E-Commerce System for Leicester College: SWOT Analysis and Recommendations

Running head: E-COMMERCE SYSTEM
E- Commerce System
Name of the Student:
Name of the University:
Author Note:

1E-COMMERCE SYSTEM
Executive Summary:
The report gives an overview of the e-commerce that acts as a platform for implementing a plan
of Leicester College for increasing the number of international students. The report commences
with a SWOT analysis of the distance-learning course along with a tabular representation. The
report also puts forward recommendations on overcoming the weakness and threats. The report
also puts forward an external situation analysis of e-commerce along with an analysis. The
analysis helped in defining the objectives, critical factors and the key performance indicators in
achieving the objectives. The report also discusses about the changes implemented in the college
website and ways of using the communication tools for reaching the potential target.

2E-COMMERCE SYSTEM
Table of Contents
Introduction:....................................................................................................................................4
Part 1................................................................................................................................................4
SWOT Analysis of Distance Learning............................................................................................4
Recommendations:..........................................................................................................................9
Part 2..............................................................................................................................................10
Porter’s Competitive Forces Model for E-Commerce:..................................................................10
Analysis:........................................................................................................................................11
Key Objectives:..........................................................................................................................11
Critical Factors...........................................................................................................................11
i. Competencies Required:.....................................................................................................11
ii. Resources Required............................................................................................................12
iii. Demand:............................................................................................................................12
iii. Competition Faced:...........................................................................................................13
KPI.............................................................................................................................................13
Part 3..............................................................................................................................................14
Changes in the Website for Addressing Issues Related to Trust and Culture...............................14
Means of Using the Communication Tools for Reaching the Potential Target.............................15
Conclusion:....................................................................................................................................16

3E-COMMERCE SYSTEM
References:....................................................................................................................................17