Integration of Digital Technology at Workplace to Enhance Employee Productivity: A Study on Morrison

This study aims to understand the integration of digital technology at workplace to enhance employee productivity with a focus on Morrison. It covers the concept of digital technology, its importance at workplace, and strategies to utilize it for enhancing employee productivity.

UNIT 2
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................3
Background..................................................................................................................................3
Objective.....................................................................................................................................3
Research questions.....................................................................................................................3
Project planning...............................................................................................................................4
CHAPTER-2 LITERATURE REVIEW..........................................................................................6
Theme:1 To develop an understanding towards the concept of innovative digital technology. .6
Theme:2 To examine the importance of digital technology at workplace..................................7
CHAPTER 3: RESEARCH METHODOLOGIES..........................................................................8
Research type:..............................................................................................................................8
Research approach:......................................................................................................................8
Research design:..........................................................................................................................8
Research philosophy:...................................................................................................................9
Data collection:............................................................................................................................9
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Data analysis:...............................................................................................................................9
Sampling:.....................................................................................................................................9
Ethical consideration:................................................................................................................10
CHAPTER FOUR: DATA ANALYSIS AND FINDINGS..........................................................11
Theme 1: Concept of digital technologies:...............................................................................11
Theme 2: Type of digital technologies in the workplace:.........................................................12
Theme 3: Challenges of digital technologies in the workplace:...............................................13
Theme 4: Impact of digital advancement on employee performance:......................................15
CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS............................................16
3 – Project Logbook.............................................................................................................17
4 – Reflective Practice.........................................................................................................18
REFERENCES..............................................................................................................................20

CHAPTER 1: INTRODUCTION
Background
Workplace transformation is the efficient approach for improvising the workforce skills,
abilities to stand with the constant changes in organisational business strategies (Baptista and
et.al 2020). Digital transformation involves the use of digital technologies that are deployed in
business areas to ensure the better functionality of business. It’s also a cultural change which
needed firm to continually challenge the status quo and to be comfortable with the failures.
Morrison supermarket chain United Kingdom, company have diversification within their product
line which they sell in all around the world. Following study will cover the aim, objective and
literature review where it covers the arguments of authors. Further report will illustrate the
research methodologies and Data analysis.
Aim: To understand the integration of digital technology at workplace to enhance employee
productivity: A study on Morrison
Objective
 To understand the concept of digital technology
 To assess the importance of DT at workplace
 To recommend the strategies to Morrison to utilise DT at workplace to enhance employee
productivity
Research questions
 What is the digital technology concept?
 State the importance of DT at workplace?
 What are some strategies that can be helpful in implementing DT at workplace for
employee productivity?
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Project planning
A project management plan can be defined as a document that includes all the relevant
information about the activities that will be conducted within the study (Raabe and et.al 2020). It
is an important document as it includes the schedule and the description of each and every
activity associated with the study.
Cost
Cost is an important aspect associated with the study as it describes the number of expenses that
has been incurred in order to complete the study.
Key element Cost in £
Laptop & internet charges 70
Books and articles 80
Food and beverages 60
Transportation cost 40
Data collection cost 50
Total £300
Scope
The current report intents to develop an understanding towards the concept of innovative
digital workspace and how it is of utter significance with respect to the betterment of an
organization. The present study will include the perception of the employees of the Morrison’s
with respect to transformation of their organization into a digital workspace. This study will be
helpful for the management of the Sainsbury in determining the views and opinions of their
employees with respect to the use of digital technology and can also by other research scholars
while conducting a study in the similar field (Rissola, and Sörvik, 2018). Also, the findings and
discussions associated with the study.
Milestone
The milestones can be defined as a standard that can be used by the researcher in order to
identify if they have been able to accomplish their goals associated with the study or not. It also

helps the researcher in determining whether the researcher is moving into the right direction or
not. The milestones in relation to the present study has been explained below:
Approval of the project In order to conduct the present study, the
leading milestone was to take permission from
the management of the Morrison’s as the study
involves a primary research. Therefore, there
was a need to take permission from the
management of the company in order to
conduct a survey among the employees of the
Morrisons.
Assessment of aims and objectives Another milestone was to frame the research
aims and objectives associated with the study.
Other judgment There are many milestones that the research
has to face while conducting the study in order
to develop necessity observations and
conclusions in context of the study.
Gantt chart
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WBS
The WBS is comprehensive of each and every feature of the current research. It presents
the entire construction of the study into a setup of flow chart.
CHAPTER-2 LITERATURE REVIEW
Theme:1 To develop an understanding towards the concept of innovative digital technology
According to Hervas-Oliver, and et.al (2020), the digital innovation can be described as
the practice of using technology within the organization in order to solve the daily problems
faced by the individuals within the workplace. It has been identified that the organizations make
effective use differing technologies, applications, and software within the organizational
premises in order to increase the efficiency and the productivity of the workforce within the
enterprise. The different tools and technologies that can be used by the organizations includes
chatbots, wearable devices, artificial intelligence, big data and other such technologies within the
enterprise.

As investigated by Hinings, Gegenhuberand Greenwood, (2018), it can be stated that the
workplace transformation using innovative technology can be found helpful in enhancing the
employee productivity and employee engagement within the enterprise. This is so, because, the
use of technology provides the employees with flexibility to work from anywhere and anytime
they want. On the same note, employees feel comfortable as they can carry out their activities as
per their own convenience. This availability of flexibility among the employees helps the
company in enhancing the level of satisfaction within the workforce and allow them to work
hard in order to achieve the organizational goals. Also, when the level of employee satisfaction
within the enterprise is high the employee feels motivated and makes an effort to engage
themselves within the organizational activities. This helps the company in achieving their goals
and objectives and enhance their profitability and brand positioning within the market.
Theme:2 To examine the importance of digital technology at workplace
As investigated by Kane, Palmer,. and Phillips, (2019), there are several benefits of
transforming an organization into a digital workplace by making use of different kinds of
applications and technologies. The major benefits associated with the transformation of an
organization into a digital workplace includes providing the employees with flexibility, enhances
the employee experience within the company, reduce the cost of operations within the enterprise,
enhances the customer experience and also increase the productivity of employees within the
company. It has been determined that the use of technology makes it easier for the employees to
carry out their routine activities and provides the employees with the required assistance in
carrying out the same. When carrying out the routine tasks within the company gets easier, it
helps the company in encouraging their existing workforce to carry out their day to day
operations in an effective manner with the use of the available technology and resources within
the enterprise. This, in turn, helps the organization in achieving their goals and targets set by
them within a stipulated timeframe.
According to the views presented by Planes-Satorra, and Paunov, (2019), it has been
analysed that the use of technology within the company and transforming the enterprise into a
digital workspace is also helpful in enhancing the customer experience with the enterprise. The
use of chatbots helps the company in enhancing the customer experience with the company.
Because of the chatbots, the customers have the right and the authority to easily make a
complaint within the company if they have faced any kind of issue or difficulty at the workplace.
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Also, the chatbots instantly responds to the queries and complaints made the consumers. This
helps the company in enhancing the satisfaction level of the workforce within the enterprise.
CHAPTER 3: RESEARCH METHODOLOGIES
Research methodologies are the tools and techniques that is been utilised by the researcher
in order to draw a better conclusion of the study.
Research type:
Research type can be understood as the nature of research where researcher selects the
approach to conduct the study. It can be done in two ways which are qualitative and quantitative
research type (Chowdhry, Verma and Mathur, 2020). Qualitative study which involves the data
that do not include any numeric, figurative facts. While in quantitative analysis it consists of the
figurative and numeric data. For this study analyst has selected the qualitative analysis for
collecting the data so that better outcome can be reached. As well as qualitative study is helpful
in providing the maximum flexibility to the researcher which can be absent in quantitative study.
Research approach:
Research is always being done with proper approach as to plan out the procedure and
stages that can be used in study. There are two type of research approach which are inductive and
deductive approach. Where inductive begins with gathering the data which is relevant to the
topic, in this new formation of theory is found. On the other hand, deductive reasoning which is
generally associates with the scientific investigation, it moves from general premises to the
specific result, in this hypothesis is also found. Inductive reasoning is appropriate for this study
as it attends the study closely, it also helps in developing the possibility about what things will
happen next.
Research design:
It is the framework of the research methods that is selected by the research analyst in order
to arrange the study. It is further divided in two aspects that are exploratory and descriptive
research design. Exploratory is generally conducted to investigate the problem in research that is
not clearly define and also it is use when there is no past data is available for reference.
Descriptive research design which is used to acquire information in a systematic manner that
explains the phenomenon or situation (Gierlich-Joas, Teebken and Hess, 2022). In this study

researcher has chosen the exploratory research design which is low in cost as well as efficient in
leading the research further.
Research philosophy:
It deals with the nature and development of the knowledge, it is about the way to gather the
data and arrange it in a systematic order to draw better outcomes. It is further divided in two
terms that is interpritivism and positivism. Interpritivism Approach where researcher acts as an
social actor to observe the world. While in positivism, it adheres to only factual data that is
obtained from observation. Interpritivism approach is been followed in this study because of its
advantages over positivism, it allows the researcher to interpret the data as well as responses are
valid and near to truth.
Data collection:
It is the process of collecting the data for the study that can be incorporated throughout the
study. In research data collection is one of the essential part that can be further understood in two
terms which is primary and secondary. Primary data that is collected from open source
communication, interviews, questionnaire, whereas secondary data is already present and data
sources are books and journals (Nadkarni and Prügl, 2021). In this research study analyst has
utilised both primary and secondary data, as primary data will help in providing the trustful data
and secondary method is cost and time efficient which is beneficial in carrying out the best
outcome of study.
Data analysis:
After data collection, it is important to analyse the data that can be done by using different
techniques and tools so that relevant information can come out. It can be done in two ways which
are thematic and statistical analysis. Where thematic processes the qualitative data, where
researcher closely determine the common themes. In statistical analysis it involves the several
operations that is perform on the quantitative data. For this research thematic data analysis is
used as study is based on qualitative data.
Sampling:
Sampling is the process of selecting the sample size from large audience to obtain the
information on research issue. It can be differing in two ways which are random sampling and
non-probabilistic sampling (VARDARLIER, 2020). In random sampling all sample size has
equal chance to share their views on research topic while in non-probabilistic there is less
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probability that every sample will get chance to share their views on study issue. In this research
Analyst have randomly selected the 20 members of Morrison to obtain their views over digital
workplace transformation.
Ethical consideration:
Ethical codes and set of policies are mandatory in research study, in this research analyst
have already followed all ethical consideration to keep participants information confidential.
Researcher also have sent the consent form which shows the willingness of the participants to be
part of the research. Also a list of references is also provided in the end which shows that this
work is not copied and it is self-done by researcher.

CHAPTER FOUR: DATA ANALYSIS AND FINDINGS
Data analysis is one of the important chapter in the study which allow researcher to
analyse the data and find the result, depending on type of data collected, researcher focus on
creating certain themes to cover important area of the chosen topic (Miles, Huberman and
Saldaña, 2018). However, data analysis differ from primary data to secondary data which means
researcher have to design questionnaire to survey viewpoint of participants, considering
qualitative research type, researcher have to design questionnaire on the basis of certain themes
these are:
Theme 1: Concept of digital technologies:
Are you aware about the concept of digital
technologies in the workplace?
Respondent
Yes 18
No 2
Total 20
Interpretation:
Above data represent involvement of all participant in the survey process conducted by the
researcher, almost 90% participant are aware about the concept of digital technologies in the
11
90%
10%
Yes
No

workplace. These participant stated that firm might need digital advancement to gain internal
stability and become competitive advantage in the market, majority of participant area in favour
with inclusion of innovative technologies in the workplace. Whereas, remaining 10% participant
are unaware about the concept of digital technologies in the workplace, they stated no because
they do not believe workplace required high technologies to gain internal stability. All
participant actively participate in the survey which allow them to contribute their viewpoint on
one of the most important topic in today's digital world.
Theme 2: Type of digital technologies in the workplace:
What type of digital technologies are
required in the workplace?
Respondent
Employee chat system 2
Cloud computing 4
Project management system 2
All the above 12
Total 20
10%
20%
10%
60%
Employee chat system
Cloud computing
Project management
system
All the above

Interpretation:
The above pie chart represent participation of majority of employee in the survey process,
almost, 60% participant stated all type of technologies are required in the workplace when
focusing on digital advancement of the workplace, these employees stated that firm need to add
every required digital technology to boost their productivity. Whereas, 20% participant believe
that company should focus on adding cloud computing allowing them to deliver every latest
service, they are demanding cloud private network which is much faster and reliable. Although,
10% participant believe that company should add employee chat system allowing them to
collaborate effectively, they are demanding advancement in chat system so that working become
effective. Remaining 10% participant believe that company should add project management
system which allow them to effectively manage project, company should add this system where
employee can share their project and document to make work easy.
Theme 3: Challenges of digital technologies in the workplace:
What are the challenges of digital
technologies in the workplace?
Respondent
Complex in usage 2
Lack of knowledge 4
Depending on electricity 4
Error in system 2
All the above 8
Total 20
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Interpretation:
The above pie chart represent participation of every participant in the survey process conducted
by researcher, this question was important where every participant have provided their own
viewpoint on the question and included those errors face by them in the workplace. Almost. 40%
of employee stated that digital technologies is beneficial but this impact the internal stability of
the firm, they have face certain types of challenges while using digital technologies, these
employees highlighted major challenges faced by them in the workplace after considering digital
technologies. Whereas, 20% participant believe that due to lack of knowledge, they are facing
challenges in using digital technologies, they are demanding training to avoid low productivity
due to advancement in technology. Although, 20% participant stated that digital technologies
depend on electric usage which means problem of power cut is challenging process, firm might
loss important data and information if they depend on digital technologies too much. Remaining
10% participant stated that they have faced error in system while using digital technologies, they
stated digital advancement have included too much complexity in their working condition.
Theme 4: Impact of digital advancement on employee performance:
Describe your experience after using digital
technologies in the workplace?
Respondent
Wonderful 15
10%
20%
20% 10%
40%
Complex in usage
Lack of knowledge
Depending on electricity
Error in system
All the above

Bad 4
Not sure 1
Total 20
Interpretation:
The above pie chart represent participation of majority of employee in the survey allowing them
to focus on contribute their viewpoint on chosen question. Almost, 75% participant believe that
employee had wonderful experience after considering digital technologies in the workplace, they
stated that their work load is reduced with the help of digital technologies. Advancement in
technology mainly in workplace helped company to ensure employee have wonderful experience
in the workplace. However, 20% employee believe that their experience went bad after using
digital technologies, they highlighted challenges faced by them after using digital technologies
including complex working environment and toughness using technology. Remaining, 5%
employee believe that they are not sure about the chosen question, they had mixed reaction on
question asked, they highlighted challenges as well as benefit of using digital technologies in the
workplace. However, every participant is satisfied with advancement included by the company in
15
75%
20%5%
Wonderful
Bad
Not sure

the workplace, their experience was wonderful because firm add latest and fastest technology in
the workplace.
CHAPTER FIVE: CONCLUSION AND RECOMMENDATIONS
This report has discussed digital technologies and its importance in the workplace,
highlighting digital technologies and its impact on the company's and firm performance. Later
this report has discussed chapter two literature review which allow researcher to consider
viewpoint of different author on the chosen topic, researcher has designed certain themes which
allow them to cover important area of the chosen topic.
However, researcher has carefully selected chosen author and their viewpoint in the study
allowing them to make study effective. Later this report has discussed chapter three research
methodology which allow researcher to consider different methods to collect data, this may
include qualitative method considering primary data to collect fresh data from viewpoint of
participant. Later this report has discussed chapter four, data analysis and finding in which
researcher has interpreted the data collected to find the result, however, this part was done
considering different question covering important area of the chosen topic. At last this report has
discussed recommendation in which certain type of recommendation is been provided to
researcher and company allowing them to improve their performance, there are certain type of
recommendation, these are:
Different method and approach: It is recommended for the researcher to consider alternative
method to collect data, researcher has considered different method and approach which allow
them to collect primary data (Pandey and Pandey, 2021). However, they should consider
secondary data as well which allow them to cover important area of the chosen topic as well.
Considering different method is one of the most important part allowing researcher to carefully
examine the topic and find the answer and result. When researcher focus on considering different
methods, they analyse the data carefully, they consider different other source of data to make
study effective enough, depending on the type of study, researcher should consider both.
Training to employee: When it comes to usage of digital technologies company should consider
training and development program which allow employee to become use to the technologies, it is
highly recommended for the company to consider training process in which allow firm to reduce
chance of failure (Gan and Yusof, 2019). Digital technologies are complex in the beginning
because employee remain unaware how to use these technologies in the workplace, this may

impact their performance. Training and development program is critical process which allow
employee to gain enough knowledge to use technology in the workplace, company should
consider this point important in the process.
3 – Project Logbook
Project Logbook
Logbook Entry 1 Date:
[Logbook 1 entry should be completed after week 1 or 2 of the Project start date.]
What problems you have encountered, and what steps taken to address them?
Starting of the project is one of the most challenging part, I have encountered with certain
type of challenges including project planning, due to lack of time provided, I have to
increase the speed of the research impacting its effectiveness.
Logbook Entry 2 Date:
[Logbook 2 entry should be completed in the middle of the Project.]
What problems you have encountered, and what steps taken to address them?
In the middle of the project, I have encountered with certain types of problem including
lack of funds availability in which effectiveness of the study was impacted. However, this
was managed with the help of certain strategies.
Logbook Entry 3 Date:
[Logbook 3 entry should be completed towards the end of the Project.]
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What problems you have encountered, and what steps taken to address them?
End of the project become complex when things do not go as per the plan which means
certain changes have been made even after completion of the study.
4 – Reflective Practice
Performance Review
What did you aim to achieve through your work?
Yes! The aim of the study was achieved.
Did your work succeed in achieving your aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes! The work succeed in achieving of the aim which means project went effectively.
What aspects of your development process do you think worked well and why? Evaluate
all aspects of the project (e.g. initial research, concept development, development
process, presentation, etc.) from a range of perspectives.
The data analyse part when well because researcher carry knowledge and experience of
analysing the data.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Lack of funds and time was major challenges.
What did you learn from undertaking the project?
Communication skills allowing researcher to carefully examine the viewpoint of participant.
What are the strengths and weaknesses of your process that you have identified?

I have strength as communication skills and weakness as less effective time management skills.
How could your process improve for the future?
This can impact the future researcher as well because researcher has consider important area.
REFERENCES
Books and journals
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Baptista, J. and et.al 2020. Digital work and organisational transformation: Emergent
Digital/Human work configurations in modern organisations. The Journal of Strategic
Information Systems. 29(2). p.101618.
Chowdhry, D.G., Verma, R. and Mathur, M. eds., 2020. The Evolution of Business in the Cyber
Age: Digital Transformation, Threats, and Security. CRC Press.
Gan, J.L. and Yusof, H.M., 2019. The Relationship Between Training and Employees' Retention:
A Review Paper. International Journal of Entrepreneurship and Management
Practices, 2(5), pp.16-25.
Gierlich-Joas, M., Teebken, M. and Hess, T., 2022, January. A Synthesized Perspective on
Privacy and Transparency in the Digital Workplace. In Proceedings of the 55th Hawaii
International Conference on System Sciences.
Hervas-Oliver, J.L., and et.al 2020. Emerging regional innovation policies for industry 4.0:
analyzing the digital innovation hub program in European regions. Competitiveness
Review: An International Business Journal.
Hinings, B., Gegenhuber, T. and Greenwood, R., 2018. Digital innovation and transformation:
An institutional perspective. Information and Organization, 28(1), pp.52-61.
Kane, G.C., Palmer, D. and Phillips, A.N., 2019. Accelerating digital innovation inside and out.
MIT Sloan Management Review.
Miles, M.B., Huberman, A.M. and Saldaña, J., 2018. Qualitative data analysis: A methods
sourcebook. Sage publications.
Nadkarni, S. and Prügl, R., 2021. Digital transformation: a review, synthesis and opportunities
for future research. Management Review Quarterly. 71(2). pp.233-341.
Pandey, P. and Pandey, M.M., 2021. Research methodology tools and techniques. Bridge Center.
Planes-Satorra, S. and Paunov, C., 2019. The digital innovation policy landscape in 2019.
Raabe, J.P., and et.al 2020. 'Forewarned is Forearmed': Overcoming Multifaceted Challenges of
Digital Innovation Units. In AMCIS.
Rissola, G. and Sörvik, J., 2018. Digital innovation hubs in smart specialisation
strategies. Publications Office of the European Union, Luxembourg.
VARDARLIER, P., 2020. Digital transformation of human resource management: digital
applications and strategic tools in HRM. In Digital business strategies in blockchain
ecosystems (pp. 239-264). Springer, Cham.