Digital Advancement and Business Growth

The assignment discusses the significance of digital advancement in modern business, emphasizing its role in driving growth. It examines the benefits of digital technology, the need for exploring new media opportunities, and the importance of task performance to generate better services.

Research Project

Table of Contents
PART 1............................................................................................................................................1
Background of the study..................................................................................................................1
Literature review..............................................................................................................................2
Methodology ...................................................................................................................................5
Gantt chart........................................................................................................................................8
PART 2..........................................................................................................................................10
INTRODUCTION.........................................................................................................................11
Research Approach .......................................................................................................................11
Research Design ............................................................................................................................11
Research Philosophy .....................................................................................................................12
Data Collection .............................................................................................................................12
Data Analysis ................................................................................................................................12
Sampling........................................................................................................................................12
Ethical consideration......................................................................................................................12
RESULTS/FINDINGS..................................................................................................................13
DISCUSSION ...............................................................................................................................21
RECOMMENDATION ................................................................................................................23
REFLECTIVE................................................................................................................................24
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

PART 1
Background of the study
Digital technology plays significant role within the firm as it helps various opportunities
to the firm. In present time, innovation and disruption has changed the landscape of business in
media industry. Due to digitisation media industry is greatly impacted from each and every
direction. One of the main aim of the firm is to make profit and it can be done through
improving the performance of business and employees (Simmons, Palmer and Truong, 2013).
Regarding this, there are wide range of digital technology that can be used by the firm in respect
to make profit. The present research is based on analysing the impact of Digital technology
company sales. Digital technology plays significant role in present time to grab attention of
customers and encourage them to make purchase. ITP media group is known as the media
company which focusing on Middle East. The firm is facing issues because of less use of digital
technology in their business activities. The present research will help in developing
understanding related to significance of digital technology in media industry. Consumers of
content are finding out fast and easy way to digest information which lead to increase demand of
video-based delivery.
Aims
To analyse the impact of digital technology on Media – A study of ITP media group
Objectives
 To determine the importance of digital technology on media sales.
 To analyse the impact of implementing digital technology in ITP media group.
 To identify the relationship between digital technology and media.
 To recommend strategies for improving sales of ITP media group by implementing use of
advanced technological tools.
Research questions
 What is the importance of digital technology for boosting sales?
 What is the impact of digital technology in ITP media group?
 What is the relationship between digital technology and increasing sales of business?
 What are the strategies for improving mobile marketing techniques for increasing sales of
ITP media group?
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Literature review
Literature review is the essential aspect which enable investigator to gather information
provided by the different authors on the selected topic. It will be enough effective in respect to
develop deep information related to the selected topic and make research more valid.
According to the view of Fitzgerald, and et.al., (2014) there are many types of business
activates are carried out within the media company. It leads to include preparing products
according to customers requirement’s, sales of the product etc. Kane, Palmer and Buckley, 2015
state that different people have different set of preference and requirements and it is essential for
the firm to understand them and carry out research in an effective manner. There are various
types of changes take place within the media company due to the implementation of new
technology. With the use of digital technology, it become easier to carry out business activities in
an effective manner. Along with this company can easily enhance sales and profit of the firm.
New technologies are now become the heart, the centre of every business strategy. Sako, (2012)
argued that, new technology has provided opportunity to the business to save their cost and time
and enhance productivity. It made easier to understand the needs and demand of customers and
encourage them to make purchase.
Hence implementation of new technology has put great impact on the sales of media company
and provide them opportunity to expand their business. For instance, effective social media
marketing strategy has grab the attention of large number of customers and influence them to
make purchase decision. With the use of digital technology company can easily operate more
efficiently if they use all the technologies in an effective manner. Digitising files can make easier
to customise documents for instance user agreement and contract templates. It makes
communication as instant with email and provide capability to send information through mail.
Along with this it made easier for the customer to get information easily from websites related to
the new products whenever they want. Similar to this, Arts, van der Wal and Adams (2015) state
that first and foremost that digital technology can directly affect the ability of firm to
communicate with its consumers. For employee it is essential to interact with client on tome and
clearly. Through the fast shipment option company to move products in different geographical
areas. At the time when customer use new technology for interact then business gain lots of
benefits. It help in creating a good image in the market.
The impact of Digital technology over the ITP media group-
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According to the view of Simmons, Palmer and Truong, (2013) states that digital
technology has transformed the activities of media. Thus, it can be said that in the Morden area
technology plays essential role to be up to date with current affairs. ITP media group works as to
publishes magazines, organizing conferences and operate websites. In contrary to (Bucolo and
Matthews, 2011 ) states that in information can be accessible with the help of internet in the bet
mode and there can be use of Wireless application Protocol. It is the kind of technology on which
message alters on mobile phones. In addition to this, Davidson and Vaast, (2010) states that
there are kinds of current technologies which is needed to get improved. There is need to
introduce number of new technologies which can helpful to the deal with media activities. As per
the view of (Obeidat and Abu-Shanab, 2010) states that New technologies are generally
expensive but also it is important to purchase them so that it can be worked out in more effective
manner. In addition to this (Andriole, 2012) states that there is need to bring developments on
which how the information is need to processed in specific mode. According to the view of
states that there are number of High definition Television and it is the kind of new things which
works as to incorporate their program with more clarity in the picture and sound. Mobile
television is the oldest technology but it is helpful in order to attract large number of audience in
market. ITP media company is using the Digital Radio and works as to make the sounds waves
clearer eliminating interference with the FM frequencies etc. in this manner it can be true to said
that Radio is developing and becoming more widespread due to internet. Smirin, Sion and
Udotov, (2015) Pointed out that people will get more attracted towards with the use of Radio
technologies. Thus, it can be said that development of the internet facilities with the use of
broadband will be helpful to access the information. As per the view of Patterson, Stephens and
Snelgrove-Clarke, (2017) states that the internet is the valuable commodity for the number of
people in the market. Thus, it can be said that media production will be helpful in relation to gain
the success in market. It is essential to develop rapid rate and it is need to be developed in the
effective and efficient mode. With the help of internet facility, the firm is able to advertised their
product in cheaper rate. In addition to this, Blackwell, Lauricella and Wartella, (2014) it can be
said that media industries can be up to date with the number of new methods and technologies in
market so that operation of activities can get expanded. The technological advance will always
helpful to attract the customer in market. Fitzgerald, Kruschwitz, and Welch,, (2014) Pointed out
that the merger of broadcast and internet media and all these activities are helpful in order to
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attract the attention of customer in the market. Use of digital technology helps to ITP media in
manner to create the scalability, reduction in expenses and works as enhance satisfaction of
customers.
According to the view of Davidson and Vaast, (2010) there are various activities which
are carried out in the media company including the requirement of customers. Obeidat and Abu-
Shanab, (2010), state that different people have a different set of preference and taste and it is
essential for the firm to understand them while providing services. In the organisation, there are
different departments who are working together with a common goal that are employees, chef,
receptionist etc. According to the view of Sako, (2012) there are many changes has been taken in
relation to digital technology. For medial company, it is important to understand the importance
of digital technology and adopt them. There are various issues identified that create difficulty for
the firm while implementing new technology. Regarding this, one of the main problem which is
identified is related to the proper planning and cost that incurred (Bucolo and Matthews, 2011 ).
At the time of implementing new technologies, it is important for the firm to do the
proper planning so that no extra cost occurred. (Succo, Berrone and Crosetti, 2015) However, to
use new digital technology it is important to hired highly skilled employee or trained existing
employees so that they can use them in an effective manner.
According to the opinion of Pagani and Pardo, (2017) implementation of new technology
help companies in saving cost and time. Along with this it also helps in establishing a strong
relationship with customers. The company can easily deliver quality services to its customers
with the use of new technology and also modify products as per customers requirement which
helps in enhancing the satisfaction level of customers.
Collins and Halverson, (2018) stated that there is link between digital technology and
sales of the company. Digital technology provide opportunity to the customers to make direct
purchase through websites. Along with this they can easily compared one company product to
another. They can also get detail information related to the products and services on company
websites.
Digital has replaced the print and it is inevitable. At present the cost of technology is
dropping down and devices used to digest media are getting more advanced and convenient.
Westerman and Bonnet, (2015) state that watch clips and user generated content on their mobile
phone and computers. Media companies understand that they required to take benefit from this
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circumstance through promoting viewers to share with the use of branded content and hashtags
that provide better reach. To enhance sales digital technology company need to focus on social
media, the cloud, modern POS system.
Methodology
Introduction
Research methodology is considered as an important chapter in the research as because it
supports in carrying out research in right directions. It incorporated various tools and techniques
such as data collection method, research philosophy etc. Below are provided various different
methods and techniques used in the present investigation with justification.
Research approach: Research approach is one of the essential factor which put the lights on the
method through which information can be gathered. Generally, it is classified into two types that
are inductive and deductive. In inductive approach researcher focus on generalisation of the
collected information and then specific information is gathered. In this investigator analyse the
observation through considering theoretical framework (Kerr, Eckert and Wandwabwa, 2016).
On the other hand, in deductive approach specific information is collected first then moved
toward the generalisation of the selected topic. For the current research inductive approach will
be used in which emphasises is on gathering specific information.
However, for this study researcher will going to choose inductive approach because it
will assist in determining importance of digital technology with the helps of applying theories
and models. Reason to choose this method is that it provides deep understanding related to the
selected topic. Further, it supports in identifying the way Media company can be impacted
through the use of digital technology.
Research design:
It is a procedure through which an investigator can present the findings in respect to get
valid outcome. There are three kinds of research design such as exploratory, explanatory and
descriptive. The exploratory research design focus on discovering the issues which is not
determined still in the any research. Further explanatory focus on identifying and uncover the
issues which assist in providing valid outcome in the line of aim (Wright, Wahoush. and Jack,
2016).
For the present research descriptive deigns will be used as it describing the population
which are covered on the study. Reason for selecting this design is that it will support to present
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the findings related to the factors which are affecting the research process. The nature of research
is subjective and implementation of descriptive design helps in describing characteristics of a
population or phenomenon being studied. In context to this, characteristics of population will be
described which develop deep understanding related to the selected topic.
Research philosophy:
Research philosophy is known as the assumption, belief and values of the scholar related
to the selected topic of research. Interpretivism and positivism are two different types of research
philosophical system. In interpretivism is shows the single fact which is followed by various
facts while in positivism it depended on the certain facts and figures related to the selected topic
(Bailly and Comino, 2017).
The current research is based on the analysing the impact of digital technology on
company sales, therefore interpretivism research philosophy will be used by the scholar. Through
the help of this investigator can easily incorporate its own views and suggestions related to the
research issues. Hence, the research is theoretical and implementing positivism will be a
confusion process because it is based on natural phenomena of subject and object with regard to
their properties and relations.
Data collection method
To complete the entire research, it is essential for the investigator to collect the
information from different sources that are primary and secondary. In primary information, the
provided information is new and fresh which can be collected from survey, questionnaire etc.
Primary data is the information that a researcher gathers form the first time for a particular study.
It is, therefore, known as first-hand information (Mebius, Kennedy and Howick, 2016). There
are different methods for collecting primary data. They are focus groups, observations,
interviews, surveys etc. For the present study, primary data was collected with the help of survey
questionnaire method. It was gathered from the employees of the ITP media group. Secondary
data is the information that has already been published in the previous researches. For the present
study, to analyse the impact of digital technology on company sales, secondary data was
collected from journals, books, organization records, online articles, blogs etc. this helped in
gaining a better understanding of the subject matter. Implementing use of both the data collection
methods assist in developing critical understanding over study topic because it enables facts of
comparing past and current information to draw findings. Hence, researcher will ask questions
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from the employees of ITP media group. It will help in gathering depth information related to the
selected topic. Employees know about the digital technology and they used it within the firm.
Present study will be taking both primary and secondary techniqu to collect data.
Such as primary research has been done with the help of questionaire survey. On the other hand,
secondary research has been done with the help of literature review.
Data analysis:
Data analysis is known as the essential chapter in the entire research that attain the aims
and objectives to get a valid outcome. It is a systematic process that help in analysing the
information with the use of tools and technologies (Winit‐Watjana, 2016). It is of two types
qualitative and quantitative techniques. quantitative techniques for analysing the information is
basically used at the time when information is required to be collected in numeric form. Under
this, various SPSS tools are used by the investigator such as descriptive test, Z-test, T-test etc.
On the other hand, in qualitative research focus on evaluating the information with non-numeric
form. In these various themes are prepared on the basis of survey results and interpretation is
done. For the present research qualitative method will be used.
In this researcher make various themes and tables on the basis of results. Beside this,
different graphs and charts will be prepared that assist in supporting the findings. The reason for
selecting this technique is that it is more suitable and appropriate for the present research as per
the nature. The nature of research is subjective and therefore implementing quantitative process
would have been confusion and lengthy process. Thus, to make research systemic and
considerable for further discussion and evaluation, scholar implemented use of qualitative
analysis.
Present study will be taken qualitative data analysis tool to identify the acrtual outcome
or suggestions from selected respondents. Qualitative method generally based on facts or
theorytical basis. This tool more helpful to create better results and results of impacting digital
technology for planning and growth of the company.
Sampling
It is not easy for the investigator to carry out research from the large number of
population. For survey sampling method is required to be used by the researcher. There are two
types if sampling method probability and non-probabilistic (Creswell and Poth, 2017). For the
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present research probabilistic method will be used. Under this random sampling method will be
consider by the investigator.
Here 50 employees of ITP media group will be selected randomly. Reason to choose
random sampling method is that it reduces the chances of bias and provide equal opportunity for
being selected. The scholar has chosen random sampling method for the study because it
reduces the risk f getting biased results and evaluation.
Ethical consideration
At the time of carrying out research it is essential for the investigator to undertake ethics
so that research can accomplished on time. At the time of carrying out survey researcher should
not force respondents to take participation in the survey. Along with this reason for conducting
the survey need to be made clear in front of them so that they can provide valid answer. All the
information provided by the researcher need to be kept confidential and destroy them after use so
that no other person can misuse it (Edson, Henning and Sankaran, 2016). Along with this,
secondary information should be cited properly from the authentic sources for making the
research reliable and valid.
Research restriction
There are different types of limitation which is faced by the investigator at the time of
carrying out the research. It is essential to take proper steps so that so that limitation can be
minimised. Here below are some limitation faced by the researcher:
Aims and objectives: It is considered as based of the research, it is essential to take appropriate
step so that accurate analysis can be carried out. Therefore, proper aims and objectives are
required to be made so tat scholar can focus on the investigation (Tight, 2016).
Limitation of time: There are many activities which are required to completed on time as delay
in one activities can increase the time of other activities.
Selection of methodologies: There are various methods, and techniques which is required to
choose for attaining the aim of the research. If methodology is not selected properly then it put
negative impact on entire research.
Gantt chart
To complete the research there are many activities which researcher need to carried out
on time. It is important for the researcher to carry out all the activities on time so that it can
easily overcome any monetary consequence which can occur due to delay in activities.
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Therefore, investigator has prepared Gantt chart in which each activity is schedule and should be
completed on the provide time. Here below is the Gantt chart.
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
research
proposal
Making aims
and objectives
Conducting
secondary
research
Focus on
research
methodologies
Gathering data
from primary
sources
Collecting and
evaluation the
information
Interpretation
of the gathered
data
Recommendation
and conclusion
9

Research Project
Part 2
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INTRODUCTION
Digital technology plays a crucial role in the organisation better productivity growth.
about digital technology effectiveness on the overall business activities. Innovation and
disruption has also discussed that how they changed the structure of media industry. The
digitalization of media industry has been driven by changing consumer’s behaviour and
expectations especially among younger generations who demand instant access to content
anytime and anywhere (Arora, Dhawan and Kiran, 2015). Besides, this study is based on the case
study of ITP Media Group.
Furthermore, digital technology has plays a most important role within the business
activities. Main purpose of any firm is to make profit through improving its activities or services
provided to customers. Furthermore, this study will briefly explain methods taken for research.
Besides, investigator adopts tools and techniques for collecting primary and secondary data with
the help of questionnaire. Research will be done with selecting 50 employees of this company to
identify results and findings.
Research Approach
Research approach is an element of research methodology that is considered as an
important tool for research. Research approach is classified into two types such as inductive and
deductive.
Inductive approach first collects generalization information and then move towards
specific research. In this style of research, scholar has researched and collects data through
considering theoretical framework (Belleflamme and Peitz, 2014). Besides, deductive approach
specifies the results and growth.
In present study, scholar has been used inductive approach to collects data for research.
This helps to identify the importance of digital technology in the business activities. This brings
major activities and plans in order to meet better advancing goals.
Research Design
It is another considering method in research that helps to represent research design such
as exploratory, explanatory and descriptive. Besides, it also helps to bring another method and
growth in order to move better services and growth. Explanatory helps to focus on identifying,
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uncover the issues, and discover the new findings. Besides, in terms of descriptive research, this
has been described the population which are covered on the study.
Research Philosophy
It is another element described by the scholar in study that represents two methods such
as Interpretvitism and positivism philosophy (Ben Yahia, 2018). Interpretvitism brings more
energetic and powerfull in order to meet objectives and goals. In the present study, scholar has
taken Interpretvitism approach for collecting data in effective manner.
Data Collection
To complete entire results, this element is partially necessary for company. To investigate
the data from primary and secondary data collection method. This brings new approachable and
long effectiveness process and goals. Besides, it also helps to control the to make the long term
process and effective outcome results (Cao and Li, 2015). Primary data collection method has
been done on the basis of collecting data through questionnaire, interviews and observation from
population. Besides, secondary tool is the method where researcher collects data through
internet, observation, etc.
Data Analysis
Data analysis is known as an essential chapter in entire research that attain the aims and
objectives to get valid outcome. Besides, it also helps to generate long lasting effects of making
good goals and methods. There are two types of methods such as quantitative and qualitative for
analysing methods and information required to be collected in numeric form.
Sampling
It is the most valuable and necessary tool for research methodology and is a long-term
process to make better advancing performance level growth. More apart, for presenting data and
growth, scholar has been (Cherapanukorn and Charoenkwan, 2017). This brings better services
and growth.
Ethical consideration
Ethical consideration is another important and necessary element of research planning.
Ethical consideration is the most crucial and important which is more important for the proper
research results. Along with that, this also makes the proper precautions in terms of ethics.
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RESULTS/FINDINGS
QUESTIONNAIRE
Age :
Name :
1. What is your Age?
 20
 20-25
 >25
2. What is your Gender?
 Male
 Female
3. Does Company needs to be considered the importance of digital technology on planning ?
 Yes
 No
 Don't Know
4. Which function is the most important for business to develop productive results?
 Customized activities
 Online payment with internet marketing
 Integrated social media
 All the above
5. Which is the most prominent element to be considered for digital technology at workplace?
 Social media
 Paid research
 Undertake printing advertisement
 all the above
6. What are the benefits company can adopt by digital techniques?
 Expansion of business
 Attract number of customers
 Increase profit revenues.
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 None of them
7. Does the company needs to adopt digital technology within business function?
 Yes
 No
8. Are you satisfied with functions or outcomes of the results after digital implications?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
9. Does Digital technology require high cost to operations and functions?
 Yes
 No
 Don't say
10. Recommend the needs to implement the strategies to increase advantage in selected
enterprise?
 Diminish operating cost.
 Increased employee performance
 Improve quality performance.
Theme 1: Employees Age
1. What is your Age ? Frequency
Below 20 15
20-25 15
Above 25 20
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Theme 2: Employees Gender ?
2. What is your Gender ? Frequency
Male 30
Female 20
Theme 3: Company needs to be considered the importance of digital technology on planning
3. Does Company needs to be considered the importance of
digital technology on planning ? Frequency
Yes 35
No 10
15
1
2
3
0 2 4 6 8 10 12 14 16 18 20
Column B
Column A
Male
Female

Don't Know 5
Theme 4: Function is the most important for the business to develop productive results
4. Which function is the most important for the business to develop
productive results ? Frequency
Customized activities 25
Online payment with internet marketing 15
Integrated social media 5
All the above 5
16
Yes
No
Don't Know
Customized activities
Online payment with internet marketing
Integrated social media
All the above
0 10 20 30
Column B

Theme 5: Prominent element to be considered of digital technology at workplace
5. Which is the most prominent element to be considered of digital
technology at workplace ? Frequency
Social media 20
Paid research 10
Undertake printing advertisement 10
all the above 10
Theme 6: Benefits could company consider by adopting digital techniques
6. What are the benefits could company consider by adopting digital
techniques ? Frequency
Expansion of business 15
Attract number of customers 10
Increase profit revenues. 15
None of them 10
17
Social media
Paid research
Undertake
printing
advertisement
all the above

Theme 7: Digital technology within business function
7. Does company needs to adopt digital technology within business
function ? Frequency
Yes 35
No 15
18
Expansion of business
Attract number of customers
Increase profit revenues.
None of them
0
2
4
6
8
10
12
14
16
Column B
Yes
No

Theme 8: Satisfied with the functions or the outcomes of the results after digital implications
8. Are you satisfied with the functions or the outcomes of the results after
digital implications ? Frequency
Strongly agree 15
Agree 10
Neutral 5
Disagree 10
Strongly disagree 10
Theme 9: Digital technology require high cost to operations and functions
9. Does Digital technology require high cost to operations and functions ? Frequency
Yes 20
No 25
Don't say 5
19
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0
2
4
6
8
10
12
14
16
Column B

Theme 10: Implement to increase advantage in selected enterprise
10. Recommend the need to implement to increase advantage in selected
enterprise ? Frequency
Diminish operating cost. 25
Increased employee performance 5
Improve quality performance. 20
20
20
25
5
Yes
No
Don't say
Diminish
operating cost.
Increased
employee
performance
Improve quality
performance.

DISCUSSION
Interpretation 1:
On the basis of this anlysis process, it has been seen that, according to this scenario,
Besides, according to this question most of the employees are above the age of 25. 15 employees
are who is the below age of 20. As per the observation most of the employees are well
experienced and older. It has been sen that, Employees of the company are very well experienced
and productive towards work scenerio.
Interpretation 2:
On the basis of this observation, it has been presenting that, as per the question 30
employees are males and rest of the 20 respondents are females. Majority of males staff are more
comparatively others. Besides, it makes the long term process and challenging material growth.
Interpretation 3:
As per the analysis of this questionnaire survey, employees are suggested positively and
challenging. On the basis of 50 employees 35 of them stated yes towards the asked question.
That yes Digital technology gives good impact on media and also it is required within the
functioning of business activities. Out of 10 of them perform negative side, according to them all
they suggested that Digital technology creates reduce the importnace of employees power and
reduce the scope of manual working. As per the only 5 employees they does not know wheather
should comopany needs to adopt the tecjhnology or not.
Interpretation 4:
On the basis of this question and observation, it has been concluded that, which function
is the most important and necessary for the organization. As per the employees survey, this has
been concluded that, customized activity is the more necessary function by handling the digital
technology. It also has been concluded that, it is the most suitable and productive function in the
business profitability as per the 25 customers. Besides, as per the 15 employees online payment
with internet marketing is the second favorable outcomes from the employees. This makes the
better services and growth in order to meet the growth (Hanelt and et.al., 2015). As per the rest
of the employees goes with integrated social media and half of them were suggested all functions
are equally necessary or important for the company.
Interpretation 5:
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On the basis of this observation style, Which is the most prominent element of
accompany would consider the better growth and challenging behavior (Lapoule and Colla,
2016). As per the respondents 20 employees suggested that social media is the more beneficial
and long lasting element for the company to keep connected with customers and follower to
generate new business planning. Besides, as per the 10 employees they suggested that paid
research are the another essential or would be beneficial for the company growth.
Interpretation 6:
On the basis of this survey questionnaire, according to this survey this makes clear that, it
takes the better services and growth and long lasting effects. What benefits company could adopt
after applying the new technologies within business activities. As per the 150 respondents goes
with expansion of business (Pakapatpornpob, Vongurai and Inthawadee, 2017). Besides, out of
10 respondents said that, it will help to attract the number of customers. This makes the things
more proper and implementing the better performing level.
Interpretation 7:
As per this interpretation, it would be suggested that, it becomes the more challenging
and fast forwards growth in order to meet the needs of the organization goals. It gives the long
term goals and challenging behaviors' growth challenges. Majorly employees would suggest that,
company should needs to apply the new advanced services in order to meet the needs of the
organization goals and objectives (Parise, Guinan and Kafka, 2016). Besides, it also helps to take
the better service performance goals, in order to select the best performance level growth.
Interpretation 8:
As per the interpretation of this question. It has been suggested that, it gives the better
process and long lasting effectiveness. It also helps to build the better services and make better
challenges growth. Besides, it keeps better environment in order to build up the growth and
challenging factors. All along the fact, that makes the better appearance in front of the growth
channel. As per the 15 respondent they are strongly agreed with the outcomes and growth.
Besides, it also helps to make the good image in front of the customers (Parviainen and et.al.,
2017).
Interpretation 9:
As per the interpretation of survey questionnaire, it has been seen that, digital technology
is the long term goal and making good amount of growth. Besides, it also helps to take care the
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organization and makes the good presence. It brings the new major challenges and growth.
Besides, it takes the better services and more challenges. Along with that, moreover, it takes the
long term process or growth (Parviainen and et.al., 2017). As per the 20 respondents, it has been
seen that, it is the long term process and goals. Besides, as per the 25 employees it suggested
that, digital technology take the no cost to operation.
Interpretation 10:
As per the last questionnaire survey, it has been concluded that according to employees
or respondents. 25 employees suggested that, diminish operating cost is the first reason to adopt
the technological growth. Besides, according to 20 respondents. They said that digital technology
is the most fruitful to enhance the better quality performance among employees.
RECOMMENDATION
Artificial intelligence is the leading and wanting technology these days. This helps to
transform the way media houses create content and present them to viewers. ITP Media Group
requires to adopt all these kinds of Artificial intelligence approach and methods. This helps to
contribute the better advancing growth in order to meet the needs of the organization goals and
objectives (Vendrell-Herrero and et.al., 2017). This also reflect the challenging growth and long
lasting effects. This will also help to control the better advancing nature of growth in order to
meet the needs of the organization goals. Besides, company that creates the long term
effectiveness for that, company requires adopting the better services and growth. Besides, it also
helps to control the uncertain activities in for making long term goals. Digital technology has
been helped company to make associated expense in order to develop the long term effectiveness
and growth. Besides, ITP media group requires to recognize the needs for digital technology to
upgrade the knowledge and well interrupting the growth and meet the needs of customers. On the
other hand there are some technologies or strategies could company can adopt. There are given
below
Tracking: This is the first strategy and growth that discover the new challenging growth
in order to track the business sales. Everything in the business can make the long term effects on
the nature that affect the business growth in more performing level. Through acquiring different
channel of distribution and growth. This will help to redefine the long term challenges and
growth in more positive manner (Wixom and Ross, 2017). Besides, this makes the proper
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changes and best approachable growth. It also very helpful for the company to identify the
strength and weaknesses.
Sales infrastructure: this will make better services and growth that helps to contribute
better growth services and challenging material growth. Besides, it makes the proper planning
and better opportunity and growth.
Digital interactions : The goals to increase the customer satisfaction, this helps to make
the proper changes and makes the best possible action. Besides, it takes the long term possible
action and better decision making process and major objectivity growth. This makes the proper
changes and make the approachable and better objectivity growth.
REFLECTIVE
As per observations from study and research, it has been concluded that I learnt some
new skills and gained knowledge in different areas that help to enhance my personality growth to
achieve my future goals. This helped me to take my own decision better in corrective proper
manner. This also helps me to take some new challenges and long lasting effectiveness and
growth.
Besides, I analyzed my growth by knowing importance of digital technology in terms of
effective manner. Being a member of the research helped to me to nourish my capabilities into
new zone that brings me new abilities and skills to perform better in my future. It kept me more
energetic and powerful in terms of new skills and growth (Vendrell-Herrero and et.al., 2017).
Throughout the research, I have been collected so many resources by used of different technique
and tools. It enables my experience more nourishing and productive. This also generating new
building and skills, throughout this study; it helped me to build new strengths and opportunities
for my next assignment.
I met with different people throughout this study that helps me to learn the better
communication level. Besides, I measured my own abilities and compatibility level where I stand
in which manner of growth. I start managing my own future goals in proper systematic manner.
Overall, this brings me new knowledge and skills to take new growth decisions. On the other
hand, to develop new knowledge and abilities, I need to keep work on myself in terms of
building more confidence level and learn management skills. Throughout these projects, I
measured some of my lacking point which is required to be work on. For that, I need to develop
my own personality development plan on the basis pf my strength and weaknesses. This buildup
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the new advancing knowledge and growth manner. Company requires exploring the new
functional area to develop the new creativity source to buildup the customer interest and profit
recurrence as well (Hanelt and et.al., 2015). This must be required on the basis of new
knowledge and makes the proper changes and better changes and fastest growth. This brings the
new knowledge and learning that helps company to take new changes. Such as ITP media group
also needs to take streaming drives music and video revenue in terms of making long
effectiveness and growth. Overall, it requires changes and better growth performance. This is the
new technology that generates the new high advance technology. This brings the new challenges
and long lasting matter of fact. This also helps to make the proper and well effective growth
channel and implementing goal making targets (Ben Yahia, 2018).
CONCLUSION
From the basis of above discussion of research, it has been concluded that digital
advancement is the most crucial and important part for the current business growth. All report
has been based on the importance of digital technology in the context of ITP Media Group
company. Study described the benefits of digital technology and the requirement of new
technology to explore the new media opportunity and profit for the company. Overall, study
concluded the importance of better task performance in order to generate the better services.
Researcher also takes survey of 50 respondents to conclude the research results. As per the
overall survey outputs. It has been concluded that, majority of employees suggested with the
favor of digital advancement.
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