Strategic Marketing Plan for E45 Skincare Brand in the UK

A 2500 WORD REPORT DETAILING THE
STRATEGIC MARKETING PLAN IN
RESPONSE TO A CLIENT LIVE BRIEF
OR CASE STUDY E45

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
MARKET ANALYSIS....................................................................................................................3
Market size...................................................................................................................................3
Competitor analysis.....................................................................................................................3
Macro & micro economic forces affecting organization market size and trend data..................5
Customer analysis or persona......................................................................................................7
Stakeholder analysis....................................................................................................................8
COMPANY STRATEGY...............................................................................................................9
Reason for campaign or strategic aim of campaign.....................................................................9
Market opportunity......................................................................................................................9
Target audience............................................................................................................................9
General campaign messaging......................................................................................................9
STRATEGY IMPLEMENTATION................................................................................................9
Marketing and communication mix.............................................................................................9
MARKETING ROLL OUT PLAN...............................................................................................11
GANTT chart.............................................................................................................................11
Budget........................................................................................................................................11
Key performance indicators.......................................................................................................11
Recommendations......................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Strategic marketing plan refer to set of activities and practices conducted by the marketer for
specific reason (Kriemadis and et.al., 2021). The main reason to conduct each practice or activity
in effective manner is to generate revenue and increase profitability, which is quite essential for a
company, whether it is small or large, public or private. The current study will be based on E45,
which falls under the category of skincare brands in the UK. The assignment will explain market
analysis, campaign strategy and tactic implementation. Furthermore, the report will justify
marketing roll out plan, key performance indicator and budget along with strategic
recommendations.
TASK
MARKET ANALYSIS
Market size
E45 skin care brand in the United Kingdom may provide its products to more than 5.5
million customers, who are facing some specific or different types of skin issues (E45 products
ranked by number of users in Great Britain from 2019 to 2020, 2022). The number of customers,
and brand existence in the nations, may define its market size, which is quite challenging for any
company to enlarge in such as effective manner. The chosen company may exit in Australia,
India, along with UK, where it may offer customers range of skin care products.
Competitor analysis
There are several forms of approaches and techniques accessible in the world of business,
that majority of companies and their administration used to identify who are their rivals and how
effective they are to give them tough competition. In case of E45, competitor analysis as
strategic approach or technique may utilize in appropriate and systematic manner in a table
format. Below table specify rivals of chosen company and basis that define them its competitor.
Competitive basis E45 Olay Cetaphil
Product This brand may focus
on producing and
supplying skincare
products that cure
individual with
eczema, ichthyosis,
It is one of those skin
care companies in the
world, that may able
to provide chosen
company tough
competition, in form
The current company
may fall under the
category of E45
competitor, because
Cetaphil is able to
product and provide

psoriasis and dry skin
conditions (E45,
2022). While, still
have range of
products, firm may
lack in some areas as
it may do not change
the process of
manufacturing items.
of providing target
audience range of skin
care items that may
give them confidence
to flaunt.
quality and variety of
goods to customers,
according to their skin
concern. It may
change the remedies,
according to customer
needs and
requirements,
including trend that
drive the attention of
individual person
toward taking right
decision.
Price E45 may use low
pricing tactic as it
offers or provide
customers natural
ingredient products
that heal different
types of skin issues,
among people (Ali
and Anwar, 2021).
As the organization
usually target higher
middle class
customers, it may set
and use high pricing
tactic that may make
price of a product
higher than other
companies in the skin
care world.
As compare to other
brand, firm may
utilize competitive
pricing tactic, which
aid to gain the
attention of
customers.
Place For purpose of
making shopping
quite easier for
customers,
organization may
focus on providing its
items to customers
and make these
There are number of
stores and
supermarket, where
Olay products
accessible that gain
the attention of
customers toward
purchase.
In order to give tough
competition to other
brands in the business
world, organization
may sell its items
from physical outlets
to online sources. It
may provide customer