Social Media Marketing of Tesla

This assignment examines the influence of social media, specifically Facebook, on Tesla's marketing efforts for the Tesla Roadster. It explores how Tesla utilizes Facebook to promote its new product, target specific customer segments, and differentiate itself from competitors. The analysis highlights Facebook's role in generating pre-revenue through advance bookings and its effectiveness as a platform for reaching potential customers.

E- MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
A). Various social media platforms and their impact on marketing of Tesla Products..........1
B). Marketing theories and evaluation of social media platforms..........................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The E-marketing or web and internet based marketing is emerging at a very fast speed. In
today's technological prone environment. The online and digital marketing has simplified the
process of production and marketing of services an easy task.
Tesla, Inc founded in the year 2003 is a car manufacturing concern located in California.
The company has designed to launch a new product Tesla Roadster in 2020 which is an electric
battery powered sports car focussing on savings energy.
A). Various social media platforms and their impact on marketing of Tesla Products.
The term marketing refers to positioning of a product or service of a company in the
market in such a way so as to enhance profitability (Fine, Marshall, and Tung, 2017). Marketing
has evolved with time and now organizations uses various digital and web based platforms for
marketing their products and valuable services. The impact of E-marketing through various
social media platforms and other web based technologies has provided an edge to companies to
brand their products and services using wireless media. The marketing using social platforms has
been the recent trend adopted by multinational firms and technical prone industries which has
impacted their overall sales margins (Wan and Ren, 2017).
Tesla has been making efforts to promote its new product via Facebook. They have
created a page through which all information regarding product is available to customers. Also,
people can know about its different offers and schemes that is given by Tesla. Facebook is social
networking site that is highly been used by youngsters and adult people all over the world. So
Tesla have promoted its product effectively. They are able to attract large number of people
through Facebook. People are getting updated and the latest information about Tesla products.
The manager at Tesla is responsible for incorporating various social media platforms
such as Facebook, Twitter, LinkedIn, WhatsApp, Snapchat, Instagram and web blogging sites
etc. (Myers, Kudsi and Ghaferi, 2018). The impact of social media marketing has emerged
significantly which has provided various data analytical tools to companies like Tesla to evaluate
advertisement process, success and progress. It also emphasizes on management of firm's
culture, establishment of governance, marketing campaign strategy and setting the scope of
social media (Morris and et.al., 2017).
The manager at Tesla is engaged in using social media platforms for marketing of its new
product which is surely to be launched in 2020 focussing on segmenting and positioning it in
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such a way that leaves an impact on the customers in contrast to its competitors. They focused on
positioning it by disclosing its design in a crucial manner (Fine, Marshall, and Tung, 2017). The
new car will be having a removable glass roof as well as a 4-wheel drive experience without
gasoline implies it has an electric-battery powered engine with three motors. The company uses
social media such as Facebook and web sources for showing its design for the first time to
general public which has viewer rate of 84% in a year. This has given Tesla an edge over its
competitors by positioning its product using digital technology and social media platforms.
Thus, social media has work wonders for Tesla Roadster which will launch in 2020 but
has earned a pre revenue for the company in form of advances as its marketing has impacted
customers to pre-book the car (Carah and et.al., 2018).
Recommendation :
Tesla can also use different social platforms such as Instagram, twitter, etc. to promote its
products. It will be easy for them to attract more people. Also, company will be able to increase
its brand awareness. This will make increase its sales and market share.
B). Marketing theories and evaluation of social media platforms
The marketing plays important role in the company so that promotion may be done so
that customers may be attracted with much ease. Tesla is going to launch energy saving car
named as Tesla Roadster so that it may earn revenue. For achieving success, marketing theories
are necessary to have competitive edge over its rivals. Marketing concept refers to philosophy
that is used by firm to analyse customers needs. It helps in taking effective decisions on the basis
of data collected. It is then used to satisfy customer needs and demands .(Bazazo and et.al, 2017)
In today's competitive market every company is using social media platform for promoting and
advertising their products. Social media platform consists of networking sites that is used by
people to share or express views and thought. Company can implement this marketing concept
that will help them to identify customers needs. By this they can take effective decisions in order
to satisfy those needs. Social sites can be very helpful in communicating with people regarding
product or services (Awad and Soliman, 2017).
Social media platform is very important for business to promote their products. It helps in
advertising product to a large number of people in quick time. Also, it helps in determining how
people have reacted to their product. Moreover, it shows what people want changes in products
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so that their needs can be satisfied. Furthermore, it gives the results of marketing strategy and
shows how effective company marketing strategy is.
Furthermore, content marketing will also provide better promotions as customer would
read the blogs listed on the social sites and as such, marketing can be done with much ease.
Thus, by using communication theory, Tesla would be able to attain marketing in the best
possible way (Sandilands. 2018). Moreover, connections with customers may be made on virtual
basis and as such, promotional activities can be accomplished quite easily. Establishing
connections will eventually help company to attain customers' attention towards Tesla Roadster
and as such, effective impact would be seen on customers. Furthermore, it can be said that by
implementing marketing theories discussed above, Tesla would be able to achieve marketing
goals quite easily and product may capture more market share for the company.
CONCLUSION
Hereby it can be concluded that e-marketing is quite useful for promoting products in
effective way and attain marketing goals. The social media platforms and marketing theories
will provide Tesla to effectively garner attention of customers and as such, promotion can be
made by incurring low cost. Thus, Tesla Roadster will be beneficial for the company in
generating revenue. This topic clearly concludes the impact of social media on Tesla. The
social media platform especially Facebook has work wonders for Tesla Roadster which will
launch in 2020 but has earned a pre revenue for the company in form of advances as its
marketing has impacted customers to pre-book the car. The manager at Tesla is engaged in
using social media platform that is Facebook for marketing of its new product focussing on
segmenting and positioning it in such a way that leaves an impact on the customers in
contrast to its competitors. Thus, Facebook has played an important role in advertising and
promoting the new product of Tesla.
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REFERENCES
Books and journals
Awad, N. and Soliman, S. S., 2017. Studying the Impact of Egyptian Hotels' Websites Marketing
on Customers' E-Satisfaction. International Journal of Tourism and Hospitality
Management in the Digital Age (IJTHMDA). 1(2). pp.53-63.
Bazazo, and et.al, 2017. The Influence of Total Quality Management, Market Orientation and E-
Marketing on Hotel Performance. International Journal of Business Administration. 8(4).
p.79.
Carah, N. and et.al., 2018. Emerging social media ‘platform’ approaches to alcohol marketing: a
comparative analysis of the activity of the top 20 Australian alcohol brands on Facebook
(2012-2014). Critical Public Health. 28(1). pp.70-80.
Fine, R. M., Marshall, D. M. and Tung, D. W., 2017. System and method of timing wagers in an
integrated wagering and interactive media platform. U.S. Patent 9,536,385.
Morris, D. M. and et.al., 2017. Magnetic resonance hydrogen spectroscopy of the placenta at 3
Tesla for definition of normal ranges during pregnancy–Initial Analysis. Placenta. 57.
p.239.
Myers, C. G., Kudsi, O. Y. and Ghaferi, A. A., 2018. Social Media as a Platform for Surgical
Learning: Use and Engagement Patterns Among Robotic Surgeons. Annals of surgery.
267(2). pp.233-235.
Wan, F. and Ren, F., 2017. THE EFFECT OF FIRM MARKETING CONTENT ON PRODUCT
SALES: EVIDENCE FROM A MOBILE SOCIAL MEDIA PLATFORM. Journal of
Electronic Commerce Research. 18(4). pp.288-302.
Online
Sandilands. 2018 Communication Theory of a Social Media Marketing Plan [Online] Available
Through: <https://yourbusiness.azcentral.com/communication-theory-social-media-marketing-
plan-4831.html>
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