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Mobile Commerce in Australia: Trends, Factors, and Customer Preferences

Assessment for the Critical Thinking and Decision Making course at Melbourne Institute of Technology Pty Ltd. The assignment requires a group to analyze a case study and present their findings in a report and presentation.

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Added on  2023-06-07

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This report analyzes the trends and facts related to ecommerce and mcommerce in Australia. It highlights the factors affecting mobile commerce, customer preferences, and benefits of mcommerce. The report also discusses the comparison between mobile apps and websites, and the privacy concerns associated with mcommerce.

Mobile Commerce in Australia: Trends, Factors, and Customer Preferences

Assessment for the Critical Thinking and Decision Making course at Melbourne Institute of Technology Pty Ltd. The assignment requires a group to analyze a case study and present their findings in a report and presentation.

   Added on 2023-06-07

ShareRelated Documents
MOBILE COMMERCE IN AUSTRALIA
Mobile Commerce in Australia: Trends, Factors, and Customer Preferences_1
INTRODUCTION
The main aim of this report is to
study the trends and facts related
to ecommerce and mcommerce
highlighted in the article titled,
E-commerce marketplace in
Australia: Online shopping”.
The article presents a description
of the reasons behind the growth
of ecommerce and mcommerce.
Mobile Commerce in Australia: Trends, Factors, and Customer Preferences_2
MCOMMERCE: OVERVIEW
Mcommerce or mobile commerce may be
explained as any kind of transaction which
includes a monetary exchange through
telecommunications network.
The article paints a vivid picture of how the
modes of communication and buying
behaviors of customers are rapidly evolving
with each passing day. Shopping and other
commercial transactions are no longer
restricted to fixed locations. The new
technologies in the arena of smartphones
have completely transformed the
marketplace.
Mobile Commerce in Australia: Trends, Factors, and Customer Preferences_3
Mobile Commerce in Australia: Trends, Factors, and Customer Preferences_4
Mobile Commerce in Australia: Trends, Factors, and Customer Preferences_5
A GLIMPSE INTO MOBILE COMMERCE TRENDS
According to the article, the main
purpose of mobile commerce is to
provide for a more holistic approach
to online purchase and transactions
through smaller screens. This
opportunity makes it possible for
customers to buy goods or pay their
bills on the go. The need of the
hour is to develop responsive
designs and mobile friendly
applications which would be
beneficial for both the customers
Mobile Commerce in Australia: Trends, Factors, and Customer Preferences_6

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