SWOT and Porter's Five Forces Analysis of De Montfort University

Running head: ECOMMERECE SYSTEM
Ecommerce system
Name of the Student
Name of the University
Author note

1ECOMMERECE SYSTEM
Part 1
SWOT Analysis of De Montfort University
Figure 1: SWOT Diagram of De Montfort University
Source (Created by the Author)
Strengths
Strengths
 The reputation of the
University
 Resources of the
University
 The course currently
offered by the university
Weaknesses
 The course fee of the
University
 Students need to pay
additional costs
Opportunities
 Expanding the business
through distance
learning modes
 The utilisation of brand
value
Threats
 Competition from other
renowned universities
 Students focusing on the Blue
collar jobs

2ECOMMERECE SYSTEM
1. The reputation of the University: The De Montfort University is one of the most
recognized universities in England. The university has been awarded a ‘Gold rating' in
the year 2017 by the UK Department of Education under the ‘Teaching Excellence
Framework' for providing consistently outstanding performance in the field of teaching.
Not only that, in 2014, the Research Excellence framework announced more than 60
percent of the research activities of the De Montfort University's ‘internationally
excellent' research activities (Dmu.ac.uk. 2018).
2. Resources of the University: The University has more than 27000 full and part-time
students, 3240 teaching and non-teaching staffs. The campus of the university is
comprised of ten residential halls that offer approximately 3000 university sourced room.
The location of the university is highly beneficial since it is just a ten minute's walk from
the Leicester City centre. The four library sites on campus comprised of the three
ancillaries and Kimberlin Library.
3. The course currently offered by the university: The University offers numerous
numbers of undergraduate and postgraduate study courses along with several part-time
study courses. The subjects offered by the mentioned university include Art, Humanities,
Design, Business, Law, Health science, Life science, Technology and Creative
technologies (University 2018). Considering the fact that very few international
universities offer this vast ranges of course as offered by the mentioned university, this
factor can be considered as the strength of the university.
Weaknesses

3ECOMMERECE SYSTEM
The course fee of the University: Being a highly popular university, the admission fees of De
Montfort University is 7000 pound for the students residing in the United Kingdom and
European Union (Dmu.ac.uk. 2018).
Students need to pay additional costs: Apart from that, students require additional investment
for buying study materials, travel to work placements and print documents. While all the core
textbooks are available in the library of the university, students are also allowed to access the
only library of the University for free.
For international students, the admission fees of the mentioned university for
undergraduate student ranges from 12,750 pounds to 13,250 pounds depending on the subject.
For B.Sc. nursing course, however, the fees are 14,950 pounds. The admission fees of the
Postgraduate degree ranges from 13,000 to 13,600 pounds. Considering the high amount of
course fees, the university has implemented two instalment plans. While the 1stinstallment plan
includes payment of 50 percent of the fees within 4th week of enrolment and pays the remaining
fees in three instalments. In the second instalment plan, 50 percent of the entry fees need to be
paid within the 4th week and the remaining money should be paid in 7 instalments still the month
of May in the next year (University 2018).
Opportunities
1. Expanding the business through distance learning modes: Considering the fact that
DMU has gained an immense amount of popularity both in the UK and among
international students, the university should implement distance education system in
order to expand its business in the global market.