E-commerce Strategies

Running head: E-COMMERCE
E-commerce
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Portfolio 1: Building an E-commerce Presence
In consideration of structuring an e-commerce occurrence, example can be taken of
the Financial Times which is one of the remodels in the 21st century and held a lot of
profitability. Clear discussions are made based on the objectives that The Financial Times
followed while redesigning its e-commerce presence and in what consideration the
newspaper is considered as a unique one. While building an e-commerce presence, the needs
that the newspaper considered for its mobile device users are also discussed in this chapter.
This chapter also reflects the ideas or vision that needs to be focused on while developing an
e-commerce presence (Lu, Fan and Zhou 2016). The vision ideas that needs to be addressed
in this respect includes the mission statement, the targeted audiences, intended marketplace
for the e-commerce presence, tactical analysis, advertising matrix, expansion of timeline and
initial budget (Laudon and Traver 2018). The necessary ideas about the money that is used in
the business and revenue models, the demographic location, lifestyle ideas of the targeted
audiences and the characteristics of the market place is also considered in this module. After
determining all these, a SWOT analysis also needs to be done while developing the e-
commerce presence map, its milestones and its estimated budget idea. For developing a
simple e-commerce-based website the cost usually ranges up to $5000 while for small
startups the cost may be estimated around $25000 to $50000 (Lee and Park 2014). While
constructing an e-commerce site, a organized approach needs to be followed considering the
objectives and technologies the business wants to implement within the e-commerce
platform. The main factors that needs to be considered while developing an e-commerce
platform includes management, hardware architecture, software used, designing,
telecommunications and human resources needed. A systematic development of e-commerce
platform follows five major steps of planning which include system analysis, design, building

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the system, testing and finally implementing the system. An estimated, a $40k e-commerce
site may require $40k cost annually to maintain it.
Further, the factors like page delivery, page generation and content of the page need to be
considered while optimizing the website is discussed. E-commerce architectures are of two
types- two-tiered and multi-tired. Different types of dynamic generation tools are used here
like CGI, ASP, JSP and many more.
Figure 1: E-commerce website design process
References:
Lu, B., Fan, W. and Zhou, M., 2016. Social presence, trust, and social commerce purchase
intention: An empirical research. Computers in Human Behavior, 56, pp.225-237.

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Laudon, K.C. and Traver, C.G., 2018. E-commerce 2017.
Lee, E.J. and Park, J., 2014. Enhancing virtual presence in e-tail: Dynamics of cue
multiplicity. International Journal of Electronic Commerce, 18(4), pp.117-146.
Portfolio 2: E-commerce security and payment systems
With the rise in the global cyber attacks like WannaCry and Not Petya, various
reports have claimed about the existing issues in the e-commerce platforms. According to the
survey in the year 2017, about $21 million was lost as a result of the data breach in the US.
The different kind of cyber threats that may take up the e-commerce platforms includes
usability in low cost webs, online credit card frauds and many more (Roy and Venkateswaran
2014). This to attain the highest grade of security in the e-commerce platform, new
technologies along with organizational policies and procedures by industry standards need to
be followed. Customers, as well as merchants, have different perspectives on the various
dimensions of the e-commerce security which includes honesty, legitimacy, confidentiality,
secrecy and many more. In the e-commerce platform, security threats may take place on the
client side, on the server side or in the communication pipeline (Isaac and Sherali 2014).
While processing an e-commerce transaction vulnerable points may exist in the Wi-Fi
network that is used or in the shipping process. The vulnerability may also exist in the
database servers, web servers, and in the transaction process where credit cards are
vulnerable for having DDoS attack. Among the various types of attacks that e-commerce
platforms may face includes malicious codes, unwanted programs, phishing attack, hacking
and data breach. About 15 data breach incidents are reported in the year 2016 which are
mainly caused. As a result of-of employee negligence and insider theft. The data breach of
Equifax is the most notable one which was caused due to a vulnerability in the web