This report discusses the importance of artificial intelligence (AI) in e-business, focusing on a case study of Amazon Australia. It explores the current operations of Amazon Australia and analyzes the need for incorporating AI in the organization. The report highlights the benefits of AI in improving personalized shopping experiences, automating customer interactions, providing real-time assistance, revolutionizing digital marketing, and enhancing traditional shopping experiences. It also examines how Amazon Australia has successfully integrated AI into its business, including customer-centric search, virtual support, problem-solving capabilities, smart logistics, and targeted marketing. The report concludes with recommendations for further improving the use of AI in e-commerce stores.
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