Role of M Commerce in Retailing

Mobile commerce

Table of Contents
Introduction .....................................................................................................................................3
E commerce services provided by M commerce .......................................................................4
Role of M commerce in retailing ...............................................................................................4
M commerce such a fragmented market ....................................................................................5
Retailers spend much of IT budget on m commerce...................................................................6
Impact of M commerce on competition among retailers............................................................6
Difficulties in managing mobile technology...............................................................................7
Future for m commerce ..............................................................................................................7
Conclusion ......................................................................................................................................8
References .......................................................................................................................................9

INTRODUCTION
M commerce is provide facilities of E commerce website on mobile phones and help to
engage large number of customers with their products and services. M commerce develop user
friendly website that attract large number of customers. Report shows role of M commerce for
retailers and different frameworks of M commerce and how much retailers spend on
development of M commerce facilities. Difficulties in managing mobile technology and future of
M commerce will be discussed.
E commerce services provided by M commerce
M commerce is developing day by day as large number of customers have mobile phones
and like to go for online shopping of their products and services, companies are trying to
develop;op their business by using m commerce technology. Mainly E commerce provide their
services like shopping over internet with help of accessories like laptops, computers so it makes
users to find a place where they can sit and complete their transactions. M commerce provide all
facilities that e commerce provide on mobile phones customers are able to purchase products
online anytime anywhere. Customers are able to reach anywhere with help of M commerce
technology and retailers are also able to reach each and every individual all over the market it
increases their presence. M commerce is a part of e commerce which provide more facilities than
e commerce and it is convenient as well as safe for their customers. Retailers are able to identify
location of their customers with the help of GPS technology and Wi-Fi.
These M commerce companies are offering Mobile tracking services to wide range of
consumers. Mobile ATM and mobile money transfer type of services provided by such
companies to consumers so that consumers can manage their cash flow on telephone only.
Mobile brokerage, browse kinds of services are provided by these firms (M-Commerce: Services
and applications, 2018).
Role of M commerce in retailing
Location tracking
With M commerce technologies customers are easily track able by retailers with help of
technology. Retailers are able to analyze their reach and presence. Location help companies to
understand effectiveness of their products and services.
Payment