Importance of Customer Expectations in E-commerce Strategy

This article discusses the importance of customer expectations in e-commerce strategy and how it can improve business processes and profitability. It also explores the advantages and disadvantages of deploying an e-commerce strategy and the role of database technology in developing a secure e-commerce site.

E-Commerce & Strategy
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Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
E-commerce strategy is simply the process of engaging a web development agency and
other creative way to build a website for organization. It allows them to transact with existing
potential consumers over the internet. This report will discuss about the importance of customer
expectations when seeking to deploy an e-commerce strategy. It will describe that how e-
commerce allowed the business to improve its current processes and profitable rate. Furthermore,
this documentation will describe about wide range of modern technologies, which become useful
for deploy and develop a secure e-commerce site. However, it will evaluate and justify needs that
have integrated with communication tool or platform, identifying the significant role of database
technology as solution of e-commerce business.
TASK
Discuss why it is important to understand, address and meet customer expectation when seeking
to deploy an e-commerce strategy.
E-commerce is not all about having a great looking website that is mainly listed in search engine.
It is based on the art behind site and not just about disseminating information. Unfortunately,
organizations often try to adopt e-commerce strategy, techniques without understanding them,
with a sound business model. Marks and spencer is a leading retailer in global marketplace,
which is mainly focused on the developing e-commerce website for attracting more customers
towards product as well as services (Maika and Kautsar, 2019). The most of traditional retail
enterprises have been faced with task of considering some essential form of process and
engaging with web development processes.
For developing a website that needs to implement an effective e-commerce strategy that
help for improving entire business performance and efficiency in global marketplace. When
seeking to deploy e-commerce strategy but need to identify or address specific requirement of
potential customer expectation. Business cannot achieve success without winning over targeted
audience, which is why understanding consumer expectation is so important. Basically, customer
expectation refer to wants, needs of individuals and attract to purchase item or service. E-
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commerce strategy should be based on customer expectation, which means that establish
communication with individual person through qualities, which makes product as well as
services attractive to target audience. The current expectations of customers have considered on
the basis of certain actions and gain more values as essential when client interact with e-
commerce sites.
As an e-commerce business, it is very important to understand the need or requirement of
potential client in term of service expectation. Thus, M&S must meet to become as successful
and use various marketing strategies implement in e-commerce strategy (Han, Cui and Xu,
2019). In context of digital age, potential consumers are not going to be content with enterprises
that continue to sell their product as well as service through e-commerce site. Before identifying
all essential need of clients and then providing the better options according to them
As per given scenario, how e-commerce has allowed that enterprise to improve its business
processes and profitability.
According to M&S, The path of e-commerce in context of profitability that will not resemble a
straight line. Organization have been putting more efforts for evolving new technologies with
consumers changing belief, behavior and needs (Yin and Liu, 2019). As such, e-commerce
profitability is based on the journey that generate various twist, turns throughout M&S. while it
may appear as simpler way to examine or address current business functionality.
So e-commerce continue to flourish across vertical markets and geographies as more and
more business. Typically, it has been set up the e-commerce store which are relatively easy but
expanding web operations, generating revenue. With online retailer such as M&S present for
developing as e-commerce site for influencing more consumers towards product as well as
service.
E-commerce allows for M&S to perform online activity of selling and buying products as well as
service through a website. It has been adding a specific features that allows for customer to
easily browser through particular item and see features, price, and review of previous client. The
ability to choose appropriate product through online store and pay for it through internet, wait
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until it is delivered to client. This type of service will help for increasing overall business
productivity as well as profitability in global marketplace. E-commerce website will improve the
business performance or efficiency in term of various processes such as transaction, selection
and so on. When customers using online resource to find best e-commerce platform like website
in M&S. it help to set up a thriving sales business. With more and more people, entering into e-
commerce world every day, for M&S increase a great opportunities to expand their business and
target audience. E-commerce will help for selling their product all around country and increase
sales approximately double or triple (Cao and et.al., 2020). Another way, it can develop positive
way towards company’s reputation. M&S can use e-commerce services to build a good
reputation of business in market through their best quality of product as well as services. E-
commerce can trigger a chain reaction that will increase profit of M&S and increase speed up
branding process effectively and efficiently.
E-commerce has allowed for M&S to provide with smarter payment options, being an
important step before potential consumer complete his journey. Sometimes, it become an
essential for M&S that can make deal. A customer has gone through various stages and improve
awareness of business through e-commerce. It help for organization to increase visibility of
M&S in digital marketplace. Each and every customers can use e-commerce website of M&S to
provide the best deals in order to improve various processes of organization in proper manner.
Discuss about the advantage and disadvantage of deploying an e-commerce strategy.
The internet might be the single most important aspect for deploying an e-commerce
strategy in order to increase business profitability in global marketplace. E-commerce strategy
plays an important role in everything from business success, which comes with significant
advantage of e-commerce strategy.
Advantage
 Deploying an e-commerce strategy that will help for eliminating all essential need or
requirement for physical stores. It allows for business to expand their customer base. it is
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needed to remove or eliminate possibility of long lines, website offer a huge amount of
advantage. It allowing to develop a business model towards expanding customer base.
 By using e-commerce strategy, it help for business to save money, utilises cost effective
and maintenance associated with physical stores (Kremez, Frazer and Thaichon, 2019).
E-commerce can essentially remain open without recruiting large number of staff
members. Since, it is confined to set large amount of area or space. Another way, it is
useful for no specific limit to sell item through online medium. This will help for expand
the business exponentially.
 Digital items can be sold through online and no overhead price/ cost required. This can be
possible through e-commerce strategy while developing appropriate dynamic website.
Existing consumers are purchased various product as well as services. Now, it can sell
unlimited copies of various item without having to worry about inventory.
Disadvantage
While it initiative seems like e-commerce strategy will help to resolve various business
problem but identified certain disadvantage to switch from physical location to online.
 Many customers still prefer to focus on personal touch and then build a relationship with
them. It is becoming more valuable to client for selecting particular product as well as
service. It may want to consult for other expert about best quality of item as per demand.
In additional, various clients want to experience the item before purchase. At that time, it
has been reduced the production of online business and directly affecting on its revenue.
 Security and credit card fraud are considered one of major issues within e-commerce that
will increase a huge risks when dealing online option. When deploying e-commerce
strategy regarding the online transaction (Yan and et.al., 2020). It has been increased the
issues related privacy, security. In some situation, consumers run risk of identity fraud
and similar type of hazards every single second. If site does not convince that check out
process will be secure or safe. When employees just open malicious link, it could
compromise with overall functionality of website functionality.
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Describe wide range of technologies that useful for developing and deploying a secure e-
commerce site.
Creating an e-commerce website is not complicated for organization but needs to focus on
developing solid products and promoting the brand. There are different type of modern
technologies that useful for developing and deploying a secure e-commerce website.
Website security-
 It is important part for every business to be protect or safe website from different
attackers. It can be implemented Transport Sockets Layer (TLS) encryption, allowing for
end to end secure connection across the information when performing transaction
activities. Additionally, it is also upgrading the operating system and support TLS 1.0,
TLS 1.1 but also replaced with secure socket layer (SSL). It is known as standard
technique that mainly used for communication security over a network. From particular
moment, a person can access e-commerce website so that added encryption technique to
protect sensitive information from e-commerce website.
 An easy way to implement protocol such as Hypertext transport protocol secure (HTTPS)
instead of HTTP. By using this protocol, it is combined with mark-up language that
support with TLS (Lingyu, Lauren and Zhijie, 2019). It provide the better facilities to
keep maintain privacy or security during online transaction. Typically, E-commerce
software should provide as payment processing platform, which maintain extra security
during transaction. It holds the data security standards without needs of additional work
on end point.
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Cloud Hosting
 E-commerce website will be storing large amount of data or information with the help of
cloud services. It is important factor to prefer by researching of discovery recovery,
uptime, security and backup. Cloud hosting will manage the e-commerce services but
may have a preference between three or even multiple vendor (Faraoni, Rialti and
Pellicelli, 2019 ). Cloud computing technique will help for e-commerce presence as
quickly as business grows. The scalability of cloud is considered as prefect complements
that needs for retail business. It also provisioning more servers on securing funds to build
a storing IT infrastructure in growth and development.
 Cloud computing technology enable e-commerce application to change demand and
scenario of market. It allows for downscale, upscale services on the basis of demand.
Cloud provide the scalable architecture business needs in fact, organization will increase
in coming time and grows in marketplace.
Payment service provider (PSP)
It is based on the payment gateway, which may provide own payment page and self-
hosting page of checkout. It is useful for consumer to access page while competing their
transaction process in proper manner. Organization will provide the facility for establishing the
linked with blank details and proceeds payment activities. This will help for providing the best
payment service for consumer when they can purchase product as well as service in e-commerce
website.
Social Media Network
It is based on the incredibly powerful tool or platform for e-commerce to use and
generate interest, awareness about store, share content, promotions and also establish
communicate directly with targeted audience. Additionally, it provide direct links to purchase a
particular product from e-commerce website.
It is easy to see why different business testing the e-commerce and possibilities to grow
business in global marketplace.
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Evaluating and justification needs that have integrated with communication platform when
developing an e-commerce solution.
In today’s world, Marketers have more choices than ever regarding how and where to
promote or advertise different product as well as services in global marketplace. Usually, there
are various traditional methods used such as print advertising, direct marketing, email marketing
and social media sites such as twitter, Facebook (Zhu and Gao, 2019). These are considered as
different communication platform when developing e-commerce solution. It has been evaluated
or justified that business have learned the hard way, what work in, traditional print marketing.
By using different communication platform such as social media, Business have a clear
understanding of targeted audience and provide various options regarding product as well as
service. Thus, it can identify the need or requirement of existing consumers in regards of product
and services. Another way, it is also considered as best solution for e-commerce business to
promote the different facilities in context of products.
Integrated with communication tool or platform, which is consider as emerging concept in
business world. It is an essential part of organization that able to implement and control
promotion strategy within enterprise. It should be included as isolation from others.
E-commerce will use various integrated communication tool such as social media
networks. It help for increasing the marketing plan that recognise added more value of business
while evaluating strategic role in various communication disciplines. In this way, it may develop
as solution in e-commerce and combine with different disciplines to provide clarity, consistency
within data sharing processes.
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Explaining the role of database technology that plays in provision of e-commerce solution.
As modern technology grows, there are large number of people participating in e-commerce
purchases and will grow along with it. Another way, it is a type of business model that involved
making better transactions over internet (Faraoni, Rialti and Pellicelli, 2019 ). Any data storage,
business who are actively sell their products through online medium, considered as part of e-
commerce.
In provision of e-commerce solution, database technology is one of the most important
aspects for e-commerce and consider as integral part. There are large number of data stored
within Database management system.
 Database plays important role to organise, manage or manipulate large data into
structured format. It is possible to handle information or products, sales and customers
(Faraoni, Rialti and Pellicelli, 2019 ). E-commerce business can utilise the information of
supplier, logistics partner and improve the efficiency of entire business operations.
 Database technology can keep hold product description, consumer contact, prices, special
offers and other campaigns. It provide the facilities of employee to easily access all
essential information within few seconds. For Example- having stored the previous
history of potential consumers regarding purchase details. Employee can create
individualised promotion, discounts for particular client and also attracting towards
attention in more personal way.
 A database system help for e-commerce sites to represent as pinpoint existing potential
client, which compiled with necessary information regarding product as well as services.
Additionally, marketing team can also use customer data that is already stored within
DBMS to create targeted list. This will help for business to perform direct marketing
efforts and achieve desirable goal or objective.
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CONCLUSION
From above discussion, it has concluded that E-commerce strategy plays important role in
organization that help for establishing a strong coordination between development or creative
agency to develop an interactive website. It help for increasing popularity of business in global
marketplace.
In this report, it has been described about the significance of customer expectations with
help of e-commerce enterprise for achieving desirable goal and objective. E-commerce business
is useful that allows for business to improve its processes in order to increase profitability as well
as productivity in global marketplace. Moreover, there are various type of modern technologies
applicable for providing a secure e-commerce site where potential client can access information
of product as well as services. As per analysis, it has been justified the specific need or
requirement of client, which may establish an integration with multiple communication platform
or tool. Furthermore, it has been implementing the database technology as solution of e-
commerce business.
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REFERENCES
Book and Journals
Maika, M.R. and Kautsar, I.A., 2019. Hiijrah: Islamic E-Commerce Disurpted
Strategy. Economica: Jurnal Ekonomi Islam. 10(1). pp.57-86.
Han, B., Cui, M. and Xu, D., 2019, December. Analysis of E-commerce Marketing Strategy of
Power Enterprises in Jilin Province from the Perspective of Economic Transition. In IOP
Conference Series: Materials Science and Engineering (Vol. 677, No. 4, p. 042109). IOP
Publishing.
Yin, B. and Liu, F., 2019, November. Construction of e-commerce platform for agricultural
tourism products under the background of big data. In Journal of Physics: Conference
Series (Vol. 1345, No. 6, p. 062014). IOP Publishing.
Cao, K. and et.al., 2020. Whether a retailer should enter an e‐commerce platform taking into
account consumer returns. International Transactions in Operational Research.
Kremez, Z., Frazer, L. and Thaichon, P., 2019. The effects of e-commerce on franchising:
Practical implications and models. Australasian Marketing Journal (AMJ). 27(3). pp.158-
168.
Yan, N. and et.al., 2020. Strategic dual-channel pricing games with e-retailer finance. European
Journal of Operational Research. 283(1). pp.138-151.
Lingyu, M., Lauren, C. and Zhijie, D., 2019, May. Strategic Development of Fresh E-Commerce
With Respect to New Retail. In 2019 IEEE 16th International Conference on
Networking, Sensing and Control (ICNSC) (pp. 373-378). IEEE.
Faraoni, M., Rialti, R. and Pellicelli, A.C., 2019. Exploring e-loyalty antecedents in B2C e-
commerce. British Food Journal. 121(2). pp.574-589.
Zhu, G. and Gao, X., 2019. Precision retail marketing strategy based on digital marketing
model. Science Journal of Business and Management. 7(1). pp.33-37.
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