E-marketing Report On Netflix - Use Of Social Media To Promote The Services

Added on -2020-02-17

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E- MARKETING1
Table of ContentsINTRODUCTION.................................................................................................................................3TASK 1.............................................................................................................................................3TASK 2.............................................................................................................................................4CONCLUSION....................................................................................................................................5REFERENCES.....................................................................................................................................62
INTRODUCTIONE-marketing is the concept that has been adopted by most of the contemporary businessorganizations for the purpose of enhancing the success aspects of the business (Schniederjansand Schniederjans, 2013). The source is highly crucial in terms of enhancing the reach ofbusiness to different customer segments and at the same time, it is also regarded as a convenientsource through which customers can find out the sources through which services can beacquired. In this respect the study has been emphasizing on Netflix which is an Americanentertainment company operating business in USA. Thus, in this respect discussion has beenmade regarding use of social media and its different platforms for the purpose of promoting theservices to UK. Furthermore, researcher has also discussed relevance of social media in contextof meeting the needs and demands of customers. TASK 1In current scenario, changes are coming in external environment; therefore consideringthe same companies are emphasizing on diverse sources that can help in promoting theirservices. Social media includes different websites and applications that also enable the users tocreate and share content in social networking sites about business products and services(Dijkmans and et al. 2015). With technological progress, social media has become an importantplace to promote products for any market. A large number of people has access to the differentsocial media sites; thus it becomes easy to introduce any kind of product. Social networkingmediums like Facebook, twitter, Google Plus and Pin Interest has supported the growth of digitalretail sale of Netflix; hence while entering in UK market, Netflix should consider the importanceof same source. Currently, social media trends have been changing as customers are getting moreconcerned about their preferences (Kietzmann and et al. 2011). Thus, this needs to be consideredby Netflix as well so that business can operate all its functions in appropriate manner. In UK,people are using different tools of social media; thus this would be beneficial for Netflix in thesame way. The trend of e- marketing has changed the entire scenario and this led Netflix to adoptthe source subsequently. 3

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