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Marketing Principles and Marketing Mix: A Comparison of Dove and Sure Deodorants

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Added on  2023-06-15

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This report compares the marketing principles and marketing mix of Dove and Sure deodorants on the basis of target market, product, price, place, and promotion. It provides an executive summary, introduction, main body, and conclusion. The report also includes references and a table of contents. The subject is marketing and the course code is MG412 Principles of Marketing.

Marketing Principles and Marketing Mix: A Comparison of Dove and Sure Deodorants

   Added on 2023-06-15

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Principles of marketing.
Marketing Principles and Marketing Mix: A Comparison of Dove and Sure Deodorants_1
Executive summary-
Different companies in the industry compete in the market on the basis of their products and
marketing strategies. Marketing mix helps the business in evaluating the most essential five
factors on which the organisation can gain the competitive edge in the industry. This report
briefly compares the two similar brands in the industry on the basis of target market. price, place,
product and promotion.
Marketing Principles and Marketing Mix: A Comparison of Dove and Sure Deodorants_2
Table of Contents
Introduction .....................................................................................................................................3
main body.........................................................................................................................................3
Target market..............................................................................................................................3
Product .......................................................................................................................................4
Price ............................................................................................................................................5
Place:...........................................................................................................................................5
Promotion....................................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Marketing Principles and Marketing Mix: A Comparison of Dove and Sure Deodorants_3

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