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E-Marketing Assignment : Amazon Fresh

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Added on  2020-12-09

E-Marketing Assignment : Amazon Fresh

   Added on 2020-12-09

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E-Marketing Assignment : Amazon Fresh_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1How social networks can be effectively used by Amazon Inc. to boost the penetration in tonew market segments..................................................................................................................1TASK 2............................................................................................................................................2Critically evaluation of the industry reports on social media impact and usage by the companyto target clients............................................................................................................................2CONCLUSION ...............................................................................................................................4REFERENCES................................................................................................................................5
E-Marketing Assignment : Amazon Fresh_2
INTRODUCTIONE-marketing refers to the process in which organisations use internet for the marketing ofthe products and services. It is not consider only internet but also includes marketing done via e-mail and wireless media (Taiminen & Karjaluoto, 2015). This assignment is related to AmazonFresh which is a subsidiary of the Amazon.com American e-commerce firm in Seattle,Washington. In this report will be discussed about the use and impact of social networks on E-marketing firms. TASK 1How social networks can be effectively used by Amazon Inc. to boost the penetration in to newmarket segmentsThere are number of social media networks that can be used by Amazon Fresh to provideinformation about the goods and services of the firm and doing the marketing of the products andservices which are provided by it. In Amazon Inc., the management department of the firm usedFacebook and Twitter to attract more customers when it start operating its business in newmarketing with its existing products and services.How Amazon use Facebook- Now these days, most of the people use Facebook indifferent countries so it is a easy way and tool to provide information about the products andservices. With the help of this social media network the organisation is used to market their ownproducts and highlight deals, competitions and offers to their consumer community. Forexample, on International Beer Day, this firm posted a high quality video on How to brew theirown beer. This kind of promotions help the company to to boost the penetration into new marketsegments by effectively targeting relevant clients via this social media networks. Facebook is aversatile advertising platform and the management department can use a Facebook pixel that canbe helpful for targeting its customers. With this way the company can take advantages of bothFacebook and Amazon audience to target and convert more customers. Facebook Pixel help thefirm to track what their targets and provide an opportunity to capture emails and secure a sales. How Amazon use Twitter- Another social network is Twitter which is used by thecompany to understand how social media is not only a marketing tool but also be integrateddirectly into e-commerce. Currently, Amazon expanded its Twitter e-commerce integrationwhich offering users the ability to add to Amazon wish lists (Stone & Woodcock, 2014). When1
E-Marketing Assignment : Amazon Fresh_3

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