How Digital Technology Helps in Managing Consumer Experience

Digital Technology
Food Event

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 3............................................................................................................................................3
P5 Examine how Digital Technology help in managing Consumer Experience........................3
TASK 4............................................................................................................................................4
P6 Elaboration of customer service strategies............................................................................4
P7 Customer service strategies builds & develop customer experience.....................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5
Books&Journal............................................................................................................................5

INTRODUCTION
In the present marketplace, it is very important for an organisation to manage the
experience of customers so that company will be able to maintain their sustainability for a longer
period of time. In the present report, Dockland Academy is chosen as the base company along
with their partner restaurant Hazev so that they will organise an international food event (Ali and
et. al., 2018). This is the report which includes various sections where discussion is made on how
effectively with the help of digital technology positive and good customer experience will be
developed. In addition to this, different types of customer strategies are going to developed
which will improve the sales of organisation.
TASK 3
P5 Examine how Digital Technology help in managing Consumer Experience.
It is very important for an organisation to use digital technology in order to produce
innovative goods and services so that they can maintain their sustainability. In the present
context of hospitality sector where ample number of organisation perform their business
functions such as Dockland Academy so that they gain competitive advantage. There are ample
number of CRM system which are present at the marketplace are as follows:
 Zoho CRM: It is the kind of CRM System, which generally assist the hospitality sector
in order to gain insights about concerns as well as it will also assist in developing sales
related procedure. This as a result grow the business organisation in an effective manner.
This is the type which is used by various organisation in order to examine difficult
situation. Apart from this, it will assist Dockland Academy in order to perform their
ample number of business functions in an effective way.
 HubSpot CRM: It is the another most essential type of CRM system which is mainly
developed for hospitality sector in which inbound marketing, content management, are
generally performed (Cetin and Dincer, 2014). Apart from this, Chatbot is a technology
which is mainly concerned as an innovative technology used to interact with consumer
with the help of email, messages, websites & so on. With the help of this, customers get
proper direction and guidelines as well as solve their issues within given time frame.