Marketing Principles and Marketing Mix: A Comparison of Dove and Sure Deodorants

Principles of marketing.

Executive summary-
Different companies in the industry compete in the market on the basis of their products and
marketing strategies. Marketing mix helps the business in evaluating the most essential five
factors on which the organisation can gain the competitive edge in the industry. This report
briefly compares the two similar brands in the industry on the basis of target market. price, place,
product and promotion.

Table of Contents
Introduction .....................................................................................................................................3
main body.........................................................................................................................................3
Target market..............................................................................................................................3
Product .......................................................................................................................................4
Price ............................................................................................................................................5
Place:...........................................................................................................................................5
Promotion....................................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8