Dynamic Strategy and Disruptive Innovation: A Special Focus on Facebook Report 2022

Running Head: DYNAMIC STRTEGY & DISRUPTION INNOVATION: FACEBOOK
Dynamic Strategy and Disruptive Innovation: A Special Focus on Facebook
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DYNAMIC STRTEGY & DISRUPTION INNOVATION: FACEBOOK1
Executive Summary
The aim of this report is to examine the short term and long-term effects of using Facebook in
real life. This report will provide a brief introduction about the background of the company.
Then it will focus on the missions and goals of the company. Finally, in the context of
Disruptive innovation it will focus on the United States of Americas Election and the
controversy with Cambridge Analytica. It will identify the process through which the plan
was executed to form a negative impression about the opposition through hatred between the
communities.

DYNAMIC STRTEGY & DISRUPTION INNOVATION: FACEBOOK2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Facebook’s Corporate Mission Statement.............................................................................3
Facebook’s Corporate Vision Statement................................................................................4
Transformation of a social platform into disruptive technology............................................8
Conclusion................................................................................................................................10
References................................................................................................................................12

DYNAMIC STRTEGY & DISRUPTION INNOVATION: FACEBOOK3
Introduction
Social Media has completely changed the market scenario over the last decade. In the
initial years, it was considered a secondary platform, but with the dynamic shift of the
customer base from conventional broadcast media to digital platform, marketing and
advertisement pattern have drastically changed. The undertaken social platform taken into
consideration is Facebook. In the earlier stages, Facebook was considered just a social
networking platform but now has becoming a prime marketing hub. The advertisement world
increasingly becoming Dynamic have shifted their base towards social media due to the
increasing footfall over the years. Last two or three years saw a massive movement in these
platforms, which included primarily Politics of various countries. How the perspectives of the
users are being tactically used to drive their interests into framing a political viewpoint has
become a big issue.
The main founder of Facebook is Mark Zuckerberg. Officially, the company was
founded in 2004 in Harvard College. Initially it was restricted to Harvard. Later with
increasing popularity, it expanded into Yale, Colombia and Stanford. Later, predicting its
market capability it understood that this platform would be the big thing of the next
generation it expanded worldwide. Now it has set a benchmark by becoming one of the most
successful information technology enterprise. It has an yearly revenue amounting to $55
million, becoming the social media with the largest userbase worldwide (Investor.fb.com,
2019).
Discussion
Mission Statement of Facebook (Corporate)
The primary motive of Facebook according to the company’s point of view is to
provide the users’ authority and to bring the whole world in a common platform. Today it has