Report on Electronic Commerce System

Running head: Report on Electronic Commerce System
REPORT
ON
ELECTRONIC COMMERCE SYSTEM
Name of the Student
Name of the University
Author Note:

e-commerce1
Introduction:
The primary objective of this report is to evaluate the nominated websites with respect to
its originality, accuracy as well as with respect to its strengths and weaknesses of it. In this report
three categories has been nominated which includes the E-retailer, Market Creator and
Transaction Broker. Along with that each of these categories will consist two websites which
will be evaluated further in this report.
E-retailer:
In this category it will discuss about the effectiveness of the business aspects of e-retailer.
In order to discuss the above aspect the nominated websites are as follows:
https://www.staples.com/
The above nominated website is an e-commerce website of Staples Inc, where is includes
the several products as well as services for in order to enhance the business structure of their
customers.
Gaining the customer trust is one of the significant aspect of an organization (Barnes,
Wounder 2013). Thus, it is highly important of a website to effectively provide customer
services to their customers in order to enhance their business growth and customer satisfaction.
Customer Retention:
Along with the customer services it is also important for an organization it is also
essential to consist an effective customer retention process.
Acquisition Cost:

e-commerce2
Apart from the activities of the customer engagement it is very essential to take care of
the customer acquisition cost as by calculating this it is possible to determine the approximate
cost of marketing.
Store Accessibility:
Followed by the above aspects it is also very important from the organization to include
such website which holds an impactful accessing ability to database (Bercaw 2013). Hence,
accessibility is one of the significant success factors of the nominated business platform.
Attractive website:
Along with the above aspects it has been also noticed that implementation of an attractive
website (Huang and Benyoucef 2013.). For e-commerce business is very essential as first
impression of an organization to its customers are displayed via the website of the nominated
organization.
With respect to the above success factors 5 significant key performance indicator has
been identified those are described below:
 The customer satisfaction factor is one of the major success factor of any service
provider.
 In order to determine the customer loyalty the customer retention needs to be determined.
 Key performance indicator behind the customer acquisition cost is it helps the
organization to determine its popularity among their customers.
 In order to provide a detail overview of the available product of the website needs to
consist advance store accessibility.

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 In order to catch the customer attention the website needs to be very attractive.
One of the strengths of this website is mentioned below:
 This website holds user friendly interface.
 Followed by the above aspect this website holds informative contents related to the
services of the nominated business.
 Along with that after evaluating the website it has been identified that this website has an
effective database accessibility.
 Apart from being user friendly, since it is an e-commences site it is one of the most
secure website while considering the field of financial transactions.
Weaknesses of the nominated website:
 Apart from the above beneficial aspects it has been also noticed from the
investigation that there are several limitations present related to the operations of the
nominated website (Laudon and Traver 2016). It includes boring designs of the
website, less effective information gathering features as well as the slow page
loading feature.
https://www.bestbuy.com/
Now it is turn for the other website that is nominated above which is Best Buy Co., Inc.
this is a multinational retailer of the consumer electronics (Kucukcay and Benyoucef 2014). It
includes various electronics products of several numbers of brands which are mostly needed by
the customers. It mostly includes the products like laptops, tablets, computer, and several