logo

Disruptive Technologies in Hospitality

   

Added on  2020-06-03

7 Pages2563 Words56 Views
DISRUPTIVETECHNOLOGIESIN HOSPITALITY

EXECUTIVE SUMMARYThe report summarized that the advancement in technology has created a boom inhotel and hospitality sector across the globe. In accordance the trends in Hotel andHospitality sector are heading towards various changes for industrial infrastructure, buildings,management structure and staffing requirements. It found out that the disruptive technologiesdemands technical understanding and expertise training session over hospitality. Further,these types of innovation are difficult to adapt and demands formulation in every planningand procedure. Further, it outlined that the role of disruptive technology is directly linked toexternal environment which is impacting the profitability of hospitality sector. The rolecomprises innovation in three basic Smartphone, social media, on demand economies. Alltheses innovation demands promotion of Hotel services on various channels like, Facebook,Instagram, whatsapp etc. Moreover, it stated that the future trends of Australian Hospitalitysector in context to disruptive technology are becoming more challenging day by day asimproving customer experience acts a tonic for the sector and it can only be done by makinguse of appropriate technology to grab consumer attraction. In contrary, it critically evaluatedthe impacts of disruptive technology which are heading towards changes in present and futuretrends like, Wi-Fi infrastructure, Digital Conference Facility and smart room keys.Henceforth, the innovation in techniques assist the Hospitality sector in growth anddevelopment but is also leading to various factors which are negative like, reduction inmanual work, increasing investment and wastage of resources and time. ContentsEXECUTIVE SUMMARY...................................................................................................................3INTRODUCTION.................................................................................................................................4DISRUPTIVE TECHNOLOGY IN HOSPITALITY.......................................................................................4CONCLUSION.....................................................................................................................................7REFRENCES........................................................................................................................................8

INTRODUCTIONAdvancement in technology has created a boom in hotel and hospitality sector acrossthe globe. The up gradation in techniques has its own pros and cons which creates hugeimpact on the growth of organisations. The report will analyse impact and role Disruptivetechnologies in hospitality sector of Australia. Further, the advancement is rapidly changingconsumers’ expectations and creasing big time competition for entire hospitality sector.Moreover, the report will critically evaluate future trends of technology for the sector inAustralia. Thus, the report will outline the innovations which will assist the growth anddevelopment of Australian Hospitality sector. DISRUPTIVE TECHNOLOGY IN HOSPITALITYTrends in Hospitality sector are heading towards various changes for industrial infrastructure,buildings, management structure and staffing requirements. The advancement is leading tovarious fluctuations which impact the actual performance of profits and sales. It can be saidthat disruptive technology plays a vital role in improving the business operation and itseconomic value by different types of enhancements (Cobanoglu, Berezina & Erdem, 2011).Further, there are two type of technological advancement sustaining and disruptive.Sustaining means time to time innovation whereas disruptive technological advancementtakes time but make innovation in existing technology. In contrary implementing the use ofdisruptive technology involves high amount of risk and investment. Moreover, it demandstechnical understanding and expertise training session over hospitality services in order toattain competitive advantage (Law, Leung & Lee, 2013). These types of innovation aredifficult to adapt and demands formulation in every planning and procedure. For instance, theincreasing use of social media has created various challenges for Australian Hoteliers, as forthis the organization need to make specific details about their services on various socialchannels like, Facebook, Instagram, etc. This specification provides travelers andopportunities to compare the services, reviews, ratings and pricing strategy of hotels in thesector which is increasing competition. Hence, the increasing impact of technology in thesector is controlled by Australian Hoteliers by complying their business operations with thetrip and travel companies. For Instance, the leading hotels of country offers discounts andschemes to travel companies for making their travel trip accommodation facilities easy fortraveller, which assist the organisation in enhancing their brand value and consumers base.Further, this strategy helps the industry in deriving various kinds of advancement, impactsand ways to deal with them.The role of disruptive technology is directly linked to external environment which isimpacting the profitability of hospitality sector (Daskin & Tezer, 2012). In accordance to thisthere are 3 major disruptive advancements which are influencing the performance such as,Smartphone’s which enhance opportunity for hospitality to improve their services forcustomers as it makes easy access of visitors over the facilities provided by the hotels. Theinnovation in technology provides travelers opportunity to compare facilities like, nightlife,restaurant, food reviews, staff services and locations. On the other hand, it assist the hoteliersare promoting their services through application which makes them aware about the taste and

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Disruptive Technology on Australian Hospitality Industry
|11
|2851
|280

Role and Future Trends of Disruptive Technology in Australian Hospitality Industry
|14
|3247
|148

The Rise of Robotics in Hospitality
|12
|3044
|450

Impact, Role and Future Trends of Disruptive Innovation in Australian Hotel & Hospitality Industry
|10
|2570
|97

Entrepreneurship for Hospitality Leaders
|13
|3054
|316

Operations Strategy assignment : Baglioni Hotel
|15
|5221
|141