Importance of Customer Expectations in E-commerce Strategy

E-Commerce & Strategy
1

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
2

INTRODUCTION
E-commerce strategy is simply the process of engaging a web development agency and
other creative way to build a website for organization. It allows them to transact with existing
potential consumers over the internet. This report will discuss about the importance of customer
expectations when seeking to deploy an e-commerce strategy. It will describe that how e-
commerce allowed the business to improve its current processes and profitable rate. Furthermore,
this documentation will describe about wide range of modern technologies, which become useful
for deploy and develop a secure e-commerce site. However, it will evaluate and justify needs that
have integrated with communication tool or platform, identifying the significant role of database
technology as solution of e-commerce business.
TASK
Discuss why it is important to understand, address and meet customer expectation when seeking
to deploy an e-commerce strategy.
E-commerce is not all about having a great looking website that is mainly listed in search engine.
It is based on the art behind site and not just about disseminating information. Unfortunately,
organizations often try to adopt e-commerce strategy, techniques without understanding them,
with a sound business model. Marks and spencer is a leading retailer in global marketplace,
which is mainly focused on the developing e-commerce website for attracting more customers
towards product as well as services (Maika and Kautsar, 2019). The most of traditional retail
enterprises have been faced with task of considering some essential form of process and
engaging with web development processes.
For developing a website that needs to implement an effective e-commerce strategy that
help for improving entire business performance and efficiency in global marketplace. When
seeking to deploy e-commerce strategy but need to identify or address specific requirement of
potential customer expectation. Business cannot achieve success without winning over targeted
audience, which is why understanding consumer expectation is so important. Basically, customer
expectation refer to wants, needs of individuals and attract to purchase item or service. E-
3

commerce strategy should be based on customer expectation, which means that establish
communication with individual person through qualities, which makes product as well as
services attractive to target audience. The current expectations of customers have considered on
the basis of certain actions and gain more values as essential when client interact with e-
commerce sites.
As an e-commerce business, it is very important to understand the need or requirement of
potential client in term of service expectation. Thus, M&S must meet to become as successful
and use various marketing strategies implement in e-commerce strategy (Han, Cui and Xu,
2019). In context of digital age, potential consumers are not going to be content with enterprises
that continue to sell their product as well as service through e-commerce site. Before identifying
all essential need of clients and then providing the better options according to them
As per given scenario, how e-commerce has allowed that enterprise to improve its business
processes and profitability.
According to M&S, The path of e-commerce in context of profitability that will not resemble a
straight line. Organization have been putting more efforts for evolving new technologies with
consumers changing belief, behavior and needs (Yin and Liu, 2019). As such, e-commerce
profitability is based on the journey that generate various twist, turns throughout M&S. while it
may appear as simpler way to examine or address current business functionality.
So e-commerce continue to flourish across vertical markets and geographies as more and
more business. Typically, it has been set up the e-commerce store which are relatively easy but
expanding web operations, generating revenue. With online retailer such as M&S present for
developing as e-commerce site for influencing more consumers towards product as well as
service.
E-commerce allows for M&S to perform online activity of selling and buying products as well as
service through a website. It has been adding a specific features that allows for customer to
easily browser through particular item and see features, price, and review of previous client. The
ability to choose appropriate product through online store and pay for it through internet, wait
4