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The Impact of Digital Technology on Sale

   

Added on  2020-12-09

15 Pages4713 Words233 Views
THE IMPACT OFDIGITALTECHNOLOGY ONSALE1

Table of ContentsBackground of the study..................................................................................................................3Literature review..............................................................................................................................4Methodology....................................................................................................................................7Gantt chart......................................................................................................................................10Reference.......................................................................................................................................122

Background of the studyDigital technology plays significant role within the firm as it helps various opportunitiesto the firm. In present time, innovation and disruption has changed the landscape of business inmedia industry. Due to digitisation media industry is greatly impacted from each and everydirection. One of the main aim of the firm is to make profit and it can be done throughimproving the performance of business and employees (Simmons, Palmer and Truong, 2013).Regarding this, there are wide range of digital technology that can be used by the firm in respectto make profit. The present research is based on analysing the impact of Digital technologycompany sales. Digital technology plays significant role in present time to grab attention ofcustomers and encourage them to make purchase. ITP media group is known as the mediacompany which focusing on Middle East. The firm is facing issues because of less use of digitaltechnology in their business activities. The present research will help in developingunderstanding related to significance of digital technology in media industry. Consumers ofcontent are finding out fast and easy way to digest information which lead to increase demand ofvideo-based delivery. AimsTo analyse the impact of digital technology on company sales – A study of ITP media groupObjectivesTo derive the importance of digital technology for boosting sales.To analyse the impact of implementing digital technology in ITP media group.To identify the relationship between digital technology and increasing sales of business.To recommend strategies for improving sales of ITP media group by implementing use ofadvanced technological tools.Research questionsWhat is the importance of digital technology for boosting sales?What is the impact of digital technology in ITP media group?What is the relationship between digital technology and increasing sales of business?What are the strategies for improving mobile marketing techniques for increasing sales ofITP media group?3

Literature reviewLiterature review is the essential aspect which enable investigator to gather informationprovided by the different authors on the selected topic. It will be enough effective in respect todevelop deep information related to the selected topic and make research more valid.According to the view of Fitzgerald, Kruschwitz, Bonnet and Welch, 2014 there aremany types of business activates are carried out within the media company. It leads to includepreparing products according to customers requirement’s, sales of the product etc. Kane, Palmerand Buckley, 2015 state that different people have different set of preference and requirementsand it is essential for the firm to understand them and carry out research in an effective manner.There are various types of changes take place within the media company due to theimplementation of new technology. With the use of digital technology, it become easier to carryout business activities in an effective manner. Along with this company can easily enhance salesand profit of the firm. New technologies are now become the heart, the centre of every businessstrategy. Sako, (2012) argued that, new technology has provided opportunity to the business tosave their cost and time and enhance productivity. It made easier to understand the needs anddemand of customers and encourage them to make purchase.Hence implementation of new technology has put great impact on the sales of media companyand provide them opportunity to expand their business. For instance, effective social mediamarketing strategy has grab the attention of large number of customers and influence them tomake purchase decision. With the use of digital technology company can easily operate moreefficiently if they use all the technologies in an effective manner. Digitising files can make easierto customise documents for instance user agreement and contract templates. It makescommunication as instant with email and provide capability to send information through mail.Along with this it made easier for the customer to get information easily from websites related tothe new products whenever they want. Similar to this, Arts, van der Wal and Adams (2015) statethat first and foremost that digital technology can directly affect the ability of firm tocommunicate with its consumers. For employee it is essential to interact with client on tome andclearly. Through the fast shipment option company to move products in different geographicalareas. At the time when customer use new technology for interact then business gain lots ofbenefits. It help in creating a good image in the market. The impact of Digital technology over the ITP media group- 4

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