Analysis of Issues for Eco-Fone Smartphones

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REPORT FOR ECO-FONE
B10250
Date: April ??, 2019

Report for Eco-Fone 2019
Table of Contents
Introduction...................................................................................................................................2
1. Analysis of Issues for Eco-Fone Smartphones......................................................................3
1.1 An Overview of the Mobile phone market in the UK........................................................3
1.2 Forecasting the UK Adult Smartphone use........................................................................4
1.3Smartphones - A potential market for older customers.......................................................5
1.4Feasibility of Expanding business to Kingston using Pros and Cons table.........................6
1.5Costs of a New Building......................................................................................................7
1.6Testing the Possible Difference in Net Takings in the Two Shops.....................................8
1.7Customer Satisfaction..........................................................................................................9
1.8 Quality Procedures............................................................................................................10
1.9 Conclusions &Important Findings....................................................................................11
2. References...........................................................................................................................12
3. Appendices..........................................................................................................................13

Report for Eco-Fone 2019
Introduction
This report consists case study of EcoFone sells smartphones and accessories from two
shops; Putney and Richmond. Company was established in 2014; this project consists
of situations and circumstances face by EcoFone while expanding its business in
Kingstone through Pros and Cons analyses model. This report also caries analyses tools
like line graph, forecasting model for estimated usage in 2018 and 2019. To support
mortgage method for finding monthly instalment; excel calculation has been used.
Poison distribution helps in identifying whether quality of supplying invoice is met or
not. Additional to this; effect of smartphones on old customers explained in report.

Report for Eco-Fone 2019
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
A recent study on UK population reveals that out of 33.5 million people; 32 million are
workers and employees and rest are teenagers, retired and children. Further studies shows
that half of the population of employees utilized their phones for atleast one business apps.
It was also found that there are some most usage apps preferably having importance for
workers; like email users are 44%, voice call used by 34%, calendar management
important for 23% and remaining uses their smartphones for other features. Still there are
some features which are only preferred by fewer users like legacy information and
reporting systems apps. According to survey report; there are still some unofficial apps
which are used for entertainment purposes like instant messaging, mobile browsers,
navigation and photo application to record special moments and share it with friends and
relatives on social Medias like facebook, whatsapp and instagram. Report also shows that
around 43% people have addicted to use whatsapp at least once a day. Some field job
works like vendor, selling and marketing find no use of laptop and tablet but smartphone
to do feedback, reporting through messages and other smartphone related activity for their
work (Karlis, 2003).
As their job requires only activities like walk and interact with people directly; it become
inconvenient for them to carry heavy gadgets like laptop and tablet everywhere but this
latest featured smartphone solve their problem through providing all to do activities
through phone itself like receiving timely based contextual messages which help them to
respond quickly and conveniently (Adelson, 1966).
Figure 1: Usage of smartphones in 2016-17
Email
Making Standard Calls
Viewing Documents
Managing my
time/workload
None of these
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
37%
32%
0%
60%
50%
41%
33%
17%
80%
44%
2016
2017