tend to work with organization forever and want to contribute in the
context of aim achievement, which play crucial role in growth of brand worldwide. The
utilization of current technology may enable manager and leader to collaborate with other
candidates who may work within different outlets of company in varied nations or regions. It
may drive their attention toward conducting a video call or conference call that may connect
each person in appropriate manner.
With the help of Zoom application, they may share important information with each other
and make essential discussion on the basis of specific topic, which they tend to proceed further to
gain more benefits than now (Tan and et.al., 2021). It is fact that new collaborative relationship
with usage of Zoom digital technology may put positive impact on company in term of building
trustworthy relation with stakeholders and improving organizational performance. While it may
also put adverse impact on operational management practices and operation efficiency of
Amazon due to some technical issues that unable candidates to collaborate with other.
Just because of technical issue, they are unable to communicate with those who may help
to reach desire outcomes and gain competitive advantages for which everyone works harder and
better than before. Another factor that may put direct impact on chosen company business
operations and functions is strategic alliances (SUDARMAN and et.al., 2021). As it is defined
as an essential and useful arrangement between two organizations in order to undertake a
common beneficial project, which in turn provide a lot of benefits to both parties. It is fact that
they overall agreement is less difficult and binding more than a joint venture, in which two
companies’ resources create an individual business unit. For purpose of this type of arrangement,
Amazon and its administration may utilize e-commerce platform as the best digital technology

that encompasses different tools such as mobile applications, etc. which enable customers to
purchase their favourite brand products online. Amazon may have arrangement as strategic
alliance with Black Berry QNX, a global leader in the intelligent security services and systems or
software. This term may enable both companies to develop an intelligent vehicle data channel
that enhance customer satisfaction and build wide customer base. Strategic alliance concept may
enable organization to build trustworthy relation with other companies as well, which enable
firm to take pleasure of increasing their sales, and revenue more than last few years or months
(Li and Reuer, 2022). It can be said that by using the same term, organization may enter into new
business market in effective manner which aid to increase its productivity and profitability level.
On the other hand, strategic alliance may put negative impact on Amazon success in term
of weaker management that included in this concept. Via using technology, when firm conduct
this practice it may experience lack of communication and collaboration with business partners
whom with firm may make arrangement to using common resources for purpose of increasing
profits and become a top e-commerce company in the market. Furthermore, strategic alliance
through digital technology affect adversely in term of making resource allocation decision in
effective as management are unable to understand employees need to allocate resource that they
may utilize to achieve key aim.
4- Critically discuss crypto currency impact on organizations.
The world of business, includes different types of factors, such as technology advancement,
currency exchange, etc. Crypto currency is one of those forces that affect ventures or companies,
in negative and positive manner (Badea and Mungiu-Pupӑzan, 2021). It is defined as encrypted
data string that may denote a unit of currency. This term of monitor and manage by peer to peer
network names block chain, which may utilize to serve a secure ledger of appropriate transaction
such as selling, purchasing, and transferring. It is fact that crypto currency is decentralized that
mean it may do not issue by the financial institute or governmental bodies. It might be secured
and created via cryptographic algorithm that may appropriately maintain and conform in a
procedure of mining, where a specific network of advanced computer systems and hardware like
ASICs procedure (Ghesmati, Fdhila and Weippl, 2021). This term of considered or recognized in
different manner such as Bitcoin for which the block chain technology may invest. Ethereum,
Litecoin, Polkadot, Dogecoin, Binance and above term, are included in list of cryptocurrency
that may put direct impact on businesses. For example, it may give organizations chance to

increase profitability as by choosing to engage with this factor, firms may take pleasure of
improving capability of payment procedure. There are number of monetary services
organizations exist that process payment with fees, but bitcoin may permit consumers and other
ventures to avoid paying high charges that may quite costly, and not possible for everyone to pay
that.
The best thing about Bitcoin that may put positive impact on businesses is it may enable
firms to enable transaction money easily. It may aid in the context of business growth in term of
enabling and making this process better than ever. With Bitcoin, ventures may have capability to
complete transaction and utilize currency with fewer to no hassle (Palos-Sanchez, Saura and
Ayestaran, 2021). With this element money transaction is quite easier to complete and might be
executed more effectively. The key feature of Bitcoin utilization, is that it may allow firms to use
different ways for purpose of money transaction and these are internet of money, breaking via
barriers and improve speed of payment procedures. It may affect businesses in positive manner
in form of enabling them to utilize algorithms that permit financial transaction to occur in actual
time. It can be said that barrier breakthrough with chosen cryptocurrency do not permit
companies to avoid dealing with challenging or difficulty of financial transaction on internet, but
permit international access to cash exchange. Along with advantages, the worst thing about
Bitcoin is that it may affect ventures negatively in term of consuming a lot of time and attempts
to understand the process that it encompasses.
EL Salvador in September, 2021 became the first nation that may adopt a Bitcoin
cryptocurrency as legal tender (El Salvador’s adoption of bitcoin as legal tender is pure folly,
2022). This idea highly dubious and usually quite challenging in the context of economic growth
for developing nations in particular. El Salvador do not need to adopt B at all, as many
economists, fail to see what issue they solve by using the same element. They are not well
designed in the context of fulfilling any classic function of money, such as unit of account, outlet
of value and mean of financial transaction (El Salvador's world-first adoption of bitcoin endures
bumpy first day, 2022). It can be said that cryptocurrency is a baffling unit but adoption of B as
legal tender is strangest and most worrying and challenging aspect of all. Chosen concept and its
fellow crypto-coin may have born from an anarcho libertarian distrust of central financial service
providing organizations such as banks.

CONCLUSION
On the basis of above discussion, it has been concluded that technology advancement played
important role in organizational growth in the intense global business environment. It enabled
organization to transfer important data within varied outlets where their employees are working
together for purpose of achieving strategic aims that is important for them to do that. It has given
tough competition to other e-commerce brands that existing in the world of business and taking
initiative to become a profitable brand in the market, which is important for them to do so.
Furthermore, by summing up above analysis, it has been summarized that new collaborative
relations have provided company chance to reached potential and profitable stakeholders who
can contribute to make venture progressive, productive and profitable. By taking the right
decisions and actions, it had eliminated the negative impact of varied factors that have affected
business growth in e-commerce world.

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