E-CRM Implementation in Telstra Corporation Limited
VerifiedAdded on 2023/01/19
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Presentation
AI Summary
This presentation discusses the implementation of e-CRM in Telstra Corporation Limited, the largest telecommunications organization in Australia. It explores the challenges faced by Telstra, the nature of the e-CRM initiative, the process of implementing Microsoft Dynamics CRM, ethical issues and risks encountered, the success rate of the initiative, and recommendations for further improvement.
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