The following case study consists of the innovative ideas implemented in manufacturing household appliances like vacuum cleaners, handheld dryers, hair dryers, and others by James Dyson, the founder of Dyson Limited. The case study analysis report would include a brief introduction about the organization and detailed case study about the various innovative measures that Dyson Limited had implemented in order to launch various new household appliances. It would then be followed by a situation analysis that would describe the issues regarding the organization of Dyson Limited in accordance with the case study. The reasons behind the success of Dyson Limited will be then discussed to find out if the success had been based on radical innovation or incremental innovation.