Facebook Stakeholder Analysis: Commercial Companies, Clients/Users, Facebook Staff, and Industry Rivals

2019
Student name
8/9/2019
DYNAMIC STRATEGY AND
DISRUPTIVE INNOVATION

Executive summary
The purpose of the report is to critically analyse the Facebook stakeholders and their
objectives, and behaviour. Through Facebook, one can share their feelings, thoughts,
and messages and believes through this social media platform. Stakeholders can be
identified through the level of influence a group of people is affecting the business of a
company or they are affected by the company.
The identified Facebook stakeholders are Clients / users, Government officials,
Commercial companies, Management, Communities, Company Staff, and Industry
rivals. The top four stakeholder groups include commercial companies, client or users,
Facebook staff, and industry rivals.

Contents
Executive summary.........................................................................................................................1
A. Introduction to Facebook........................................................................................................3
B. Stakeholder View.....................................................................................................................3
C. Stakeholder Analysis...............................................................................................................6
Commercial companies............................................................................................................6
Client or users............................................................................................................................7
Facebook Staff..........................................................................................................................8
Industry Rivals...........................................................................................................................8
D. conclusion...............................................................................................................................10
References......................................................................................................................................11

A. Introduction to Facebook
Facebook is the social media websites providing a platform for the people across the
globe to interact with each other using the electronic device and the internet. The key
objective of being the company foundation is getting people in connection together. It is
not always possible to physically interact and share your thoughts, believes, ideas, and
feeling physically or personally to everybody. Through Facebook, one can share their
feelings, thoughts, and messages and believes through this social media platform. The
vision of the Facebook company has shared by mark Zuckerberg is getting people
closer to each other through providing a networking facility and connectivity to interact
across the world (en-gb.facebook, 2019). Since one of the major issue faced by the
company is a compromise in the privacy of the users of Facebook (Kowalski, 2015),
which provided the mission for the company to ensure user data privacy and security
(facebook, 2019). The purpose of the report is to critically analyse the Facebook
stakeholders and their objectives, and behaviour.
B. Stakeholder View
Stakeholders can be identified through the level of influence a group of people is
affecting the business of a company or they are affected by the company. For instance,
the major stakeholders that every organization has are customers, government officials,
employees, investors, management, and suppliers. The stakeholders are an associated
group of people within and outside the enterprise (researchgate, 2019). The major