E-Commerce Presence: Building, Security, Strategies, Marketing

Running head: E BUSINESS SYSTEM
E business system
Name of the Student
Name of the University
Author Note

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Secret URL as generated:
https://mahara.cqu.edu.au/view/view.php?t=UfV653zSkAYjQNTLumpE
Week 3: Building an E-Commerce Presence
The week 3 learning involved a clear understanding of the process of building and e
commerce presence. The learning outcomes of this week included a clear understanding of the
different processes associated with the e commerce presence. The class discussion included the
objective of FT in re designing its online presence and the associated considerations. In order to
successfully create an e commerce presence, it is essential that the idea and vision includes a
mission statement, target audience, development time line and preliminary budget. Proper
estimation of all these factors will result in creating a successful e commerce presence. The
lectures of this week have provided the importance of an e commerce presence as in today’s
business world, only having the web presence is not enough (Lu, Fan & Zhou, 2016). An online
business has become a necessity for ensuring the success of a business. However, there are
certain crucial aspects of building an e commerce presence that has to be kept in mind. Not only
the idea of e commerce present will help in growth of the business but it is very essential to
undergo a SWOT analysis in order to understand the importance of the different strengths and
weaknesses of the idea. The cost consideration is important as well. And e commerce presence
indicates setting up of a website that will be a key to the increase the customers’ reach. The
development and go live of the website should further include a proper milestone and timeline
for the project. In setting up of an e commerce presence, there are certain factors that are needed
to be considered (Han, Min & Lee, 2016). The main factors to consider include management,

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hardware architecture, software and design needs of setting up of an e commerce presence. The
telecommunication and the human resources need are also to be considered in ensuring the
project success. Since one of the major factors in ensuring the successful implementation of e
commerce presence is proper planning of the same, it is essential to consider proper planning of
having an e commerce presence. The different steps of successful implementation of an e
commerce presence by developing a website includes the phases such as systems analysis and
planning, system design, building the system, testing and implementation. This week’s lecture
have provided with a detailed understanding of the importance of proper planning in
development of an e commerce presence in form of business website (Calefato, Lanubile &
Novielli, 2015). The development of the website should be proper and therefore it is essential to
make a proper choice of development of the website. It is to be understood whether and in house
development of the website or a complete outsourcing will be required based on the need of the
business. The class discussion further includes an understanding of the value that Weebly offer
in small business. Weebly makes creating the website for and e commerce presence quite easy
and therefore it adds great value to the existing business. After development of the website,
proper testing of the same is essential as well.
References
Calefato, F., Lanubile, F., & Novielli, N. (2015). The role of social media in affective trust
building in customer–supplier relationships. Electronic Commerce Research, 15(4), 453-
482.

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Han, S., Min, J., & Lee, H. (2016). Building relationships within corporate SNS accounts
through social presence formation. International Journal of Information
Management, 36(6), 945-962.
Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase
intention: An empirical research. Computers in Human Behavior, 56, 225-237.
Week 4: E-Commerce Security and Payment Systems
After successful creation of an e commerce presence, it is very essential to evaluate and
ensure proper e commerce security and payment system. The lectures of week 4 have provided a
detailed understanding of the e commerce security and the security of the payment systems
associated with an e commerce web presence. This week’s learning has given a detailed idea of
the scope of an e commerce crime associated with an e commerce website along with the key
security threats associated with an e commerce environment. These security threats can be
properly mitigated by making an accurate use of the technology. The main areas of concern