Distribution and Revenue Management in the Hotel Industry

Running head: DISTRIBUTION AND REVENUE MANAGEMENT
DISTRIBUTION AND REVENUE MANAGEMENT
Name of the Student
Name of the University
Author Note

1DISTRIBUTION AND REVENUE MANAGEMENT
Table of Contents
Introduction - Overview of the company and position in the market........................2
Body...............................................................................................................................2
Competitor analysis....................................................................................................2
SWOT analysis of the company.................................................................................3
Yield management or revenue management strategies..............................................4
Conclusion......................................................................................................................5
Overview of potential distribution channels used by the company...........................5
References......................................................................................................................6

2DISTRIBUTION AND REVENUE MANAGEMENT
Introduction - Overview of the company and position in the market
Hotel Hilton is a hospitality and service based organization that has its operations in
Sydney. The organization is located in a central area and is able to provide many different
amenities and facilities to the guests. The location of Hilton Hotel is near some of the major
attractions of Sydney that include, Bondi Beach, Sydney Opera House and Darling Harbor.
The major features that are offered by the Hotel mainly include, award winning restaurants
and the modern guest rooms, spa, fitness centre (Hiltonsydney.com.au., 2019). The
organization has been able to create a major position in the industry with the help of effective
services that are offered to the consumers. The hotel and hospitality industry of Sydney is
booming and is able to provide major contribution to the economy of Australia. The major
reason behind the growth of the hotel industry of Sydney is based on the organizations like,
Hilton, Sheraton and Novotel. Hotel Hilton has gained a revenue of 5.7 Million Dollars in the
year 2018 (Hiltonsydney.com.au., 2019).
The analysis in the report will be mainly based on the internal environment that has
been developed within the hotel and the analysis of its competitors in the industry as well.
The yield management based techniques that have been implemented by the hotel will be a
major part of the analysis.
Body
Competitor analysis
Hotel Hilton is currently operating in the highly competitive hospitality industry of
Australia. The organization has to face tough competition from the major hotels like, Grace
Hotel, The Woolbrokers Hotel Darling Harbour, Backpackers Newcastle. The organizations
have to compete for a greater share in the competitive market with the help of innovative
services that are provided to the guests.