Internet Marketing: A Case Study of Smart Restorations Limited
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Added on 2020-01-28
Internet Marketing: A Case Study of Smart Restorations Limited
Added on 2020-01-28
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Running head: INTERNET MARKETING CASE STUDY1Internet Marketing: A Case Study of Smart Restorations LimitedStudent NameInstitutionDate
Working of Internet Marketing: A Case Study of Smart Restorations LimitedIntroductionThe advancement in technology and the internet has completely changed the way thesocial, economic, and political process are conducted. The computational era is changing afterevery second, with new methods of performing various activities being invented. The sector ofinformation and communication has shifted towards the technological inclination. This shift hasin turn resulted to the shifting of the audience towards the technological side. As a result, most ofthe business operations have also changed in accordance to the technological changes. The growth of the internet has resulted to the invention of new methods of conducting thebusiness operations over the web. Emergence of the e-commerce sites became the onset of theshifting of the business operations to the web, it was then followed by the internet banking, orsimply online banking, and recently, internet marketing. In the, contemporary businessenvironment, internet marketing has been the key factor towards gaining competitive advantageby businesses since most of the audience is found on the social media sites, political forums, andrecently on e-commerce sites. The products are usually promoted well where the audience ishuge, therefore, the internet has become a lucrative platform for promotion and creating goodcustomer relations through internet marketing. TASK 1 An Overview of Internet MarketingInternet marketing, also known as online marketing or e-marketing, refers to the processthat involves the promotion of a brand, product or service via the internet. According to
Becherer&Halstead (2004), internet marketing entails all the techniques and strategies involvedin promoting a particular product or brand by utilizing the millions of internet users. Onlinemarketing is one of the fields that have been growing continuously with more companies shiftingfrom the traditional offline methods of promotion and venturing into it (Schwarzl&Grabowska,2015). The growth of the internet marketing has been accelerated by the daily growth of theinternet users throughout the world. The explosion of the interactive and commercial featuresenhanced by the introduction of web 2.0 in the year 2002 creates the first step in the growth ofthe internet usage and hence the idea of internet marketing (Jones. Malczyk&Beneke, 2011).Today, the method of advertising over the web remains to the widely used means of productpromotion and marketing hunting. This method combines the creativity and the technicality ofthe World Wide Web in the process of designing, developing, advertising and maximizing thesales of a particular product or a service. The decision made by the Smart Restorations Limited venture into internet marketing isone of the brilliant decision. By using this platform, the company will be assured of utilizing thedifferent elements of the internet marketing, the internet marketing mix, the effective internetmarketing tools, and also, to utilize the interactive order processing technique with an assuranceof reaching more customers hence an increase in sales. 1.1 Elements of Internet MarketingAt Medium Blue Search Engine Marketing Company, we have been utilizing variouselements of the internet marketing for ensuring positive results for our clients and ensuring thattheir products gain a wider market share and therefor make greater sales. The same elements willbe combine when conducting the promotion of the products from Smart Restorations Limited.
For internet marketing to be successful in providing positive results, it must have keycrucial elements that work in a combined form to ensure an effective product promotion thatproduces the positive results to the organization. Among the essential elements that must bepresent includes, digital marketing, e-commerce, e-business, and the internet marketing micro-environment and macro-environment. These elements functions as the basis of not onlyunderstanding, but also the working and the functioning of internet marketing.Digital MarketingSometimes, digital marketing may be used interchangeably with internet marketing,however, this is a different idea. Digital marketing is the canopy term used to refer to thepromotion of a brand, products, and services by the use of available and working digitaltechnologies. Digital marketing brings in the aspect of internet usage, however, it is not onlylimited to the internet but includes the usage of digital devices such as mobile dives like phonesand tablets and also display advertising. Digital marketing is a broad area, extending beyond theidea of the usage of only the internet. Digital marketing has been used extensively is support ofinternet marketing. Digital marketing comprises of different internet marketing techniques like search engineoptimization (SEO), Search engine marketing, and Relationship Building. The process of entailsthose techniques that are not bound to the idea of internet marketing. These are techniques thatuses the digital media such as the utilization of Short Messages Services (SMS) and the use ofthe Multimedia Messaging Services (MMS). The usage of mobile devices can also help tofacilitate the digital marketing environment through the employment of call-back services andthe on-hold mobile ringtones. These techniques employed in digital marketing togetherformulates the elements that aid internet marketing.
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