Integrated Case Study Analysis

This report is about digital transformation in the food industry and how LEASUN Company implements digital transformation in their business. It covers the impact of digitalisation on the performance of the company and the challenges faced by the company in implementing digitalisation in the business. The report also provides strategies to mitigate the challenges faced by LEASUN while adopting digitalization.

Case Study Analysis

Executive summary
The main idea of carrying out this report is to understand the basic concept of digital
transformation and how it helps the company in achieving growth in the competitive food
industry. In this particular research report it has been evaluated that how LEASUN Company
implements digital transformation in their business. The main objective of the company is to
know the impact of digitalisation on the performance of company and the challenges faced by
company in implementing digitalisation in the business. This helps the company in targeting the
right customers with the right product with the increase in online as well as traditional sales.

Table of Contents
Executive summary..........................................................................................................................2
CHAPTER1 - Introduction of the case study..................................................................................4
Statement of the problem........................................................................................................4
Research aim and objectives..................................................................................................4
Structure of the report.............................................................................................................4
CHAPTER 2 - Case brief - Description of the situation..................................................................5
Chapter 3 - Problem statement and plan of analysis........................................................................6
To study the concept of digital transformation in context of food industry...........................6
To examine the effect of digital transformation on the performance and productivity of
LEASUN................................................................................................................................6
To determine the challenges faced by LEASUN while implementing digital transformation
within the food industry..........................................................................................................7
Chapter 4 - Analysis & Findings.....................................................................................................9
Theme 1 - To analyse the concept of digitalization...............................................................9
Theme 2 - To identify the challenges faced by LEASUN in adopting digitalisation within their
company.................................................................................................................................9
Theme 3 - To analyse strategies to mitigate the challenges faced by LEASUN while adopting
digitalization.........................................................................................................................10
Chapter 5 - Proposed solution to problem.....................................................................................11
REFERENCES..............................................................................................................................13

CHAPTER1 - Introduction of the case study
Statement of the problem
When implementing digital transformation, the company faces a number of challenges,
including low value food products, unclear growth indicators, an inefficient supply chain, and a
high rate of homogenization. In the competitive canned food industry, this decreases customer
demand for food products and the company's profit margin. The company sells a wide range of
food and beverages to customers, but the main issue is a lack of cutting edge technology and a
limited budget (Beauregard, and Miller, 2022). The company must be aware of the demand for
canned food products across the entire Chinese market and the most recent digitalization trends.
Research aim and objectives
Research aim
To identify the impact of digital transformation on the productivity and performance of
an organisation within the food industry. A study on LEASUN
Research objectives
 To investigate the concept of digital transformation within the food industry
 To investigate the impact of digital transformation on LEASUN's performance and
productivity
 To identify the obstacles LEASUN encountered when implementing digital
transformation within the food industry.
Structure of the report
The present research is based on a particular structure which is defined as under:
Chapter 1 - Introduction to the case study – In the introductory chapter the researcher will
interpret the problem of research, research aim and objectives based on the case study.
Chapter 2 - Case brief: Description of the situation – Case brief helps in summarising the
detailed information mentioned in the case study.
Chapter 3 - Problem statement and plan of analysis – This particular chapter helps in
collecting information from different article.
Chapter 4 - Analysis and findings – This chapter defines about the current problems faced by
company.
Chapter 5 - Proposed solution to problem – This chapter cover several recommendations.

CHAPTER 2 - Case brief - Description of the situation
One of China's most well-known and largest canned food companies is LEASUN Food
Company. With the assistance of digital transformation, they are primarily concentrating on
increasing both their profitability and sales in the competitive market. They started collecting
appropriate customer data, adopted cloud computing-related services, created their digital centre,
and many other things for the company's digital transformation. The canned food company
becomes a leading Chinese brand on both traditional and online platforms thanks to some of
these changes (Beier, Kiefer, and Knopf, 2022). The senior management of the company is also
of the opinion that the primary criteria for delivering and manufacturing a product ought to be its
final consumer. For the company's employees and employers, understanding the digital supply
chain is also very important for moving products in the right direction at the right time. Since
there is a lot of competition in the China market, it is important for businesses to choose the right
and effective marketing strategy for their products and services.
The company's main goal or focus is young customers because they believe that young
people are more interested in and knowledgeable about digital transformation, which increases
the company's overall sales. Additionally, the company acknowledges and takes into
consideration China's growing canned food industry. The business is also working to establish
positive relationships in the international market. The Chinese government is also supporting the
digitalization of business operations in order to implement digital technology. The primary
objective of digitalizing the workplace is to offer and sell high-quality canned food products to
customers (Bokhorst, 2022).

Chapter 3 - Problem statement and plan of analysis
The literature review is used to describe about the information from the published sources
related to the topic. .
To study the concept of digital transformation in context of food industry
The process of using digital technologies to create new or modify existing business
cultures, processes, and customer experiences to meet shifting market and business needs is
referred to as digital transformation. Reimagining business in the modern digital age necessitates
it. It goes beyond traditional roles or responsibilities like customer service, sales, and marketing.
By utilizing technology to fuel customer growth and create more customer touch points, digital
transformation helps businesses gain a deeper understanding of their customers. By utilizing
automation and digitization, it also contributes to the improvement of internal processes by
providing employees with digital tools and data for performance monitoring and more strategic
business decisions (Boyd, and et.al., 2022).
The incorporation of digital technology into all business functions is referred to as digital
transformation. It fundamentally alters how businesses function and provide value to customers.
It is also regarded as a cultural shift that necessitates businesses regularly challenging the status
quo, conducting experiments, and accepting failure. It enables the business to respond quickly to
disruptions in the supply chain, time-to-market pressure, and rapidly shifting customer
expectations. Through digital transformation, an organization can reap a number of benefits.
Increased customer satisfaction, data-based insights, software monetization, high-quality user
experiences, and agility are just a few examples.
To examine the effect of digital transformation on the performance and productivity of LEASUN
A system for gathering the appropriate amount of data and fully incorporating it is
created as a result of digital transformation for higher-level business intelligence. It helps the
business perform better and become more productive. When a company implements digital
technologies within its organization, it makes work easier for the company. As a result, they are
able to complete their tasks more quickly and effectively, which improves the company's
performance and productivity (Chakrabortty, Abdel-Basset, and Ali, 2022). The fierce
competition in today's corporate world makes it difficult for businesses to operate and long-term

market survival. Digital transformation is a crucial component that enables businesses to operate
more efficiently in a competitive environment and boost productivity and performance..
The business's performance and output are significantly impacted by digital
transformation. It makes it possible for a company to incorporate a variety of digital technologies
into their business processes. These technologies improve efficiency and accuracy while also
speeding up the process of carrying out a particular task, which in turn increases the company's
overall performance and output. When employees are unaware of its proper application to their
work, it may also pose a problem for the company. It mandates that a company provide
appropriate training to its employees regarding the use of digital technology so that they can
better perform their duties and contribute to an increase in business performance and
productivity (Cuyvers, Van den Bossche, and Donche, 2022).
To determine the challenges faced by LEASUN while implementing digital transformation
within the food industry
The company faced a number of challenges when implementing digital transformation
within their business, despite the fact that digital transformation provides multiple opportunities
for the company to increase their growth. The first and most significant obstacle is the high cost
of digital transformation, which necessitates significant investments and raises budgetary
concerns for the business. Businesses need a more skilled workforce and high-performing IT in
order to succeed in digital transformation. Companies also face numerous challenges when
implementing digital transformation within their businesses due to a lack of technical workers.
Application architecture, cybersecurity, software integration, and data analytics are additional
issues that the company may face as a result of a lack of skilled IT teams.
When using digital technologies to transform their business, a company faced a number
of obstacles. Employee opposition, a lack of expertise to lead digitalization initiatives, a
structured structure, a lack of a comprehensive digitalization strategy, and a limited budget could
all be factors (Gao, and et.al., 2022). Due to the fact that digital transformation is not an easy
task, it takes many years to implement, and rapidly changing customer needs can result in a
significant loss for the business, one of the greatest challenges for a business is adapting to
rapidly shifting customer needs.
Research methodology

It is used to describe about the methods, approach or techniques that are used by the
researcher -
Research philosophy - Interpretivism research philosophy is used in conducting the
current research. It helps in collecting and analysing in-depth or detail information related to the
topic.
Research Approach - Research used inductive research approach as it allows flexibility,
attends closely to context as well as support the generation of new theory.
Research Choice - Qualitative research choice is used by the researcher as it enable
researcher to identify specific themes and patterns (Heiberg, Truffer, and Binz, 2022).
Research Strategy - Case study research strategy is selected by the researcher in the
current research as it provide detailed information that help researcher to answer the research
questions.
Data Collection - The researcher used secondary data collection method as it saves
efforts and expenses of researcher while collecting the information.
Data analysis - The research used thematic data analysis techniques in the present
research, it helps researcher to analyse qualitative data for the research in better manner.
Time horizon – Cross - sectional time horizon is selected in the present study for
completing research in limited time (Liu, and et.al., 2022).

Chapter 4 - Analysis & Findings
Theme 1 - To analyse the concept of digitalization
It can be determined that digitalization is the process that encourages the use of new
technology, which typically results in the creation of brand-new opportunities. The company's
efficiency will rise as a result of the new technology. As the information will be converted to
digital format, digitalization is being adopted by the majority of businesses and almost all
industries. Additionally, the term "digitalization" brings significant opportunities to the food
industry, such as the use of eco - friendly food packaging (Martin, and et.al., 2022). That
safeguards human health as well as the environment. The company must consult and
communicate with employees in order to utilize digitalization within the organization about
utilizing technology and estimating the company's digitalization budget. Additionally, examine
the necessary number of new employees for digitalization. The foundations of society and the
way of life are being altered by digitalization. The primary components of it process systems and
workflow help to alter a company's operations. This makes it simple for the chosen business to
collect customer information. In addition, the long-term process, not the short-term one, supports
the business in expanding further. According to the current state of the market, customer service
is and customers are the king. The term "digitalization" has made it possible to offer customers
services of the highest possible quality during that process. As a result, businesses must improve
their strategic decision making in order to run their businesses more effectively and make
decisions more quickly (Mombini, , Rostamy-Malkhalifeh, and Saraj, 2022).
Theme 2 - To identify the challenges faced by LEASUN in adopting digitalisation within their
company
It can be concluded that the chosen business must deal with a variety of issues when
implementing the digitalization process. Similar to the SWOT analysis, it can be summarized
that the chosen company uses technology and digitalization. It has to deal with problems caused
by a lack of IT workers. There are a number of issues that are connected to budget related issues
as well because the company intends to allocate a special budget to promote digitalization and
technology which is based on the PESTLE analysis of the chosen business, it can be concluded
that data management concerns pose a threat to the business as well (Nasiri, and et.al., 2022).
Such as the issue of hacking, given that businesses used to manually record their data prior to

digitalization which, prior to the adoption of digitalization, reduced the risk of data loss.
Companies now have an easier time managing and recording data, but this will increase the
likelihood of hacking. Additionally, the company is concentrating on determining the appropriate
waste management procedure (Sadeghi Boroujerdi, Mansouri, and Asadi, 2022).
Theme 3 - To analyse strategies to mitigate the challenges faced by LEASUN while adopting
digitalization.
It is possible to evaluate the various strategies used to lessen the problems that arise when the
company implements digitalization. Digitalization must be implemented because it is an essential
component of growth. In the current instance, the chosen business is having trouble finding
qualified employees. As a result, it is necessary to appoint employees with the authority to
handle all digitalization - related tasks. As a result, the company can benefit from more effective
management because digitalization is a function unit that is connected to every part of the
business rather than just a departmental responsibility. Moreover to this, another strategy that the
company is implementing is related to the ever changing requirements and demands of its
customers. In order to learn more about customer’s wants and needs, the chosen company can
conduct surveys.so that the company can adapt its strategy to the needs of its customers. In
addition, the business is learning about the most recent market trends. The company also faces a
problem with hacking, for which it should purchase a high - security system in order to protect
its data from hackers. It is suggested that technology be implemented to increase productivity
and efficiency because the company can free up employees time through the assistance of
digitalization because the company will be well competent in the most recent market trends that
customers favor, it will be able to communicate with customers more effectively (Sahin, Cabuk,
and Cetin, 2022). Digitalization is essential for maintaining a competitive advantage over rival
businesses in the market.

Chapter 5 - Proposed solution to problem
The company is obligated to select the best option given that there are multiple options for the
given issue.so that the issues will be properly addressed with the intention of preventing future
occurrences. For instance, the chosen business must deal with a number of challenges in order to
digitalize. The following is a list of various preventative measures:-
 The company that was picked is in the food industry, so businesses in this sector need to
focus on hiring employees who are familiar with customer service. One of the main
reasons is that the food industry doesn't have enough IT-skilled workers. As a result, it is
suggested that the company hire skilled professionals and a team for each division. In
addition, the business has the option of outsourcing employees at any time.
 The company must implement high quality machines and tools in order to adhere to a
fixed budget, so it must ensure that the budget related concerns are addressed.
Additionally, it can be observed that some machines and tools are pricey, resulting in a
revenue imbalance at the end of the fiscal year (Wulandari, 2022). Because of this, the
company must work with the business consultant to solve the problems. The consultant
can also recommend the best financial sources by making use of the best tools and
machinery.
 It can also be seen that when a business digitizes all of its data, there may be
opportunities for customer’s private information to be hacked. As a result, it is
recommended to the selected company that it prioritize daily software updates.to
demonstrate that their data is secure and cannot be hacked. Data management is clearly
one of a company's more difficult tasks. As a result, the company must hire individuals
who can effectively manage the data. Digitalization is the process of converting
information into digital format so that the company can implement new technology.
 The ever evolving requirements of customers are a reflection of the current state of the
market, which necessitates constant adaptation. As a result, the business must adopt
technological equipment and tools that will help it maintain customer satisfaction. As a
result, these issues can be resolved by adopting the digitalization process through
effective planning. That selected business can hold a meeting, at which point they can
decide how the business can implement digitalization strategies. During that procedure,

the surrounding area can be scanned to identify opportunities for maintaining customer
satisfaction.
As per the above information, the chosen business faces numerous difficulties, including
budgetary issues, IT worker issues, data management issues, security concerns, and shifting
customer requirements. The chosen business will employ a variety of strategies to overcome
these issues and challenges. For example, putting together a team, making a better budget, hiring
IT staff, and using a security system to properly protect data are all examples. The chosen
company will be able to successfully implement digitalization thanks to all of these strategies.
Both the company's sales and its public image will improve as a result.

REFERENCES
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