Expanding Disney's Business in Bangkok: Project Risk, Financing, and Budget Allocation

Running head: INTEGRATED BUSINESS CHALLENGE
Integrated Business Challenge
Name of the Student
Name of the University
Author Note

1INTEGARTED BUSINESS CHALLENGE
Executive summary
The purpose of the following paper is to demonstrate the business activities of Disney by which
they will be able to expand in a city like Bangkok. The most important things like the financial
average costs have been given here along with the proper marketing strategies. The culture of
Disney has been discussed in this paper as well. This has reflected in the probability of being
successful in Bangkok.

2INTEGARTED BUSINESS CHALLENGE
Table of Contents
Introduction......................................................................................................................................3
Project risk.......................................................................................................................................3
Project financing..............................................................................................................................4
Budget allocations...........................................................................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

3INTEGARTED BUSINESS CHALLENGE
Introduction
Walt Disney has been one of the most important organizations to cater to the
entertainment among the children (www.disney.in 2018). The purpose of this organization is to
focus upon the marketing strategy that will be very useful for expanding their business to other
continents. One of the most important sections is financing, risks related to the project, legal
systems for the project, Disney and culture. These issues have to be handled properly indeed for
the better marketing of the company and increasing their profits (www.disney.in 2018).
Project risk
The project risk management has been one of the most important things in the expansion
of the business indeed. As the company is expanding into Bangkok and it is an Asian country the
rates have to be in priced as per the US dollars. It has been taken as an assumption that two
factors could be very essential for the success of the Disneyland if they migrated into other
countries (Pinto 2015). If they migrate to Bangkok, the entire scenario would change indeed.
This is why they wanted to concentrate on those two factors. They wanted to create the
Disneyland in Bangkok and this could be done only after affirming the attendance that could turn
up at the theme park there. The second factor was the fact about the improvement of the real
estate (Elnaga and Imran 2014). Disney had assumed that almost 2 million people could turn up
from Bangkok and adjacent countries. The company had estimated some prices regarding the
hotel bookings, tickets and other expenses (Iger 2015). It has been noted that ticket prices of
Disney has increased a lot over the last few years at around 2.5% indeed.