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Social Media Marketing - Assignment

   

Added on  2020-12-18

15 Pages4471 Words269 Views
Social Media Marketing

Table of ContentsABSTRACT.....................................................................................................................................3INTRODUCTION...........................................................................................................................3LITERATURE REVIEW................................................................................................................4Critical application of the social media marketing theory:.........................................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14

ABSTRACTSocial media marketing is an area of marketing, which deals with promoting any tangibleor intangible products or services using a platform, which is known as social media such asFacebook, Twitter, Instagram, etc., through which promoting a product or services has become touphold transferring of valuable information at convenience. Along with this, emphasises ofsocial media marketing is high and its results and outcomes are suitable relevant and supportablefor arguments. Concept of social media marketing has been put critical analysis on this essay, byrelating it to the context and related to theory of this topic. In this assessment, there is literaturereview, in which there is a discussion over implication of the social media marketing and alsohow can these can be overcome to raise business suitability. Along with all given, there was discussion on different theories of Chaffey theory ofsocial media marketing and communication theory whose aim is to put critical discussion andanalysis over how these theories or models are co-related to each other and also how they arehighly contributed to each other. Lastly, this assessment report has put focus on enhancingvisibility and understanding of this theory to generate suitable and relevant conclusion out of thisdiscussion along with ascertaining its results and results over the period of time. As, this is one very necessary topic, because this put emphasises on role of social mediaon marketing of products and services and acquiring higher and higher customer to acquiringthem benefits of an E-commerce operation. The major purpose of this assessment is to knowwhat are factors that influences social media marketing on development of business strategiesand led impact on continuing business operation and bring effective productivity for E-commerce industry. INTRODUCTIONSocial media marketing is a platform of doing marketing to make products more visibleand reliable to act into the market. Also, it was noticed that social media has been resulted intomaking product reach to the customer to facilitate easy and securing buying (Dangelo, 2012). Inaddition to this, this platform has led development of a strategies to sell product or services withwider scope to enhance closer customer relationships. Social media has bigger reach throughFacebook, Twitter, Instagram etc., so that customer acquisition will be resulted in major scopeand outcomes. Social media have been resulted into acquiring more and more customer for

business entities in given point of time along with acquiring higher business for firm, especiallyE-commerce. In addition to given one, it was highly noted that, social media such as Facebook, Twitter,Instagram etc., has been resulted into establishing long term relationship between customer andbusiness firm is order to generate business profitability and its competencies for enhancingoperation for longer stage and terms. This individual essay will be carry on Amazon which is an E-commerce platform and USbased technological company based in Seattle, Washington. Out of all the companies, Amazonuses social media platform at a bigger and utilised factor to raise business reach in given periodof time. Apart from this, report will cover key discussion over literature review along withdiscussion over key issues and challenges (Geho, 2018). Along with this, application of thevarious associated theory will be measured in order to generate suitable outcomes out of thistopic “Social media marketing”. Also, major critical discussion will be undertaken to generatevalid and supportive results out of this research. Theories under this assessment will be judgedon the basis of critical analysis, justification and argumentation to find out relevant conclusion tofind out kind of solution to ascertain business opportunities in given of time. LITERATURE REVIEWAccording to the Mangold and Faulds (2009), the emergence and adaptation of new techworld and communication technologies has led growing role of internet and social network haschanged market dynamics and threatening competitive of firms. It was understanding that theonline and social media has led customer or people to look out in reality what they actually wantand what they need to pursue. Internet and online based social media has changed consumer sideof consumption, their habits, taste & preferences and buying of final goods & services. This hastaken part on how marketers operates and affects marketing practices in context of both strategyand tactics that are highly present with major challenges and outcomes out of social mediamarketing. According to the William (2013), social media has enables firms to make communicationwith their customer and also access different consumer to communicate with them. In talks in theLayman language, social media has led people to simply connect different people at one point oftime and go for searching any wide and reliable information from one person to another. Socialmedia platform enables the seller and marketer to share information and availability of their

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