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Social Media and Its Affects - Marriott Group of Hotels

   

Added on  2020-06-04

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Title.........................................................................................................................................1Background of Study..............................................................................................................1Research Aim and Objective..................................................................................................1Literature review....................................................................................................................2Research methodologies.........................................................................................................3Time line.................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONTitle“The influence of social media and how it affects the way business operates at Marriott Group ofHotels”Background of StudyWith the advancement of technology and wide spread usage of social mediaCommunication channel for the promotion of business activities and function is the major reasonthat will make the cited firm to use the social media Communication channel (Ngai, Tao andMoon, 2015.). The extensive usage of social media is major tool that will help a businessorganisation to have a better control over the wide range of operations. This will support firm topromote its products and services, get insight about the changing needs and demands ofcustomers and develop a good quality product and services accordingly. Besides this, It willemerge as the powerful tool for the hospitality firm to build a good network with its clients orcustomers (Agnihotri and et.al. 2016). Tools like Facebook, twitter, Instagram etc will help inbetter management of promotional processes that will support the growth of the hospitality firmand have a sustainability in market. Besides this, the effective utilization of these tools andtechniques will lead to the effective rise in the insight or thought process hat will help in betterdevelopment of services on the basis of outcome received through the data investigation process.The these tools and platforms will also act as one of the major medium of appropriate researchprocess for the cited hospitality firm.For the research, Marriott Group of Hotels is being considered as the entity of context. Itis a well-known brand that works in hospitality industry. The social media communicationchannels will lay a very deep influence on functionalities of cited trade firm and help theenterprise to gain a good market position. Besides this, it will help the organisation to achieve itstargeted goals provide its customers with high quality of product and services that will help thefirm to have a good satisfaction level (Fan and Gordon, 2014). The usage of social mediacommunication channels is very common now days and thus, the hospitality firms like Marriottgroup can use it to increase its effectiveness and market sustainability. The effective use willkeep the cited hospitality firm updated by providing a good insight about new and innovativeideas, high level of product and services that will help in better and sustainable growth anddevelopment of cited business firm (Dahnil And et.al., 2014). This research process will help in1
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