E-Commerce and M-Commerce

This research paper discusses the usage, trends, and impacts of E-Commerce and M-Commerce applications. It explores how these platforms are changing the retail market and improving customer experience. The paper also highlights the benefits of mobile-based applications, such as faster purchases, better customer experience, direct connection with customers, tailored content, and navigation of retail stores.

Running head: E-COMMERCE AND M-COMMERCE
E-Commerce and M-Commerce
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Word Count: 2000

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Table of Contents
1. Introduction..................................................................................................................................2
1.1 Background of the Research..................................................................................................2
2. Discussion....................................................................................................................................3
2.1 Usage of M-Commerce and E-Commerce Applications.......................................................3
2.2 Trends of M-Commerce and E-Commerce Applications......................................................4
2.3 Impacts of M-Commerce and E-Commerce Applications....................................................6
3. Conclusion...................................................................................................................................8
4. References..................................................................................................................................10

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1. Introduction
(Fig 1: Concept/Mind/Idea Map of E-Commerce and M-Commerce Applications)
1.1 Background of the Research
E-Commerce or Electronic Commerce could be defined as the process of purchase,
selling and exchange of services and goods with the help of computer networks or the Internet.
M-Commerce or Mobile Commerce could be defined as the combination of e-commerce
strategies and mobile computing technologies. The transactions based on M-Commerce could be
performed over the Internet, smart cards, personal communication networks and various other
forms of infrastructure. The e-commerce businesses irrespective of their business proportions
target the mobile applications for promoting their businesses on the online platform
(Niranjanamurthy et al., 2013). They have thus improvised these applications for marketing their
brand and thus acquire new customers within their business prospects. With the help of such

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kinds of applications, customers are able to browse and view through a wide range of products,
compare among several products, purchase them and thus be able to share their purchases with
their friends and family.
2. Discussion
2.1 Usage of M-Commerce and E-Commerce Applications
The use of m-commerce applications could be considered as the applications based on e-
commerce. The combination of the different forms of mobile based transactions and different
forms of adopted services based on e-commerce could be helpful for the development of
additional customisation of services. These applications could also be useful for the creation of
new kind of services that would be linked to concept based on mobility (Chong, 2013). These
kinds of performances could be based on improvement of technology that would be helpful in
implicating the comprehensive form of information and thus would bring much more form of
interactivity. The use of mobile commerce could be considered as to be extremely user-friendly
as the mobile devices are extremely user-friendly. The mobile devices are regarded as a daily
usage tool. It could be used as a tool for performing various kinds of activities that includes an
organiser and also serve as a feature based on payments.
The other forms of usage within the market of m-commerce and e-commerce applications
include:
Boost in the Retail Activity – The solutions based on E-commerce and M-commerce
available within smartphones and various software applications could help to play an important
role within the retail market (Kang, Mun & Johnson, 2015).

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Convenience based on Electronic Payment Service – These forms of transactions
could be transferred in an easy and secure manner. These forms of commerce methods could be
used for paying bills in an electronic manner, purchasing of prepaid cards and also be able to
solve complex transactions.
Sale of Digital Content within Mobile Devices – The digital based content is also
another rich resource that are able to make use of mobile commerce tools and technologies. With
the strengthening of the function of convenience based within the mobile devices, the sellers
would be able to sell their content (Zhou, Zhang & Zimmermann, 2013). The buyers would also
be able to purchase things at any point of time. The users would pay directly for each kind of
digital content. The registered users would be able to avail those kinds of services.
2.2 Trends of M-Commerce and E-Commerce Applications
With the vast form of developments in the society within the use of m-commerce and e-
commerce technologies, it has been seen that there has been many such improved trends within
the business that are seeing a rapid rise. With the increasing form of access to the shopping stores
by sitting at homes, it has led to the huge form of rise to the trends within the online commerce
applications. The increasing number of online commerce based applications has led to very
tough competitions in the online marketplace (Kourouthanassis, & Georgiadis, 2014).
Some of the major kind of trends that have been faced with the changing situations of the
smartphone based shopping are:
1. Mobile Messengers and Smart Chatbots – With the emergence of m-commerce
applications, it has led to the increased form of supportable chatbots that would be able to
support the customers based on their needs. There are different stores such as Starbucks,

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Nordstrom and H&M that are the examples of such kinds of industry leaders who are making a
proper use of such kinds of chatbots (Heinemann, 2017).
2. Revolution of Augmented Reality – The evolution of different kinds of augmented
reality applications have helped in booming the technology of various platforms. The vast form
of push based on AR based technologies would be able to satisfy the needs of the customer.
Different shoppers would make of AR based applications for supporting their e-commerce and
m-commerce business platforms (Dinh et al., 2013).
3. Single-click Payments – The rise of mobile based applications has led to one-click
purchase modes. They have also led to the rise of mobile wallet based applications that includes
Apple and Google Pay. They have hence led to the one-click payment solutions for the shoppers
(Nicoletti, 2014). The rise of single-click payments could be an important factor for the
contribution within the phenomenon of purchasing of mobile.
4. Rising Prominence on Automation – There has been a massive form of collaboration
within marketing services in automation and e-commerce technologies. The different kinds of
tools based on automation have helped in the development of different kinds of opportunities for
the retailers. The use of social media and email marketing platforms have signalled different
kinds of opportunities for the e-commerce and m-commerce merchants (Saleh & Mashhour,
2014). Recent surveys have discussed that every customer would spend about six hours per day
on their smartphones. The use of email based content have mainly become an increasing channel
for the merchants.
5. Rise of Different Applications – In the recent times, there has been a massive rise in
the number of different kinds of applications based on m-commerce and e-commerce

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applications. There are number of advantages based on the different kinds of applications based
on the m-commerce platforms. There are different platforms that would help merchants for the
creation of integrated and branded form of mobile applications that would help in supporting of
the m-commerce and e-commerce platforms (Shin, 2013). These would help for the retention of
customers based on customizable push notifications. The e-commerce platforms have a well-
designed interface that would be helpful for providing a great experience to the customers.
2.3 Impacts of M-Commerce and E-Commerce Applications
With the implementation of different kinds of applications based on m-commerce and e-
commerce platforms, it has led to the vast form of impacts on the society and the businesses. The
different kinds of impacts of these two platforms for the business are:
1. Faster form of Purchases – With the high form of rise of m-commerce and e-
commerce applications, it would lead to faster kind of purchasing options. The different kinds of
mobile based applications have a faster method of loading of data and searching for results.
Additionally there is an unnecessary need for fetching data from the server and help the
customers for browsing and purchasing products in a faster manner. As the applications based on
mobile form of e-commerce offer the same kinds of functionality as the desktop supported
applications, hence the people would be able to purchase the items directly from their mobile
application (Maity & Dass, 2014).
With the impact of such applications, the revenue based on m-commerce platforms have
shown a major form of rise. There has also been a severe growth in the number of customers
who have registered within the different applications.

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2. Better form of Customer Experience – In the recent times, there has been a major
rise in the use of smartphones and tablet devices, which would be helpful for customers to
navigate through different kinds of products and services (Zhang, Chen & Lee, 2013). A
smoother form of customer experience would be very much useful for the growth of the revenue
and the increasing form of customer base within the organization. In order to achieve such goals,
the mobile application should be extremely fast, convenient, exclusive and interactive for usage.
Customer would always expect the application to be extremely speedy and simple for use (Lin et
al., 2014). This would bring in efficiency from the standpoint of the customers and would also
get added to the exclusive features of the applications.
3. Direct Connection with Customers – One of the important component of the mobile
applications based on e-commerce platforms is that the applications would be able to directly
communicate vital messages and applications with the customers. The businesses should be able
to send vital messages such as email notifications about the new kinds of products, seasonal sales
with the help of push based notifications. The customers would be needed to provide their email
IDs and mobile phone numbers with the business. Hence the online mobile e-commerce
platforms would be able to send vital notifications to their customers. The customers might
receive notification based on different offers and rewards that would be provided to them on
various occasions.
4. Tailored Content – There are different customers who would have different kinds of
choices based on needs of purchasing and patterns of shopping. The location of the user,
interests, profiles of social media and viewed items would play a major form of role for utilizing
the content that are mainly viewed by the people. With the help of the mobile e-commerce
applications, the people would be able to set their preferences based on gathering of the data

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from the customers. The recent form of mobile applications are mainly built with high kind of
software based on AI technologies (Eastin et al., 2016). Hence these applications would be
powered with the ability to track the online purchasing behaviour of the customer based on real-
time. In most of such cases, the tracking of customer behaviour would lead to higher kind of
loyalty of the customers and outreach to high form of content.
5. Navigation of Retail Stores – The mobile applications have a high form of inbuilt
marketing opportunity. The different kinds of in-built features that includes the scanning codes,
back and front camera, positioning systems for location, accelerometer, gyroscope and compass
could be majorly used for the use in commercial purposes. One of the major form of benefits of
the solutions provided by m-commerce applications is based on the navigation features provided
to the users based on searching of nearest stores within the vicinity of the customers with the
help of GPS facility. This would shorten the time for the customers to detect a particular store
and perform a purchasing activity.
Based on the review of such kind of applications, it could be discussed that due to the
emerging rise of several e-commerce and m-commerce business platforms, there have been a
critical form of impact on the other kinds of business. They have been entirely challenged for
coping up with the massive forms of changes that have taken place in the recent years. With the
rising trends based on the adoption of such kind of platforms, it has led to the businesses to adopt
such kind of strategies that would be helpful for them to survive within the market.
3. Conclusion
Based on the above discussion from the article, it could be concluded that the rise of such
kind of rich and beautiful applications based on mobile e-commerce platforms have been the

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centre of attraction for most of the people. With the aid of such kind of powered applications,
there has been a lesser need to go the retail shop and thus purchase products. These vast forms of
smart shopping concepts have led to a tremendous growth for the existing businesses and have
also helped in bring the world closer. Customers who are extremely addicted towards these
modes of shopping are able to gain information about various offers and coupons based on the
notifications that are made to be available to them. In the recent age, there have been a huge form
of expand of these kinds of applications. These e-commerce applications, shopping applications
and retail applications are growing with each passing day and thus they are making the habit of
purchasing to become much simpler than before. They also help in enhancing the customer
experience and are also able to gain the attention of a wide number of customers. These
applications also provide new kinds of appeals and thus raise the options within marketing,
which would eventually lead to raising of sales within the organizations.

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4. References
Chong, A. Y. L. (2013). Predicting m-commerce adoption determinants: A neural network
approach. Expert Systems with Applications, 40(2), 523-530.
Dinh, H. T., Lee, C., Niyato, D., & Wang, P. (2013). A survey of mobile cloud computing:
architecture, applications, and approaches. Wireless communications and mobile
computing, 13(18), 1587-1611.
Eastin, M. S., Brinson, N. H., Doorey, A., & Wilcox, G. (2016). Living in a big data world:
Predicting mobile commerce activity through privacy concerns. Computers in Human
Behavior, 58, 214-220.
Heinemann, G. (2017). Die Neuausrichtung des App-und Smartphone-Shopping: Mobile
Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel. Springer-
Verlag.
Kang, J. Y. M., Mun, J. M., & Johnson, K. K. (2015). In-store mobile usage: Downloading and
usage intention toward mobile location-based retail apps. Computers in Human
Behavior, 46, 210-217.
Kourouthanassis, P. E., & Georgiadis, C. K. (2014). Analysing m-commerce research:
technology, applications and research themes. International journal of mobile
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Lin, J., Wang, B., Wang, N., & Lu, Y. (2014). Understanding the evolution of consumer trust in
mobile commerce: a longitudinal study. Information Technology and Management, 15(1),
37-49.

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Maity, M., & Dass, M. (2014). Consumer decision-making across modern and traditional
channels: E-commerce, m-commerce, in-store. Decision Support Systems, 61, 34-46.
Nicoletti, B. (2014). Mobile banking. In Mobile Banking (pp. 19-79). Palgrave Macmillan,
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Niranjanamurthy, M., Kavyashree, N., Jagannath, S., & Chahar, D. (2013). Analysis of e-
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Shin, D. H. (2013). User experience in social commerce: in friends we trust. Behaviour &
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Zhang, R., Chen, J. Q., & Lee, C. J. (2013). Mobile commerce and consumer privacy
concerns. Journal of Computer Information Systems, 53(4), 31-38.
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Zhou, L., Zhang, P., & Zimmermann, H. D. (2013). Social commerce research: An integrated
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