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Report On NETFLIX - Significance Of Social Media Marketing Tools

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Added on  2020-02-05

Report On NETFLIX - Significance Of Social Media Marketing Tools

   Added on 2020-02-05

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E-marketing
Report On NETFLIX - Significance Of Social Media Marketing Tools_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Critically evaluating and justifying the use of social media platforms such as Twitter,Facebook in marketing................................................................................................................3TASK 2............................................................................................................................................4Evaluating the extent to which social media platform is related to the modern marketingconcept.........................................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTION E-marketing implies for the online tools and techniques which are undertaken by thebusiness unit to develop awareness among the customers regarding the services offered by it.The present report is based on Netflix which is the multinational entertainment company. In this,report will highlight the significance of social media marketing tool in the field of marketing. TASK 1 Critically evaluating and justifying the use of social media platforms such as Twitter, Facebookin marketing In the present era, each and every business unit is involved in social media marketingwith the motive to widen its reach. Moreover, now people spend their lots of time on social sitessuch as Twitter, Facebook. Moreover, now each individual has smart phone and they spend hugetime on social sites in relation to sharing ideas, views as well as suggestions with others(Chaffey, Smith and Smith, 2012). Hence, by creating attractive web page on social sitesregarding serial and films Netlflix can enhance the interest level of people. The main reasonsbehind this attractive images and comments grab the attention level of people to a great extent. Social media theory provides deeper insight about the manner in which people,organization and group interacts with each other. Hence, by using such theory Netflix can buildeffectual framework and thereby would become able to widen its reach. Hence, by uploadingimages of serials that is recently telecast by the firm awareness can be generated among thepeople. In addition to this, social media tool enables Netflix to provide information to the twistand drama of serials (Ryan, 2016). This in turn helps in generating the attention level of peopleand attracts them to watch such serial or movie. Hence, by considering such aspect, it can bestated that social media is the most effectual and cost effective tools which turn helps inmarketing the serials or films. Moreover, at initial level, Netflix has to spend both money andtime for the creation of attractive web page (Tiago and Veríssimo, 2014). Thereafter, bycontinuously uploading the pictures on Facebook and Twitter can provide information to thelarge number of people.
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