E-commerce system Assignment

[Date]
Student details
EMAIL ID
E-Commerce
System
(De Montfort University)

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Part 1
SWOT Analysis
De Montfort University is located in England and it is a public university. The UK department of
Education has awarded this university in 2017 under the category of Gold rating for delivering
Teaching Excellence Framework. The university has ranked the education sector on a new phase
from being consistently amazing and outstanding. There are many factors that has been
undertaken to analyze the SWOT analysis of the university. The same is mentioned below.
 Strength
One of the greatest strength of the university is the image and reputation of the university itself.
The university has successfully delivered highest quality of education in the UK. According to
the Research Excellence Framework, it was found that 60% of the activities that takes place are
internationally excellent. Thus, the university has been focusing on delivering the excellent
environment across the globe as well.
 Weakness
Since the university has its own brand value and image across the globe i.e. it has ranked itself as
one of the leading university so the fee structure offered by the university is very high. It is not
affordable for those who wants to study but are not financial stable to pay such huge amount.
Apart from this, the university has several criteria that must be entertained to study there.
 Opportunity
The university has offered wide range of courses for undergraduates and post graduates and the
students from India, China and Malaysia are also given an opportunity of study there. The
university has also offered distance learning mode for those overseas students (De Montfort
University, 2015).
 Threat
The major threat for the university is the increasing number of competitive universities and the
quality of education they offers. There are lots of other many universities as well who offers the

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same courses along with the higher excellence. De Montfort University has to focus more on
minimizing the environmental impact and maximize sustainable enterprise.
Findings and Recommendations
From the above analysis, it can be found that despite of creating well reputed image in the
marketplace, De Montfort University has to focus more on maintaining its leading position. The
university has already gained an excellence and created an opportunity for many overseas
students who wants to study and complete their degrees. In addition to this, the university has
also aimed at creating awareness internationally. Moreover, it is also found that De Montfort
University is one of the most improved university found in UK which is innovative and
ambitious that has successfully created a platform for all the students. The university is a perfect
set of award winning teaching, excellent students and top class facilities (Altbach, P.G. and
Knight, 2007).
However, there are some internal and external factor such as threat and weakness which can be
overcome if few recommendations are to be taken under considerations.
Since the university has its own brand value, the fee structure offered is not easily affordable. So,
in order to increase the number of international students, the university must work on its fee
structure which can be easily affordable by other many students as well. Additionally, some extra
benefits must be provided to those students who wishes to study but they do not strong financial
condition.
In addition to this, the university must revise its courses time to time because of the increasing
number of competitors. The university should also try working on small projects and education
sectors that will create an opportunity for middle income range people and create more
awareness. The university must make every student aware about the number of courses offered
by them because there are still many countries who are still unaware about the university and
they do not bother to study there even if they wish because of the complex criteria to get
admission (Jones, Ramanau, Cross and Healing, 2010).
Part 2