Analysis of Issues for Eco-Fone Smartphones

B11650
ECO FONE

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Analysis of Issues for Eco-Fone Smartphones.........................................................................4
1.1 An Overview of the Mobile phone market in the UK.......................................................4
1.2 Forecasting the UK Adult Smartphone use.......................................................................5
1.3 Smartphones – A potential market for older customers....................................................6
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table......................7
1.5 Cost of a New Building.....................................................................................................8
1.6 Testing the possible difference in Net Takings in the two shops......................................9
1.7 Customer satisfaction......................................................................................................10
1.8 Quality Procedures..........................................................................................................11
Conclusion.....................................................................................................................................12
REFERENCES..............................................................................................................................13
Appendices....................................................................................................................................14

INTRODUCTION
This project report applies the business analysis tool through hypothetical company EcoFone;
this company engages in selling smartphones through two shops situated at Putney and
Richmond. As per case study company established in 2014 and wants to expand its business all
over Kingston. Business report will cover pros and cons analyses techniques and presented
survey data through the help of line graph. Forecasting has been done to find how much increase
can be seen in financial year of 2018-19. Monthly mortgage amount has been calculated with the
help of excel sheet formulae. For analyzing quality assessment; poison distribution technique has
been applied to find error in invoice supply. Report also carries survey report on old customers
usage of phones and feedback of 103 aspirants regarding the service and other factors of
EcoFone will help in supporting strategies to improve those components which forced customer
to underrating the company.

1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
A survey report on population of UK shows that the total population of the country
which is 33.5 million is categorized into different groups; 32 million are workers, 1
millions are teenagers going to schools and colleges and 0.5 millions are non-working
women. Studies reveal that fifty percent of workers population forced to use
mobilephones at least for one business apps to work efficiently and report on time.
Some apps found important on the basis of data, collected from workers group. Hence
according to survey outcome; 44% users prefers email, 34% give preference to voice
calls and only 23% utilizes phone managing important events on calendar. But some of
the features demand technical or professional knowledge records less usage by workers
such as forming legacy information and transferring important information’s to boss
through reporting systems apps (Karlis, 2003). There are still some more utilities in
smartphone which don’t have any use in offices or work places but this can make
people’s life easy like instant messaging, mobile browsers, mobile navigation and photo
filters to make own photo funny and awesome. Most of the people according to survey
report; see whatsapp at least once a day. The further strudy of data also shows that,
vendors, direct marketer, seller and any field job worker cannot carry laptop and
computer at any place; but they still required to share their reports online and updated
location with google map tools. Hence mobile phones fulfills their desired needs
through sending mail, sending reports, checking any disclosures and tracking goods left
in warehouses; and make strategy to improve logistics.
In below figure 1; bar graph shows that all components of usage mentioned in graph has
been declined as compared to 2016; especially viewing documents is almost diminished
while making standard calls on smartphones only declined by 1% (Adelson, 1966). But
all activities which is not mentioned in top usage list are increases from 44% to 50%;
that indicates that public usage and taste has changed and EcoFone have to considered
this.