E-Business Report for Mobile Accessories | Desklib

This E-Business Report is for FonAcc, an Australian mobile accessories company that wants to implement an e-commerce website. The report covers e-business models, impact of e-business strategies, cloud-based web development platform, cloud-based database, functional and non-functional requirements, risks and challenges, and recommendations. The proposed website will have features like login, registration, product catalogue, search functionality, payment gateways, customer support, and more.

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E-Business Report
Mobile Accessories
10/3/2018

E-Business Report
Table of Contents
Introduction...........................................................................................................................................2
E-Business Model..................................................................................................................................2
Impact of E-Business Strategies............................................................................................................2
Cloud-based Web Development Platform.............................................................................................3
Cloud-Based Database...........................................................................................................................4
Functional Requirements of the Proposed Website...............................................................................4
Non-Functional Requirements of the Proposed Website.......................................................................5
Usability............................................................................................................................................6
Availability........................................................................................................................................6
Reliability..........................................................................................................................................6
Performance.......................................................................................................................................6
Security.............................................................................................................................................6
Maintainability..................................................................................................................................7
Supportability....................................................................................................................................7
Inter-operability.................................................................................................................................7
Risks & Challenges...........................................................................................................................8
Security Risks................................................................................................................................8
Operational Risks..........................................................................................................................8
Technical Risks.............................................................................................................................8
Costing Issues................................................................................................................................9
Legal, Ethical, Social, and Cultural Issues.............................................................................................9
Recommendations & Conclusion..........................................................................................................9
References...........................................................................................................................................11
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E-Business Report
Introduction
Electronic Commerce (E-Commerce) has become essential for the business organizations in
the present times. It is because the web presence allows the organizations to reach to global
markets and expand their customer base. There is a huge shift from traditional commerce to
online shopping that has also been witnessed in the recent years. There are various e-business
strategies and practices that an organization may adapt.
The report is written for FonAcc that works in the area of mobile accessories and is based out
of Australia. The organization uses offline modes of commerce and has three stores in
Sydney, Melbourne, and Brisbane. The increased demand of the products has led to the
decision of the senior management to implement an e-commerce website for the organization.
The report is an e-business report for the same.
E-Business Model
There are primarily four types of e-business models that are present as Business to Business
(B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), and Consumer to
Business (C2B).
The e-business website for the organization will be developed as per the B2C and B2B
models. The primary model of the site will B2C model in which the website design will be
done for the customers of the organization. The customers will be provided with the products
on the website to select from and make payments to place their orders. There may also be
scenarios wherein the business firms may look to purchase bulk orders from the site and in
such cases B2B model will be involved (Johnson, Redlbacher and Schaltegger, 2018).
Impact of E-Business Strategies
The development of the website and e-business strategies will have positive implications on
the organization.
 The reachability of the organization will increase in the local and global markets
which will result in the expansion of customer base.
 The website will allow the organization to enhance its revenues and profits with the
increase in sales (Nsairi and Khadraoui, 2013).
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E-Business Report
 The website will allow the organization to improve upon the engagement levels of the
internal and external stakeholders.
 Market goodwill and market shares will improve which will provide the organization
with competitive advantage.
Cloud-based Web Development Platform
There are various cloud-based web development platforms that are available in the market.
The one that is recommended and proposed for the website is Wix.
The web development platform will allow easy and fast development of the website with the
use of drag and drop tools. Some of the features of the web development platform that will be
used in this case will be:
 There are over 500 design templates to choose from which will allow the
development of the website with complete design freedom.
 Mobile optimization will be automatic in the website and it will allow the users to
access the site on any of the mobile devices without performance issues.
 Animation, video, and graphics will be supported by the platform and will be easy to
be collaborated on the site (Wix, 2018).
 The personalized SEO plan will be integrated in the website.
 Wix ADI will allow the development and optimization of the color codes and fonts to
be used on the site.
 Tailor-made content will be included on the site.
 Advanced code capability will be provided to the developers with the aid of Wix
Code APIs and JavaScript. Server-less and hassle-free coding will be made possible.
 The design style will remain consistent all throughout and it will be possible to create
dynamic pages.
 The users will be acknowledged on their actions which will enhance the customer
interaction abilities.
 Professional mailbox and real-time analytics will be synced with the site.
 The website will be secured with SSL certificates.
 Wix chat and social tools will be included to enhance the level of customer interaction
and communication.
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Cloud-Based Database
The proposed cloud-based database for the site is MongoDB. It is a NoSQL database that will
make sure that the website data is stored on the cloud platforms. There will be fully
automated cloud services included in the database to allow the efficient storage, handling,
and management of the website data. Some of the features that will allow the easy
development of the site and efficient information management will include:
 Regular expression search and ad-hoc queries are supported by the database.
 It would be possible to index any field in the document.
 Master Slave replication is supported by the database.
 Automatic load balancing will ensure that the performance is not impacted at any
instance (Mongodb, 2018).
 It makes use of JavaScript in the place of procedures which will allow faster
processing of the operations.
 It will allow easy administration in case of an issue or failure.
 Build-in replication is supported by the database that will make sure that the data sets
and services are always available.
Functional Requirements of the Proposed Website
There are numerous functional aspects that are associated with the website and shall be
covered for enhanced user experience.
 The users shall be allowed to log in to the website on the basis of the user type as
individual customer, business customer, and admin. The mode of login shall be
secured with multi-fold authentication and one time passwords.
 The new users shall be provided with the ability to register on the website by
providing their name, contact details, and basic demographic information. The
acknowledgement shall be sent on their emails and registered mobile number.
 The product catalogue shall be displayed to the users in the product categories as
headphones, speakers, earphones, anti-virus packages, mobile covers & cases, screen
guards, chargers, USB cables, and mobile pouches (Hider, 2016).
 The users shall be able to access every product and shall be able to view the product
name, product description, product availability, product pricing, and product image.
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 The users shall be provided with the recommended products on the basis of their
browsing history.
 The expected date of delivery of the product shall be displayed after entering the zip
code of the area in which the product has to be delivered.
 The users shall be able to add the products to their cart and the cart value shall be
updated with the addition and deletion of the products (Dilworth and Kochhar, 2007).
 The total cart value shall be displayed.
 The users shall be able to apply the promotional codes to avail discounts on the cart
value.
 The users shall be able to post and share the information on their social media
accounts.
 Customer support services shall be integrated on the site to allow the customers to
send feedback/query from the contact us page in the form of emails.
 The chat box shall also be integrated on the site to assist the customers with the
execution of specific operations.
 Search functionality shall be included to allow the user to search for specific products
on the basis of the keywords entered.
 Payment gateways must be integrated on the site to allow the users to pay via online
modes of payment as credit cards, debit cards, net banking, or e-wallets (Pang et al.,
2009).
 The website shall provide the option to pay by cash at the time of delivery.
 The order number shall be displayed after the submission of the payment details and a
tracking id shall also be issued to track the order.
 The website shall allow the users to return the product received within 30 days of the
delivery by using the return option on the orders page.
 The users shall be allowed to manage their profile details and information by making
modifications in the same.
 Logout and session management functions shall be included.
Non-Functional Requirements of the Proposed Website
The functional requirements play a significant role for a website. However, the non-
functional requirements play a key role as well. The proposed website must ensure that the
system qualities are included in the site.
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Usability
It is the system quality that will make sure that the proposed website for mobile accessories is
able to gain enhanced customer experience and engagement levels. The functional aspects of
the site shall be included and it must be ensured that the ease of usage is provided to the end-
users. The simplicity of the website shall be maintained with enhanced visual appeal. The
navigation and scrolling on the site shall be smooth to make sure that there are no issues with
the accessibility for the users.
Availability
One of the most significant non-functional requirements for any of the e-commerce website is
the availability and it is valid for the proposed website for mobile accessories as well. The
website will be accessible to the users from all across the globe. The time-zones and the
preferred time to access the site will vary from one user to the other. It will be essential that
the website is available at all times and at any hour of the day. The user engagement levels
will improve as a result (Gross and Yu, 2001).
Reliability
Reliability is the system quality that will make sure that the proposed website for mobile
accessories is able to gain enhanced customer experience and engagement levels. The website
will include varied information and transactional details, such as order details, product
availability, payment confirmation, and many more. These will be required to be updated on
a real-time basis. It will also be essential that the reliability of the information is maintained
by providing the users with the real-time and updated information at all times.
Performance
One of the most significant non-functional requirements for any of the e-commerce website is
the performance and it is valid for the proposed website for mobile accessories as well. The
performance of the site will include minimal response time and minimal throughput time to
the user actions. It will be essential that the website maintains the same performance at all
times irrespective of the user count or network traffic.
Security
Security is the system quality that will make sure that the proposed website for mobile
accessories is able to gain enhanced customer experience and engagement levels. There will
be various security threats that the website will be exposed to. These will include malware
attacks, data breaches, denial of service attacks, eavesdropping attacks, data leakage issues,
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data manipulation issues, man in the middle attacks, and many more. The occurrence of these
attacks will lead to poor implications on the security and privacy of the data sets. There may
also be legal obligations that may come up for the organization with the occurrence of a
security event (Mansfield-Devine, 2009).
The use of security controls and measures will be required to maintain the security of the
information and data sets.
Maintainability
One of the most significant non-functional requirements for any of the e-commerce website is
the maintainability and it is valid for the proposed website for mobile accessories as well.
There will be several updates that will be required to be implemented on the site at regular
intervals. For instance, the vendors may release security patches and updates for a specific
security attack. It will be necessary to make sure that these updates can be installed with ease
and the time spent in maintenance of the site is less. The maintenance costs shall also be low.
Supportability
Supportability is the system quality that will make sure that the proposed website for mobile
accessories is able to gain enhanced customer experience and engagement levels. There are
several changes that the website may witness. For instance, the organization may release new
line of products after regular gaps and the new products will be required to be integrated on
the site. Similarly, the rate of accessing the site and the user count may also keep on
changing. The website shall have the feature of scalability and supportability for easier
incorporation of such changes. These qualities will ensure that the website is scaled up or
down as per the requirement.
Inter-operability
One of the most significant non-functional requirements for any of the e-commerce website is
the inter-operability and it is valid for the proposed website for mobile accessories as well.
Platform independence shall be included as the essential system quality. It will make sure that
the website is developed once and is used across all the operating system platforms and
mobile devices. Mobile optimization will be automatic in the website and it will allow the
users to access the site on any of the mobile devices without performance issues.
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Risks & Challenges
Security Risks
There are a lot of benefits that the web presence in the form of a website or a mobile
application offers to the enterprise. However, there are several risks to the security of the site
and the information sets that may also come up. The proposed website for mobile accessories
will also be exposed to numerous security risks.
Malware attacks are the most common forms of security attacks and the website may be
brought down by the attack of malware codes as viruses, ransomware, adware, worms, and
logic bombs. Ransomware attacks have become extremely common the recent times with the
occurrence of large –scale attacks like WannaCry and Petya. In such cases, the access of the
site will be blocked for the users and they will be asked to pay a ransom amount to receive
the access again. There may also be cases of data breaches, leakage, and data loss that may
come up. There will be various transactions that will be performed on the site. The
transmission of the information over the network may result in the occurrence of security
threats in which the breaching or leakage of data may take place. The networks may be used
as the threat agents for the security issues like eavesdropping attacks, man in the middle
attacks, and denial of service attacks. The occurrence of these network-based attacks will
negatively impact the website information availability and confidentiality. The integrity of
the data sets may also be impacted with the occurrence of the manipulation of the data sets.
The message contents or media contents may be manipulated (Huang et al., 2017).
Operational Risks
The members that will be involved in the project team may give shape to an operational error
or mistake during the development of the site. The operational errors may also be carried out
by the end-users of the website and the maintenance staff. It may not be possible to roll-back
the actions every time. The repetitive occurrence may lead to deterioration of the
performance and end-user experience.
Technical Risks
The cloud-based platforms, database, and other technical components involved in the
development of the website and post deployment of the site may turn faulty. It may lead to
the disturbance in the continuity and availability of the site.
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Costing Issues
The occurrence of the security attacks or operational/technical errors will lead to increased
downtime and re-work. The cost of the processes will also go up as the team will be required
to make constant changes on the site.
Legal, Ethical, Social, and Cultural Issues
There will be various security threats that the website will be exposed to. These will include
malware attacks, data breaches, denial of service attacks, eavesdropping attacks, data leakage
issues, data manipulation issues, man in the middle attacks, and many more. The occurrence
of these attacks will lead to poor implications on the security and privacy of the data sets.
There may also be legal obligations that may come up for the organization with the
occurrence of a security event (Sharma, 2016). The violation of the information properties
and attributes may also result in the occurrence of ethical issues. For instance, if an employee
of the organization passes the confidential details of the customer to a third-party then the
information confidentiality will be compromised and may be misused. It will be an issue of
ethical non-compliance as well. Similarly, if the financial or other critical data sets are
captured by the malicious entities then the customers may file legal suite against the
organization.
The content that is included on the site shall be in accordance with the social and cultural
norms. The failure to do so may result in the occurrence of social/cultural issues.
Recommendations & Conclusion
It is recommended that the website is developed as per the responsive web design
methodology. This will ensure that the responsiveness and interaction of the website is high
which in turn will have positive implications on the end-user satisfaction. SSL certificates
will be used on the site to make sure that the site is secure. In addition to the same, there shall
be use of security controls and packages, such as anti-malware tools, anti-denial tools,
firewalls, intrusion detection system, intrusion prevention systems, advanced access control,
multi-fold authentication, encryption of the data sets, and proxy servers that shall be done.
There shall also be backup solutions integrated to make sure that the cloud data and
information of the website is constantly backed up.
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The primary model of the site will B2C model in which the website design will be done for
the customers of the organization. The customers will be provided with the products on the
website to select from and make payments to place their orders. There may also be scenarios
wherein the business firms may look to purchase bulk orders from the site and in such cases
B2B model will be involved. There are various cloud-based web development platforms that
are available in the market. The one that is recommended and proposed for the website is
Wix. The proposed cloud-based database for the site is MongoDB. It is a NoSQL database
that will make sure that the website data is stored on the cloud platforms. There are numerous
functional aspects that are associated with the website and shall be covered for enhanced user
experience, such as login, registration, logout, product catalogue, order management,
payment gateways, cart management, logout, search, contact us, social media integration, and
many more. Similarly, there are system qualities as reliability, usability, performance,
security, availability, inter-operability, maintainability, and supportability that shall be
adhered to. There are a lot of benefits that the web presence in the form of a website or a
mobile application offers to the enterprise. However, there are several risks as well. These
may be security risks, operational risks, technical risks, costing issues, legal & ethical issues,
social issues, and cultural issues.
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References
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Requirements Engineering, 6(1), pp.18-36.
Hider, P. (2016). The functional requirements for community information. Journal of
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Huang, H., Zhang, Z., Cheng, H. and Shieh, S. (2017). Web Application Security: Threats,
Countermeasures, and Pitfalls. Computer, 50(6), pp.81-85.
Johnson, M., Redlbacher, F. and Schaltegger, S. (2018). Stakeholder Engagement for
Corporate Sustainability: A Comparative Analysis of B2C and B2B Companies. Corporate
Social Responsibility and Environmental Management, 25(4), pp.659-673.
Mansfield-Devine, S. (2009). Simple website footprinting. Network Security, 2009(4), pp.7-9.
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on Website Loyalty. International Business Research, 6(9), 12(1), pp.10-15.
Pang, M., Suh, W., Kim, J. and Lee, H. (2009). A Benchmarking-Based Requirement
Analysis Methodology for Improving Web Sites. International Journal of Electronic
Commerce, 13(3), pp.119-162.
Sharma, S. (2016). Building Social Media Collections: Legal and Ethical Issues. SSRN
Electronic Journal, pp.11-12.
Wix (2018). Wix.com. [online] Powerful Features for Your Website | Wix.com. Available at:
https://www.wix.com/features/main [Accessed 3 Oct. 2018].
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