E-Marketing and Modern Marketing Concepts

This assignment explores the concept of e-marketing and its importance in modern marketing. It discusses how e-marketing plays a vital role in providing information about goods and services to customers, particularly in car firms using social media and internet. The assignment also delves into six modern marketing concepts - production, product, selling, marketing, consumer, and societal marketing concepts - and their significance in businesses.

E- Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Use of social network platform in order to boost the company's marketing potential. ..............1
TASK 2 ...........................................................................................................................................2
Targeted client and the relevance of internet to the modern marketing concept........................2
CONCLUSION................................................................................................................................3
REFRENCES...................................................................................................................................4

INTRODUCTION
E-Marketing is important for every kind of organisation and these are play vital role in
concept of marketing. Social media, internet are used in this because these are modern marketing
tools. As per the given information Tesla is car company which is launching new car name as
Tesla Roadster (Chaffeyb and Ellis-Chadwick, 2016). Their targeted client is youngster and
respective organisation is using several marketing and promotional tools for give information to
customers about the products.
TASK 1
Use of social network platform in order to boost the company's marketing potential.
As Tesla is launching a latest product the “Tesla Roadster” therefore, company have to
market their products to final customers in order to increase their sales volume. Every business
organisation have to operate in dynamic environment which keeps on changing with time.
Similarly, Tesla have form strategies regarding to it that focus on developing marketing
conditions that lead to increase in their sales volume that is directly linked in earning huge
revenues. This is the responsibility of marketing manager to construct such plans and policies
that enable organisation to develop and establish sustainable market share. They can make use of
various social media platforms that lead to fulfilled of set targets for which they are established.
Being a market manager it the duty to examine various sources of advertising on social platforms
and choose best alternative that render success and continuous growth (Tsiotsou and Goldsmith,
2012).
There are number of social media platforms that are available to market product of the
company. Some are discussed below:
 Facebook Advertising: It is one of the major social platform that is used by most of
people to share their valuable informations regarding various aspects (Dann and Dann,
2011). Tesla can make use of Facebook advertising to share their product launch to mass
number of people.
 Instagram Advertising: it is most trending social site with having more engagement rate
as compared to Twitter and Instagram.
1

 Twitter advertising: Company make use of this social platform that is highly used by
today's organisations in order to create brand awareness among huge population and
promote their products effectively and efficiently.
From the above illustrated points marketing manager have to evaluate advantages and
disadvantages that are associated with every social platform sites and therefore, proper
examination should be performed in conducive mode. After evaluation Facebook advertising is
best suited for company because:
 It will be a cost effective method and company can able to gain huge benefits out of it.
 At a same time, large number of people can be concentrated and given information about
the product.
 Tesla can able to construct awareness about product and make them aware about features
and functions (Gohary,2012).
 Company can make use of emojis that attract huge number of target audience and
generate their interest for purchasing that particular product.
Apart from social platforms there are some tools that can be implemented by marketing
manager of Tesla in order to market their product rightly. Some tools are described below:
 Buffer: According to this tool, Tesla can enjoy sharing of product information on various
social networks and accounts.
 Social Clout: It refers to locate demographic area that involve determining best
engagement criteria and platform that supply superior outcomes for the company.
 Canva: This tool is used for building attractive pictures and images to post on social sites.
With its help proper fonts, colors can be utilised to construct proper image.
Tesla can evaluate all these techniques and adopt most appropriate one considering all aspects
related to it.
TASK 2
Targeted client and the relevance of internet to the modern marketing concept
Tesla is launching new car name as Tesla Roadster mainly youngster are found of new
technologies as well gadgets. So for the given company their targeted clients are young
generation people (Tsekouropoulos and et.al., 2012). These can be targeted with the help of
modern marketing concepts because they are found of internet and social media. Same concept is
broad in sense because it involves finding out customers then do production as per their needs
2

and wants or for the goods which is already produced by seller (Rahimnia and Hassanzadeh,
2013). There are six concept of modern marketing which assist marketer is given below:-
 Production concept- some business used production concept in this they have to focus
on their own activities. According to this organisation think that whatever they are
producing customer will buy it.
 Product concept- car is a product in which quality is required so enterprise have to focus
on their quality and its feature to remain in market for long run.
 Selling Concept- Tesla can't wait for customers that they will come automatically. They
have to do some way through which information related to car will be give or some
promotional tools can be used.
 Marketing Concept- this concept says that manufacturer have to produce goods and
services as per the requirement of customers. So they will get satisfy and firm can
generate more revenue.
 Consumer Concept- marketing concept is not sufficient companies have to use
consumer concept also. Because customers want attention when they go in showroom to
buy something as well companies have to do this by the assist of one to one marketing.
 Societal marketing concept- administration have to fulfil their social responsibilities
also with their customers (Salehi and et.al., 2012). So their will be proper balance
between society welfare, consumer wants and company's profit.
CONCLUSION
As per the above description it has been concluded that E-Marketing play vital role in
marketing and promotion of goods and services. According to given brief in car firm social
media and internet is beneficial for providing information of goods and services they are offering
to customers.
3

REFRENCES
Books and Journals
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
Dann, S. and Dann, S., 2011. E-marketing: theory and application. Palgrave macmillan.
El-Gohary, H., 2012. Factors affecting E-Marketing adoption and implementation in tourism
firms: An empirical investigation of Egyptian small tourism organisations. Tourism
management, 33(5), pp.1256-1269.
Rahimnia, F. and Hassanzadeh, J.F., 2013. The impact of website content dimension and e-trust
on e-marketing effectiveness: The case of Iranian commercial saffron
corporations. Information & Management, 50(5), pp.240-247.
Salehi, M., and et.al., 2012. Dissimilarity of E-marketing VS traditional marketing. International
journal of academic research in business and social sciences, 2(1), p.510.
Tsekouropoulos, G., and et.al., 2012. Optimising e-marketing criteria for customer
communication in food and drink sector in Greece. International Journal of Business
Information Systems, 9(1), pp.1-25.
Tsiotsou, R.H. and Goldsmith, R.E., 2012. Strategic marketing in tourism services. Emerald
Group Publishing.
4

5

6