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Social Media Marketing Techniques Report - Netflix

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Added on  2020-01-28

Social Media Marketing Techniques Report - Netflix

   Added on 2020-01-28

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E- Marketing
Social Media Marketing Techniques Report - Netflix_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task-1..............................................................................................................................................1Social network site are used in the marketing.............................................................................1Task -2.............................................................................................................................................2Modern marketing concept.........................................................................................................2CONCLUSION................................................................................................................................3Reference ........................................................................................................................................4
Social Media Marketing Techniques Report - Netflix_2
INTRODUCTIONMarketing is process for creating the awareness and identifying the need of the productand services between the customers in the market.It is essential for every type of business topromote products in today’s competitive market environment. This report emphasises onevaluating social media platforms as a source of promoting products and services. Main focushas been given to the platform of Facebook. Thisreport takes into consideration an analysis forsocial media marketing techniques adopted by Netflix. Task-1 Use of Social Media Platforms E-marketing is process for promoting services and products withinmarketplace throughonline portals. It includes the establishing communication with customers through wirelessnetworks, e-mails and other promotional websites like -Facebook, twitter, Whatsapp etc. Netflixcan use the site and promote its products and services at global level.Facebook – According to Hsu, (2012) it serves as effective platform for promotion of theactivities, products and services in association with an organization.Netflix is aworldwide famous platform or an entertainment platform over which various comedy,thriller, and diversified categories of shows are broadcast by online way. Facebook servesas effective medium for promotion of its various shows. Premiers related to new showsare being posted over the official Facebook id of Netflix. Since modern day people arehugely influenced by Facebook, it acts as the best medium to grab the attention ofcustomers and increase their shows trp ratings. Through Facebook they get to knowabout the reviews that customers give. Based upon those reviews necessary changes areintroduced by Netflix within the shows they broadcast. Also, if sort of complaints areenquired in accordance with content, then, modifications are also being done. Being anentertainment platform, Netflix is also criticised over Facebook because of contentdisplayed in its shows. Such content at times are not acceptable by viewers at times. Sobased over that criticism, they have to sometimes fully modify the content or stop itsbroadcasting. But according to young generation reviews, Netflix has been effectivelypromoted by the Facebook. By using it as a platform for promotion, Netflix is able toreach out a large mass of people as contextualised by Boora and Singh, (2011). Further,
Social Media Marketing Techniques Report - Netflix_3

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