The Case of Diversity Management for CERA

Running Head: DIVERSITY MANAGEMENT IN CERA
The business rational for Diversity Management: CERA
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DIVERSITY MANAGEMENT IN CERA
Executive Summary
The objective of this report is to discuss the case study of CERA (Civil Engineering &
Research Associates) . This report would present the case of diversity management for CERA.
The case study presents that Mark French is the head of the company and he is pretty much
convinced with the business case of diversity management. However, he needs a bit more
convincing about the use of diversity management. This report discusses the business case of
diversity management for CERA. The report analyses the key strengths and weaknesses of
diversity management of CERA. The report concludes that Mark French should definitely try to
option of diversity management and it is important that he should consult various internal and
external stakeholders before implementing any specific strategies of diversity management in the
organization.

DIVERSITY MANAGEMENT IN CERA
Table of Contents
Introduction........................................................................................ 4
Organizational background and the case of diversity management for
CERA............................................................................................................4
Analysis – Business Case for Diversity Management...........................5
Benefits of diversity management...............................................................5
Challenges of diversity management for CERA..........................................7
Way forward for CERA.........................................................................9
Conclusion......................................................................................... 11
References......................................................................................... 12

DIVERSITY MANAGEMENT IN CERA
Introduction
One of the key roles of human resource management functions is to ensure that all the
employees within the organization can work effectively. The human resource managers have to
create a platform where different employees can work with high productivity levels. Today,
organizations are under pressure to improve efficacy levels. The competition is high in the
industry and it is not easy for organizations to be ahead of the competition. Amidst this, one of
the key agenda of organizations is to get the best talent from the market. It is still easy to get the
best talent; however, it is difficult to retain the best talent. The talent management can be
effective within the organization only when employer does not differentiate employees on the
basis of caste, creed and culture. The policies and guidelines around diversity management
ensures that organizations can provide a platform where all the employees get equal and fair
treatment. The objective of this paper is to discuss the case of diversity management for CERA.
A brief organizational background and the case of diversity management for CERA can be
discussed as:
Organizational background and the case of diversity management for CERA
The organization, Civil Engineering & Research Associates (CERA) believes in the
culture of innovation and sustainability. The company was established in the year 2007 and since
then it has been able to establish a good position in Australian market. The direction or the
company, Mark French, has always believed to recruit best talent from the market. The company
has a team of qualified and high performing consultants who are the backbone of the company.
The employees of the company are encouraged to think out of the box to come up with
innovative solutions for its clients. This paper would analyse the business rational of diversity