Discovering Marketing

Running Head: DISCOVERING MARKETING 0
DISCOVERING MARKETING
Student name
5/12/2019

DISCOVERING MARKETING 1
Contents
Target market...................................................................................................................................2
Product strategy...............................................................................................................................3
References........................................................................................................................................6

DISCOVERING MARKETING 2
Target market
Target market is to be identified specifically as the basis for the decision regarding the strategy to
be formulated, as it largely depended on the demographic and behavioral factors of the target
customers or segments for whom the products and their strategies are to be formulated. The
target market for hunter foods new product line that is healthy spreads would be segmented into
the following basis
1. Geographical
Geographical segmentation is the segmenting customer on the basis of the geographical
area that is the location, where the company is going to target. In the case of healthy
spreads by Hunter Foods Company would be Australia. The company has been targeting
various nations, but the launch for this product line is to target the Australian population.
2. Demographics
Demographics segmentation includes the basic customer preferences for instance:
 Age – The age group that will be targeted for healthy spreads would be all the
ages, as the company would be providing variety in the product line to suit the
taste of all age groups.
 Income – The income group targeted for health spreads would be middle income
to upper middle-income group as it is the everyday spreads and eatables that a
middle-income group can also effort.
3. Psychographic segmentation
Psychographic segmentation would include the basic personality traits of an individual,
for instance:
 Personality character – The personality traits that would be targeted for healthy
spreads include breakfast habit. The people having healthy breakfast and health
conscious habits would be targeted.
 Lifestyle – This would include the major interest of the customer which healthy
spreads will target the Gym going customers or health conscious customers with
their peanut butter and coconut spread.
4. Behavioral segmentation